Men'S Shoes Sales Market

In recent years, it seems that men also have crystal like Cinderella shoes Like yearning. In men's fashion, the footwear market has become the fastest growing category. Retailers all over the world are aiming at this and are planning to take advantage of this momentum.

Men's sports shoes are the most popular

"Shoes are to men what bags are to women." Emmanuel de bayser, owner of the corner, an online boutique in Berlin, said, "because bags don't become the main outfit for men, 90 percent of our accessories budget goes to shoes, and 80 percent of them are sneakers."

According to de bayser, at his boutique, some of the best-selling sneaker brands are in short supply, with many customers on the waiting list. These brands include Valentino, Balenciaga, Lanvin, Saint Laurent and Christian Louboutin. Interestingly, today's consumers are very aware of their needs; It is necessary to follow and meet the needs of consumers. " De bayser said.

The retailer said its footwear budget had doubled in the past three quarters, and recently it has set up a new "sports shoe wall" in men's boutiques, which has quickly become popular. The idea came from its women's boutique.

Most retailers saw double-digit growth in men's footwear in 2013. With a large amount of investment in this area, the strong momentum is expected to continue this year.

At Barnes department store in New York, sales of men's shoes are planned in detail at key flagship stores as well as online“ We have invested and will continue to invest heavily in the men's footwear sector to maximize this great opportunity. " Tom kalenderian, executive vice president and manager of men's wear department stores, said.

At Saks Fifth Avenue boutique, a sneaker counter opened recently, while Turkish luxury retailer beymen's brand new zorlu center in Istanbul Flagship store Men's footwear is divided into two categories: design brand footwear, classic footwear and modern footwear, both of which are twice the size of its other flagship stores. According to beymen's chief merchandise officer, sales of men's shoes increased by 28% in 2013, compared with 22% growth in men's general department, which clearly exceeded the figure.

In London, Harrods has opened two new men's footwear stores, and plans to open a third in the third quarter of this year, which is under renovation. When the store opens, it will expand the shoe boutique division that opened two years ago, when its men's shoe space has tripled.

"When we implemented development two years ago, it was when we began to notice changes in consumer demand for footwear. Their consumption habits are changing and they are eager for more choices. " Jason Broderick, fashion director for men's wear, sports and watches at Harrods“ We have seen some changes taking place in our footwear sector, where consumers are turning more to luxury brand sports shoes, such as Giuseppe Zanotti, Valentino and Lanvin, all leading and leading the field. In the coming season, we will even see Tom Ford launch its first pair of sneakers. We have also witnessed brands that have been closely associated with women's shoes to enter the men's shoe market, bringing their expertise and talent to the industry, such as Jimmy Choo. " He said.

Classic mix and match street fashion

Harrods currently uses a pop-up space in the middle of its men's shoe salon to showcase its new products, with exclusive brand lines including Louis Leeman and Lanvin“ We will continue to be committed to providing consumers with new brands and new experiences. This zone gives us an environment in which consumers can be present to operate like this. " Broderick said.

Kalenderian sees Prada as a pioneer in driving huge changes in the way men consume footwear“ They combine formal formal formal shoes with sneakers. The combination of these two completely different ways of manufacturing has changed the industry, not only a revolution in our concept of the appearance of men's shoes, but also in the way men wear shoes. " He explained.

According to Barnes, the concept of sneakers with suits, or vice versa, with jeans comes from the industry's redefinition of footwear“ You may see the classic two button mengke shoes worn barefoot on the feet of the most fashionable brand consumers. "

Fashion celebrities love these shoes, too“ Sports stars and music tycoons like Pharrell Williams, jay z and Justin Timberlake are really dressed up. " Said Eric Jennings, vice president of Saks Fifth Avenue boutique and director of menswear fashion“ They wear designer Brands, they rap designers, and sometimes they create their own. Their influence is very great, especially in footwear, which has been regarded as the elegant grade and used as reference. They used to be modern, but now they are more like "street fashion." Over fashionable shoes are now regarded as commonplace. " Jennings added.

Mintel, a market research firm, predicts that men's shoes in the U.S. market will generate $20.3 billion in sales this year and $22.5 billion in 2016. Compared with the figure of $15.3 billion in 2006, this is a huge leap forward.

According to the new data of the U.S. market provided by NPD, from 2012 to 2013, the purchase of shoes with prices of $150 and above increased by 28%, and the demand for Oxford Shoes and sandals without laces was particularly large, accounting for 24% and 22% of the sales volume respectively.

"For those who used to wear sneakers when they were young, but now they are more mature and choose to customize clothing It's very difficult to implement new sports shoes, and a lot of work needs to be done. This generation of consumers has turned their attention to formal shoes and boots. They see shoes as a personal statement, so they're willing to spend a lot of money. " Said Josh peskowitz, men's fashion director at Bloomingdale.

Of course, the sole has evolved into other styles. But uyal believes that the combination of rubber soles and better prices for classic models is an important trend, and de bayser predicts that the next big thing for footwear will be hard soled climbing shoes inspired by rock and roll styles, which we can see in Saint Laurent.

No matter what kind of shoes conquer the street, they must be comfortable.

Women are willing to tuck their feet in the most tormented single shoe or wedge heel shoes; But unlike women, men value comfort the most. According to Mintel, 69 percent of men surveyed said they would pay more for a comfortable pair of shoes.

"Luxury brands, fashion brands of sports shoes to provide us with a continuous supply of goods - coverage and other people's desire is currently unmatched." Terry Betts, director of men's wear at London's salfurridge department store, said the department store more than tripled the size of its men's shoe division on Oxford Street in 2012 to take up 15000 square feet, claiming to be the largest space in the world dedicated to the centralized sales of men's shoes.

"The concept of maintaining an adequate supply of exclusive styles and establishing a timely partnership with mature and new brands is particularly important." Betts says.

As said, the department store will be working with Italian brands Golden goose teamed up to launch its spring collection in March by borrowing two temporary areas of Selfridge's footwear division.