The Pathfinder Expanded To 150 Stores To Create An Outdoor Travel Service Platform.

< p > recently, Guang Heng Hengsheng consulting released a research report on < a href= "http://www.91se91.com/news/index_f.asp" > Pathfinder < /a >. The report said that Pathfinder set up a new strategic system with internet thinking, although online business growth slowed down, but online sales continued to grow at a high level.

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< p > reported that Pathfinder built a new strategic system with the Internet thinking (user experience, data and interaction): "multi brand, outdoor travel service platform and outdoor vertical electricity supplier".

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< p > through commodity + service + community mode, the three major strategies are expected to open up and build an outdoor ecosystem under the Internet thinking; through online and offline platforms, enhance user interaction to excavate user needs; based on user needs, Pathfinder can provide a complete solution for foreign goods + outdoor travel service + outdoor value-added services.

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< p > the company also carries out the reform of the organizational structure of the organization, and divides six major departments according to the field of outdoor segmentation and two new brands: hiking, traveling, mountaineering, DISCOVERY, ACANU and smart wear. The reform of the division system is closer to the needs of consumers, and is conducive to stimulating the enthusiasm and initiative of employees.

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< p > < strong > 1. > a href= "http://www.91se91.com/news/index_f.asp" > brand < /a > operation continues, and product category continues to extend < /strong > /p >

Pathfinder company currently has three brands: Pathfinder (fortified hiking, mountaineering properties), arkeno (focus on outdoor cycling) and Discovery (focus on self driving cross country). P

In 2014, there were 150 new stores in the main brand scheme of the Pathfinder (an increase of 9.3% over the same period), with an expected revenue of 1 billion 730 million (an increase of 20% over the same period).

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< p > Discovery is still in cultivation, and there are 60 stores planned for the whole year. As of the end of April, 17 entities have been opened.

Akkeno is mainly online sales, using the sponsorship, community promotion and other forms to establish brand awareness and enter the online outdoor store.

Arkannos and Discovery are expected to contribute 80 million of their annual income.

In addition, the company also focuses on product category extension, such as independent research and development of wearable devices and cooperation with paramount, to develop children's clothing category.

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< p > < strong > 2. cut into online travel and create an outdoor travel service platform < /strong > /p >

< p > Explorer through strategic investment Singapore Asiatravel company and green field network cut into the online travel area, learn from the background control experience of Asiatravel to promote the construction of the "one-stop" outdoor comprehensive travel service platform of the green field network and improve the outdoor travel service ecosystem.

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< p > at present, the green field network includes green field travel, green field community and six feet. In 2013, 40% of the Greenfield network revenue came from the information release and activity commissions of activity trips, 35% came from advertising revenue, and 10% from outdoor insurance.

In the future, equipment sales revenue, car rental and other activities, organization services revenue, financial derivatives and other services such as air tickets, insurance and other services will become a source of profit for the green field.

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< p > domestic online outdoor travel < a href= "http://www.91se91.com/news/index_s.asp" > market < /a > is still in its infancy, and the development space is vast. The green field network is expected to seize the opportunity.

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