AOKANG Upgrade First Taste O2O No Shoes Experience Shop

< p > the domestic shoe market continues to slump, leading the industry leader to become desperate.

Yesterday, AOKANG group and spokesperson Kim Su Hyon launched the first O2O shoe free experience shop in Wenzhou, and began the global investment strategy.

< /p >

< p > according to AOKANG chairman Wang Zhentao, its O2O mode can realize the 3D intelligent shoe selection through the screen, and try out the shoes selected before the body mirror. Finally, the three-dimensional data of the foot type are measured on the foot type measuring instrument, then the order is placed, and the shoes can be delivered to the home after the customization is completed.

Not long ago, AOKANG had reached a framework agreement with O2O on Alibaba, landing on Tmall, Taobao, micro and other online platforms.

< /p >

< p > at present, AOKANG, as the "big boss" of the shoe industry, is in the deep downturn of the industry.

AOKANG closed more than 400 stores last year, and repurchased more than 500 loss shops, with a year-on-year profit decrease of 46.5%. This figure did not improve in the first quarter of this year, operating income fell 11.21% compared to the same period last year, and net profit fell 30.3%.

Analysis of the industry, after AOKANG part of the franchisee shipments low, seriously affecting the company's performance, only last year 1-9 months to join the direct pfer battalion return revenue reduced by 10 million -2000 yuan.

On the one hand, improving fashion, youth and internationalization, on the one hand, the development of e-commerce is the inevitable choice for AOKANG to reverse its declining trend.

< /p >

Wang Zhentao P told the Beijing Business Daily yesterday that AOKANG had upgraded the repurchase loss shop last year, opened 100 international pavilions and famous museum, and introduced Martinelli, Sgariglia, Vallevrde and other international shoe brands. At the same time, it signed a lot of money to sign Korean star Kim Su Hyon to make more fashionable positioning and mining female fans economy, so as to resist the current depressed market environment.

"After upgrading and upgrading, hundreds of new store sales have achieved a good growth, so it will take a more cautious and demanding way to start the new business invitation."

In the future, AOKANG will consider working with powerful franchisees to invest in the whole city or regional market, and the AOKANG management team will be responsible for market operation.

< /p >

< p > Wang Zhentao also said that the endorsement of Kim Su Hyon could increase sales of women's shoes.

Beijing Business Daily reporter noted that AOKANG's women's shoes are still short boards. Last year, sales of AOKANG shoes dropped by 30.4% compared with the same period last year, and men's shoes fell by 11.5%.

< /p >