Market Operation -- Opening Up A New Way Of Professional Exhibition
< p > May 20th, with the theme of "Jiangnan cultural city and leisure clothing capital", the fifteenth China Jiangsu (Changshu) costumes fair and 2014 Jiangnan international fashion week opened in Jiangsu Changshu. The exhibition combines leisure fashion with Jiangnan culture, and constructs the two major carrier platforms of the clothing fair and fashion week, highlighting four functions of leisure fashion, economic and trade exchanges, shopping tourism and publicity and promotion. It will echo the "Jiangnan International Fashion Week" with the theme of "leisure" as the theme of Changshu's Jiangnan culture brand, and further create the city name card of Changshu's "leisure clothing city of China". < /p >
At 19:30 in the evening, the opening ceremony of the fifteenth China Jiangsu (Changshu) fashion fair and the 2014 Jiangnan International Fashion Week officially opened in Changshu International Exhibition Center. Changshu is known as "the blessed land of the south of the Yangtze River". It is also named "Changshu" from "the soil is plaster and the age is free from floods and droughts". Therefore, the fifteenth China Jiangsu (Changshu) costumes fair and the 2014 Jiangnan international fashion week have gained numerous attention and attention. It is worth mentioning that during the opening ceremony, the guests held the exquisite glass instrument full of the Yangtze River water, and gathered the water together in the fashionable fashion men's styling container. When the water was injected, the lights flicker, creating the theme of "dazzle dream" in this activity. It is understood that this idea started at the end of 4 this year, and selected many beautiful scenic spots in Changshu, which symbolizes the power of the whole city and sinks eight party resources. < /p >
Since P was founded in 2000, China Jiangsu (Changshu) clothing and apparel Fair has been successfully held for 14 sessions. Unlike previous years, this year's exhibition is based on "government guidance and market-oriented operation", sponsored by the government, and a professional exhibition company is set up to specialise in the exhibition. To actively adapt to the needs of the development of the market economy, the municipal government should learn from the mode of exhibition run by the developed regions of the exhibition industry, adhere to the unwavering direction of the market, and vigorously promote the "Clothing Fair" to gradually move towards the specialized operation of the market. At the same time, we should open up exhibition roads through market means, give full play to the main role of enterprises, mobilize the enthusiasm of enterprises and promote the upgrading of business value, and at the same time, strengthen the social influence of professional mice. < /p >
"P" as a brand new breakthrough point, the fifteenth China Jiangsu (Changshu) clothing and clothing Expo and the 2014 Jiangnan international fashion week in many links into the market force, and local clothing enterprises to strengthen communication and communication, grip hand, and common progress. For example, this exhibition relies on the coordinate advantages of Changshu to carry out strategic cooperation with Alton, a well-known local clothing industry brand in Changshu. As the special supporting unit of this exhibition and the only naming unit of the opening ceremony, the two sides cooperate in various aspects such as advertising, costumes, curtain opening and other aspects. Through market operation, they enhance their own business value and brand influence, and also play a great role in promoting the professional operation ability and spanformation and upgrading of the exhibition. < /p >
< p > marketization operation is an effective way to enhance the competitiveness of urban exhibitions, and also an important measure to promote local economic growth. While adhering to the government's leading role, it is market-oriented, breaking through the mode of administrative intervention, giving full play to the driving role of professional strength in the exhibition operation, and ultimately achieving the simultaneous promotion of business value and social value. The success of the fifteenth China Jiangsu (Changshu) costumes fair and the 2014 Jiangnan international fashion week has also given us more reason to believe that the Changshu Convention and exhibition industry will go further and further on the road of market-oriented operation. The dream of spanformation and upgrading of the garment industry in Changshu will be ready for the future. < /p >
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