Economic Recovery Brings Opportunities For Paris Exhibition

Since the first quarter of the year P, the EU economy has been recovering slowly.

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In May 2nd, the euro zone Manufacturing Purchasing Managers' index (PMI) released by Markit in April was 53.4, the highest in 3 months. The index continued to expand for 50 consecutive months in tenth months, indicating that the manufacturing industry in the euro area continued to expand in P.

Germany led the index to rise in April, while Spain and Italy also expanded, but French manufacturing remained weak.

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< p > < strong > European customers require high < /strong > /p >

Under the background of "P", how to expand the European market has become the topic of every a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > enterprises.

The 2014 China's a href= "http://www.91se91.com/" target= "_blank" > textile "/a" clothing trade exhibition (Paris) and Paris international garment a href= "http://www.91se91.com/" target= "15~18" will be held on September, which attracts many new and old exhibitors.

Judging from this year's registration, the current exhibition area has increased by 25%.

In the near future, the slow recovery of the European market has enhanced the confidence of our exhibitors to expand the European market. Many exhibitors have expressed the need to seize the current favorable factors and practise good internal strength and strive to show the strongest themselves at the Paris exhibition.

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< p > in the past, many Chinese clothing export enterprises independently designed clothing products, because it is difficult to meet the requirements of customers, and in Europe market acclimatized.

Chinese enterprises also generally feel that ODM is more difficult to carry out in actual production.

So how to maintain customers? How to accurately grasp and understand the preferences of European markets? < /p >

Shen Jianqiang, general manager of Hangzhou Guang Jia Fashion Co., Ltd., who has attended the China Textile and clothing trade exhibition for 4 years in a row for P, said: "to do well in the European market, Chinese enterprises must compete with suppliers with different characteristics: low labor cost in Southeast Asia, low logistics cost in the European peripheral countries, and our core advantage is to have a complete textile and garment industry chain."

For Guang Jia fashion, the key is to grasp every link of the production of women's clothing, especially the quality control, and carry out personalized service around the customers.

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< p > Weifang Yi Wei Garments Co., Ltd. has been focusing on men's formal wear for 10 years since its establishment and has been insisting on the use of worsted fabrics.

This year, the company hopes to gain some experience in Paris by holding the demand for men's formal clothes market in Europe.

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< p > "in recent years, the company continued to participate in the Paris exhibition, and the effect of the exhibition basically reached expectations.

I feel that the orders received at the Paris exhibition are mainly small and medium sized orders, and customers are concerned about quality, delivery time and price. The trend of men's clothing is developing towards leisure direction. This requires the future garment enterprises to enhance their ability to respond quickly to the market, especially to pay more attention to European fashion trends.

Wei Bensen, general manager of Yi Wei Clothing Co., Ltd.

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All in all, better quality, faster market reaction speed, processing capacity of small batch orders, lower product prices, and strict compliance with the terms of delivery are key factors to maintain European customers. P

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< p > < strong > the influence of exchange rate fluctuation is greater than /strong > /p >

The fluctuation of RMB exchange rate (P) has always been the core of garment export enterprises.

For this year's clothing orders in spring and summer, overseas customers have already settled some of their payments in US dollars in advance to Chinese garment enterprises.

With the recent change in the exchange rate between the RMB and the US dollar, many Chinese garment exporters have benefited from this, which has increased the confidence of the enterprises in expanding the European market.

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This is the first time that we have participated in the Paris exhibition this year. The silk garments produced by the company are mainly exported to the Japanese market. However, due to the declining demand in the Japanese market, the company hopes to open up the European market through Paris exhibition. "P"

Some time ago, the fluctuation of RMB exchange rate strengthened my confidence in opening the European market.

Li Yiliang, general manager of Jiaxing silk garments and Garments Co., Ltd., which is mainly engaged in silk garments and products, said.

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< p > "because of the recent fluctuation of exchange rate, the RMB will be more than the exchange rate before the settlement of the goods before delivery, and the profit will be more than that at that time, which is a good thing for the exporters.

However, what we value most is the European market's habit of consuming silk garments. Many European high-end clothing brands use silk fabrics. The target consumers of these brands value the value of silk garments very much, and this is also an irreplaceable cause for silk clothing.

Li Yiliang said.

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Hangzhou P Guang Jia Fashion Co., Ltd., which is mainly engaged in women's wear products of all kinds of woven fabrics, is also confident of opening up the European market.

Shen Jianqiang said: "although the clothing enterprises in China must deal with the pressure of price increases brought about by various rising costs, our quality and efficiency are high compared with those of the surrounding countries, and the price has certain advantages. Therefore, I think the trip to Paris will be satisfactory."

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< p > "under the background of the difficult export of garment export, the floating of exchange rate is good for export enterprises.

But in the long run, the rise in labor costs is the biggest factor in the rising cost of clothing products, and the exchange rate of the renminbi can not remain unchanged. This requires enterprises to do well in their products.

I think products and reasonable prices that are in line with the needs of the European market are the key to opening up the European market.

Wei Bensen said.

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