How The Internet Becomes The Captain Of The Traditional Industry

< p > at the end of last month, I participated in the activities of "China a href=" http://www.91se91.com/news/index_c.asp "Internet < /a > 20 years" at the National Conference Center. At the party, I saw many old friends chatting with them about the ideas and feelings of the Internet in China and in the next 20 years. What I feel is what these BAT and angel investors think about the relationship between China's Internet and traditional industries. To sum up, they think that in the future, Chinese enterprises belong to the Internet. The relationship between the Internet and traditional industries is more subversion and elimination. The most typical example is China Telecom operator. < /p >
This dialogue reminds me of P. In 2013, they also used subversion to describe the relationship between the Internet and traditional industries. The first is Baidu Robin Li. The second is Tencent Ma Huateng. As the two leaders in BAT, the "subversion" prediction they issued at that time has become one fact in the past year. But today I want to focus on the overturning prophecies of Baidu and Robin Li. Mainly because of the upcoming opening of the Baidu summit, according to the Convention, Robin Li will share with the industry his views on the trend of Internet development every year. The Internet industry is also used to anticipate any new foresight in spring and summer every year. < /p >
< p > first, let's first recall Robin Li's speech at the 2013 Baidu Union summit. He believes that the Internet is speeding up the subversion of traditional industries in 2013. There are three points in the core view. The first is about the subversion of mobile Internet to traditional industries or even the Internet, which is more flexible business mode; second, technology will become an important factor in the Internet's subversion to traditional industries; third, Robin believes that the real potential of China's Internet is not to dig up those new products desperately, but to build more competitive businesses in traditional industries by using the Internet and mobile Internet capabilities. < /p >
< p > third is the most wonderful point I believe. Why? Robin Li is just the most important point of Internet thinking. Use the Internet to think, observe, analyze and excavate market demand, choose the right tools and methods to achieve consumer communication. It is not true Internet thinking to simply overthrow or deny everything in traditional industries. < /p >
< p > in contrast, China's industry has been subverted by the Internet thinking subdued by "digging new demands and shaping new models" since 2013, including finance, home appliances, media, department stores and real estate. There are several things worth reviewing here. They not only set off the impact on traditional industries in 2013, but also judged that they would continue to increase their impact in 2014. < /p >
< p > first is Internet finance. In the past year, whether Baidu Bai FA, Alipay or micro payment, Internet finance has basically completed the first step towards the traditional financial reform. The biggest change is the government's attitude towards Internet finance. However, from today's consumer perspective, this change effect may be more popular, for example, the red envelopes in Spring Festival. < /p >
During the Spring Festival in the year of P, Tencent, Ali and Sheng mostly launched their payment functions combined with their own social products, and successfully launched a nationwide boom of mobile phone "red envelopes" through the traditional red envelopes tradition of the Spring Festival. Many friends and family members around me started to get used to mobile phone payment because of the Spring Festival. This form has fundamentally triggered the accelerated change in the payment habits of the whole people. It is more effective to subvert consumer payment habits and to promote business models of traditional businesses. < /p >
< p > followed by big data. Similar to the outbreak of Internet payment, big data in 2013 showed a more intimate move. Baidu began to launch various kinds of people's livelihood observation with big data, such as the observation of two sections in February 14th, and the observation of the two sessions in March. In fact, this way is very useful for traditional industries. They are concerned about the behavior of consumers on the Internet and the path of demand, in which product marketing decisions are made. This is the way, big data has stimulated the traditional marketing methods of traditional industries, as well as consumer observation. Let all kinds of behaviors of traditional industries, in addition to e-commerce links, achieve comprehensive OCS and Internet. < /p >
< p > here is a typical big data product worthy of attention. Baidu launched its brand digital asset list. The list of assets was born at the end of 2013. At present, it is not very high. But in my opinion, it is a promising big data product. Through the information generated by netizens on the Internet, the brand digital asset list will ultimately carry out statistics, analysis and evaluation of the brand's digital influence. Compared with traditional brand assets, digital assets will become an important indicator of the influence of traditional industries and businesses on the Internet. < /p >
< p > let's look at a case. In the list of home appliances on brand digital assets, GREE brand assets ranked sixth, with Haier, Mei and other household appliance brands. In this way, in view of the 1 billion gamble of GREE Dong Mingzhu and millet, GREE needs more efforts. The author's point of view is that products are very important and sales channels are also important. In the face of the changing new generation of consumer market, GREE needs to look at the overall situation of the Internet, deeply understand the behavior needs of consumers on the Internet and even on the mobile Internet, and make good use of brand marketing to win the chance. < /p >
< p > finally, about < a href= "http://www.91se91.com" > electricity supplier < /a >. It has to be said that the electricity supplier subverted the tradition. It was most vividly reflected in the double eleven in 2013. Especially, many department stores such as Yintai and so on joined the ranks of O2O, making the subversion more thorough. O2O is a more convenient and plentiful business mode for people's electricity supplier experience. < /p >
< p > but what I am more interested in is the form of electricity generated on the basis of search. American time May 15, 2014, "Business Insider" published the article, "Larry page lists 5 things that Google can shake her opponent in the future", the first thing is Google Shopping Express express service. Through search, the rapid landing of e-commerce services is a very obvious and perhaps necessary change after the search industry matures. The biggest advantage of this business mode is that Internet users do not have to enter the e-commerce website, and the search is more effective and shorter. Baidu has begun to try, but is still accepting many tests. < /p >
< p > financial payment, big data and O2O are clearly the best examples of the Internet subverting traditional industries in 2013, while GREE, Vanke, Yintai's Internet and Internet thinking are the models that need to be praised and supported in the face of impact and subversion. It must be said that Internet technology is used to subvert traditional industries, and the beneficiaries are more entrepreneurs. Under the operation of many eco circles, more entrepreneurs can get more technical support from the BAT ecosystem, such as artificial intelligence speech technology and big data analysis technology. < /p >
< p > If 2013 is the turning point of the Internet to subvert traditional industries, then it can be predicted that in 2014, it will be < a href= "http://www.91se91.com/news/index_f.asp" > the mature stage of the traditional industry /a > Internet. Not only is the giant enterprise such as BAT taking the lead in the transformation of the industry, but also more entrepreneurs will become the US captain in the field of subdivision and accelerate the wave of subversion. < /p >