Guangzhou Shoe Industry "Golden Triangle" Business Circle Rising Star

As Guangzhou shoes The rising star of the "Golden Triangle" business circle, Yuexiu, May. With the super scale international footwear exhibition and trade exchange, the perfect exhibition area matching, the creation of international business docking mode, the flagship effect of the core location of the commercial sector, and the wealth heaven and earth provide new opportunities for domestic footwear supply and demand market. The industry pointed out that, with the development of domestic footwear industry being postponed and the industry being in urgent need of shuffling, the fortune world will seek the way to break the industry with the large-scale operation, international brand positioning and the integration of industry resources.

Footwear industry transformation and development to find a new platform

Looking back at the epitome of China's footwear industry, Guangzhou, as the largest export and production base of the footwear industry, will affect the overall situation of the industry. With the appreciation of RMB, the emergence of international trade barriers, and the gradual transfer of light industry orders to Southeast Asia, the external environment has gradually reduced the space for the development of footwear industry, resulting in a slow development in recent years.

In fact, the development of the domestic footwear industry is not only restricted by external conditions, but also from the internal analysis of the industry, the domestic footwear brand awareness is not high, the product design and technological research and development is not enough, including the technical structure, marketing structure and the backward and single industrial regional structure, it is also necessary for the industry itself to make positive improvement, and urge industrial upgrading, in order to seek to break through the structural constraints and revitalize the industry.

The competition of the industry must be based on products. There are still obvious deficiencies in the variety of domestic shoes and the content of process elements. "In the case of injection weight, ignoring product differentiation and customization, footwear brand has been in a semi dormancy state." Insiders said, "to solve this dilemma, in addition to increasing investment in R & D, domestic and foreign brand communication and industry group effect should be synchronized."

The technical concept of products plays a leading role, and the upgrading of production capacity should be an important part of upgrading the technology structure. To achieve the revival of brand culture, products need to be improved through technology to achieve high efficiency, energy saving, automation and environmental protection requirements. The core packaging of products is made by technical means, while the external packaging of products needs upgrading of marketing methods and concepts. In the past, enterprises relied on waiting for customers to come to the door, relying on agents, distribution and other marketing methods. The market strategy was passive, and the initiative of self control was not enough. Nowadays, more enterprises focus on transforming the marketing mode into a new mode of going out and establishing their own marketing network, which is very demanding for a promotion platform with core brand effect. From this point of view, the Fortune Plaza will transform the marketing mode for domestic brands with a high-end brand position and build a higher stage for the strategy of going global.

At present, the domestic shoe industry is in a relatively decentralized state, which is not conducive to the division of labor and cooperation and mutual assistance. Meanwhile, transportation and time cost also compress the profit margins of enterprises. "Upgrading of the regional structure of the industry, including the implementation of industrial cluster construction, giving play to the central effect of commercial benchmarks, gradually realizing industrial transfer, building large-scale industrial clusters, and further establishing the brand scale effect of footwear industry." Insiders pointed out.

For the problem of excess capacity, if the industry realizes cluster development, it will break the original industrial decentralized development mode, and the market planning is unified, and the industrial layout will be more reasonable. It will be an effective way for Capacity Upgrading and overcapacity. And fortune world acts as an efficient product transfer station in this process. It deserves the attention of the industry.

Fortune world helps upgrade capacity

We should strive to take the "wealth of international shoes" route to create a one-stop supply and demand platform, with high-end high-end trade environment and planning, in Guangzhou's business wealth triangle area, with a grand giant momentum to convey industrial upgrading signals to the industry, and create industrial upgrading conditions. This new international footwear wealth landmark will give the industry a new baptism and set up a new benchmark for the industry.

Fortune world provides an extensive exchange platform for the international footwear industry for the industry. It has convened various businesses around the world with brand appeal and promoted the orderly operation and circulation of the global footwear market, as well as brand communication and mutual learning opportunities. With the landmark business interaction stage, domestic brands will be faced with the impact of more innovation elements, and then in line with the world, in the whole industry to promote a virtuous cycle, to achieve synchronous development.

The platform is highly efficient, and it needs to rely on services and equipment. The first-class and perfect service of the wealth world is mainly reflected in the modernization of the platform. Electronic Commerce The mode, by promoting the transfer mode of marketing mode, expanding the market development area, helping the domestic shoe industry with high dependence on international trade to find a new way, increasing the order channel in various ways, alleviating the pressure of overcapacity, and improving the efficiency of business docking.

The positioning of the platform should be integrated. In fact, from the opening of fortune world in 2013 to the successful holding of the second international footwear procurement Festival, from the founding of the footwear industry association of Guangdong province to the successful conclusion of the footwear Summit Forum, the fortune world has played a brand influence in the development of the industry by integrating the human resources and intellectual resources of the industry. As an exchange platform, fortune world provides an optimal platform design and interactive mechanism to help products upgrade from professional design and brand management.

In addition, a strong brand call will also effectively promote the development of industrial clusters, establish an advantageous business circle, and achieve mutual assistance. At present, the Yuexiu China Real Estate City, the white horse leather city, together with the wealth world, is composed of three carriages, leading.

Business landmark building trend.

Through the radiation effect of landmark influence, the benign multi noo card effect in the industry is gradually highlighting, effectively building a prosperous commercial area, timely and echelon industrial transfer, and building a large-scale production area development trend. industry The development direction of centralization. I believe that in the near future, the industry will witness the new resplendence of the domestic shoe market.