Why Is The Rice Network Going Bankrupt?

　　 Rice unification network Can't we open it? Is the rice Unification closed down? Why?

　　 First, the rice unification network just did the right thing in the right time.

Founded in 2003, the rice unification network is the first batch of websites in the country to offer restaurant reservations. Its mode is simple: the restaurant puts its information on the rice unification network, and users can not only orientate and Book restaurants, but also enjoy the discount price of the rice unification network and the restaurant agreement. The purpose is to attract customers through discounts, and constantly tap new customers for restaurants by subscribers.

　　 In terms of profit mode, there are three types of income sources:

First, the annual fee of restaurant members is 1000 yuan per year.

The second is to rely on the Commission, and the rice unification network takes the passenger flow to the restaurant, and the member restaurant returns 5% of the consumption commission to the rice unification network.

Finally, advertising and group user service fees, such as hosting annual meetings or training.

Through the in-depth cooperation with the media, the popularity has been enhanced. In July 2008, it won nearly 30 million yuan of venture capital, led by Japan's Asian investment. It can cover the information of 80 cities and 50 restaurants in China.

It should be said that the rice unification network has done a right thing at a right time point, and ordering through telephone is a very rigid demand in the era when functional phones enter ordinary people's life. As a point to cut into the catering industry, the rice unification network has done the right thing.

Therefore, in 2010, before the mobile Internet started, the rice unification network laid a good foundation and occupied an objective industry share.

　 Two, call center mode meets challenges.

Catering business to open up online and offline, not only is the IT system docking so single, business process reengineering behind and customer service system also need resources and capital investment. With the rise of the group buying industry, the rice Unification business has been hit, and there has been no attempt to launch "rice balls". After 2011, there was already movement. Now the industry has heard that the food network has encountered suppliers' debt collection, but it has found that office buildings have long been emptied.

Looking back, in the days before 2010, the rice unification network was not ready at two points:

1, the depth of service, telephone ordering is a demand. If we make use of this demand, we can further cut into the management system of catering business, on the one hand, we can improve the reliability of data, and on the other hand, we can also enhance the continuous stickiness of businessmen.

2, without expanding the scope of services in a timely manner, ordering food is only a part of the catering culture. It is not even a particularly important part. Using the ordering data to make a restaurant decision tool can improve user satisfaction and enhance stickiness. Unfortunately, in the past few years, the food network has focused more on the services of call center, instead of making the service deeper and wider.

In the era of no mobile Internet, this mode can continue, but once the mobile Internet appears, the challenge of rice network will be even more severe.

　 Three, how to avoid the tragedy of the rice unification network?

move Internet What does it mean? It means that the two core elements of data and communication are qualitatively improved. Data is easier to reach users, and communication is more convenient. Traditional call center mode is obviously unmatched in such industries as restaurant selection, ordering order and data and communication.

At this stage, the rice unification network has missed the chance of transformation. The investment in mobile Internet is lagging behind, compared with the old public comment, whether it is the development and promotion of APP, or the investment of group buying, it is not resolute and thorough.

The early accumulation is not enough, and the late transformation is not resolute.

The rice unification network has brought a waking up to all Internet entrepreneurs in the catering industry. The catering industry has a huge market, but it has been dug up countless rounds, but there is not much demand for scale. When technology and products are changing rapidly, three points need to be grasped.

1, the development trend of technology;

2, the changing trend of user habits;

3, catering business and business The rigid demand of the real estate owners is the foundation of the catering industry in the future.