Gome: Strengthening Logistics Experience Three Tactics To Deal With Jingdong Listing

< p > a few days ago, < a href= "http://www.91se91.com/news/index_c.asp" > Gome < /a > announced the first quarter results in 2014. The first quarter net profit of Gome's parent company rose by 252.6% to 268 million yuan.

In addition, while maintaining profitability continued to increase, the same store sales revenue increased by 8.1%.

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< p > Wang Junzhou, President of Gome, said that the service standard should be upgraded to maximize the strong advantages of Gome's supply chain and win the initiative and realize leapfrog development in service competition.

At the same time, he said that through real-time comparison, logistics construction and delivery synchronization, the online and offline access to Jingdong listing.

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< p > in fact, this is precisely the difference between Gome and other traditional retail enterprises.

In the pformation of the era of < a href= "http://www.91se91.com/news/index_c.asp" > Internet < /a >, Gome prefers to return to the essence and strategy of the retail industry and always stand with consumers.

The goal of enterprise development is not only to create an efficient and low-cost supply chain system to ensure the pparency and minimization of prices, but also to meet the increasing consumption demand of consumers.

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< p > < strong > good earnings report < /strong > < /p >

In the financial year of P 2013, Gome adjusted the enterprise strategy in a timely manner under the background of fully understanding the changing trend of the industry. The pformation and upgrading to the "O2M full channel retailer" with the core of the supply chain has made remarkable achievements in the industry.

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< p > May 19th, Gome's first quarter results in 2014 showed that the total sales revenue of Gome listed companies reached 13 billion 351 million yuan, up 8.2% over the same period last year.

At the same time, driven by low cost and efficient supply chain, the total cost rate dropped by about 0.7 percentage points to 16.4%.

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< p > the first quarter net profit of Gome increased by 252.6% to 268 million yuan, up to 2% yuan, up 1.4 percentage points from the same period last year.

In addition, while maintaining a continuous increase in profitability, sales of the same store increased by 8.1%.

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< p > the steady rise of profitability and the continuous decline of cost rate fully illustrate the absolute competitiveness of Gome's low-cost and efficient supply chain.

Once again, Gome has focused on household electrical appliance retail business, dug up the essence of retailing, and met the needs of consumers.

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< p > through the comparison of key indicators between Gome and the industry, we can see that several key indicators of retail industry: sales revenue, same store growth, gross profit margin, net interest rate, cost control and so on, Gome is ahead of the industry average level, and there is a sustained growth momentum.

Especially in the highly competitive market environment, it is rare to keep double sales revenue and gross margin.

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< p > according to the market rule of the retail industry, the lower the price, the greater the volume of shipments. The consequent price margin is the price competition.

And the difference between the industry and the Gome is that these two data both have sustained double growth.

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In the first quarter of 2014, Gome sales growth rate was 8.2%, while the industry showed negative growth of -15.6%. At the same time, Gome gross margin reached 18.2% in the first quarter, which was 15.8% higher than that in the industry. P

Moreover, from the first quarter of 2013 to the first quarter of 2014, the gross profit margin of Gome for five consecutive quarters continued to be higher than that of the industry level, of which four quarter gross profit rates had reached over 18%.

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< p > Wang Junzhou said that two sales figures and gross profit margins continued to show double growth, indicating that through the commodity richness, store pformation, service upgrading and other measures, the turnover rate of store consumers increased.

Through the adjustment of commodity structure, the competitiveness of commodity prices, brands and models has been increased.

According to the announcement, Gome accounted for 31% of differentiated commodities in the first quarter of 2014, and this index also greatly enhanced the competitiveness of commodities.

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In the first quarter of 2014, the same store growth in Gome stayed at 8.1%, while the industry dropped by -13.4%. P

Store optimization capability is also an important reason for the same store growth. In terms of network optimization, Gome opened 34 stores in 2014, closed 34 stores, and opened up shop sales increments and closed shop sales losses to maintain a balance.

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Less than P, 12 stores and 32 stores were closed. The increase in stores can not make up for the loss of closed stores, resulting in a relatively low growth rate of same stores.

In terms of Ping efficiency and human efficiency two indicators, Gome sold 3511 yuan per square meter in the quarter, higher than the industry's 3072 yuan.

The annual output of 3304 yuan per 100 yuan is also higher than that of the industry's 2262 yuan.

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< p > there is no doubt that behind the continuous improvement of key indicators, it benefits from GOME's valuable supply chain platform.

It is also based on the strong supply chain platform that Gome resolutely carried out innovation and upgrading at the beginning of the year, creating the first open supply chain platform in the industry, meeting the needs of its own offline channels, online channels and mobile terminals, while meeting the needs of other social channels.

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At present, Gome has entered 73 stores in Wumart supermarket, 4 stores in Guangzhou modern department store and 4 stores in Wuhan China World Trade Center. It has entered Guangxi and achieved chain cooperation with local electrical appliances in Baise, and has reached initial strategic cooperation with Southern China's largest supermarket chain P.

With the continuous operation and maturity of the open supply chain, more channel cooperation will be achieved in the future to achieve a win-win situation in the large channel of home appliance retailing.

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< p > < strong > strengthening < a href= "http://www.91se91.com/news/index_c.asp > > logistics experience < /a > /strong > /p >

< p > Gome's precise distribution, specifically, "one day Sanda" service includes three periods of morning, afternoon and evening, giving the option to consumers.

Gome will divide the whole day delivery period into three delivery times according to the time of shopping paction and the time of the check.

At the same time, it is different from the traditional delivery service. On the basis of Sanda on the 1st day, according to the customer's will, further select the precise time segment, and choose the delivery time by consumers, so as to achieve accurate delivery.

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Compared with the way of distribution in the past, the traditional distribution way is arranged by the enterprise according to its own strength. The change of Gome is to choose the delivery time by consumers and reduce the waiting of users. P

Let consumers experience not only fast and more accurate service experience, but also achieve synchronous delivery.

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< p > Wang Junzhou, President of Gome, said that the core of the essence of retailing is customer demand. Gome proposed that the industry service benchmark should start from meeting the needs of consumers, and consumers have the right to decide the time of home appliances and installation.

It also indicated that Gome will achieve the highest standard of service in the 200 cities of the whole country by the end of 2014, and will gradually expand to more than 400 cities in the end. It will eventually build a personalized service system covering the whole country, which will enhance the user experience in an all-round way, with a more humanized and flexible service to meet the practical needs of consumers. "We will be able to meet the needs of consumers in a comprehensive way." in the end of 2014,

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< p > with the continuous development of the format and high competitive environment, the retail industry has evolved from the original simple price competition to the comprehensive strength competition with the core of the supply chain, and has also put forward higher requirements for enterprise services.

Under the principle of at least the users of Internet thinking, the retail industry is also changing from a different angle to a new retail mode with customer demand oriented.

Gome hopes to continuously improve its own service capabilities and set up standards of service in the industry.

Differentiated and personalized service experience wins more consumers in the consumer market.

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< p > < strong > through online and offline < /strong > /p >

In addition to that, P has been publicly disclosed for the first time in the financial statements.

Gome's earnings report this week revealed a lot of data related to Gome's electricity supplier.

Data show: "online total paction volume grew by about 40%, and the average daily traffic increased by about 45%.

Online gross margin rose to 7.2%.

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< p > and it is noteworthy that a company that relied on household electrical appliances to start its business will enter the capital market on the 22 th, Jingdong.

Wang Junzhou, President of Gome, said publicly that he thought that the listing of Jingdong would be a good thing for the entire household appliance industry. The reason is that after the listing of Jingdong, it will become a listed company. After that, Gome and Jingdong can put the data in a comparison, and these data will be pparent.

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At the same time, Wang Junzhou believes that Gome has mainly done three things in competition with the appliance manufacturers. P

The first is the real time parity.

In all GOME stores, Wifi has been opened to support the whole city network price.

This includes the price of Gome online, the price of GOME stores, the price comparison of competing products, and the promise of double return for Gome.

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< p > followed by logistics construction.

According to Jingdong prospectus, the company arrived in 35 cities on the same day.

Wang Junzhou said that Gome can achieve its arrival in 178 cities on the same day and will continue to invest more in logistics.

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< p > according to Gome data, Gome has built 428 logistics and storage centers in the whole country, and the distribution can reach 600 cities. The company has 15000 daily distribution vehicles.

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< p > the last is the synchronization of sending and loading.

At this stage, when the user purchases home appliances, the delivery and installation personnel are usually done by different personnel.

Gome is advocating a reform, that is, distribution personnel and installation personnel can be completed by the same team.

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< p > it is worth noting that Gome has opened up the business of e-commerce and traditional physical stores.

Both the electricity supplier and the entity business can be fully shared with the ground logistics platform, which means that the commodity richness of Gome can be unified with Gome.

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< p > for the disclosure of the earnings report, Gome executives said that the current electricity supplier accounted for 5%, Gome's goal is to achieve the electricity supplier in the proportion of the Gome accounted for 15%~20%.

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