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    Liu Qiangdong: Don'T Want Your Child To Waste 10 Years Of Sweat.

    2014/5/23 22:01:00 12

    Liu QiangdongListingEntrepreneurship

    < p > < strong > working time assignment: < /strong > < /p >


    < p > last year I went to school in the United States for the only time in a big break. For a long time, I almost had nothing to do with other things. I only attended two meetings. The purpose was to fully empower and thoroughly exercise the team.

    I have been running for 10 years in a row. I need to relax completely and revert to the initial state. Jingdong strategy can think more clearly.

    < /p >


    I didn't spend much time before the P IPO roadshow. It took CFO 99% hours to do it. I signed it.

    After that, my time and energy distribution will not be said to be Jingdong mall, finance or how much time I allocate. I will spend 95% hours in the team as I used to, looking for the right people, and constantly improving the corporate culture, and the rest of the time will be spent on the company's strategic level.

    < /p >


    < p > strong > $19 Pricing: < /strong > < /p >


    < p > most of the listed companies issue new shares are 15-25%, Jingdong shares issued only 10%, the past cash flow is very good, suppliers only 39 days of accounts, most of the company account is 90-150 days, we have plenty of cash flow space, our account has nearly 3 billion dollars in cash equivalents, the listing and get $3 billion, there is enough capital reserves, so there is no short-term financing plan.

    < /p >


    < p > about the price of US $19, when the order is large enough, the market will expect the stock price to be good, and the price is determined by the investment bank.

    I also did not participate in the price fixing meeting. They could discuss the price of 20 US dollars, but we hope that investors can make money, so the price is set a symbolic value, a little higher than the issue price range.

    < /p >


    < p > sale in the old stock market can not be called a sell-off. No one has to sell in the first round. But when we listed, only 5% of the 10% issued is Tencent. Only 5% of the shares are sold less. So we ask shareholders to help us. You can see that the number of large shareholders is 3%.

    < /p >


    < p > < strong > Personal Wealth: < /strong > /p >


    < p > I started my business in 1998, and I had enough money in 2003, but at that time there was not much change in my life. I just bought 1-2 SUVs. It was considered a rather luxurious toy. It didn't change much from 2003 to now.

    < /p >


    < p > my position on myself is cock silk. I come from a small place and have no money in my family. What I want is to go to the big stalls and eat a few dollars in the summer. I want to live a simple life. I don't want to be a hero, I just want to be an ordinary person.

    < /p >


    < p > the characteristics of Jingdong are also cock silk. From senior management to logistics distribution personnel, many of them are born in this way. We hope to win their lives and honor their parents with their sweat.

    I used to be very poor in the countryside. I worked in Beijing for 10 years to get the same treatment as ordinary people in Beijing. But I hope our children do not waste 10 years of sweat.

    < /p >


    < p > each person pursues different things. I feel that the day I want to live is happiness.

    And what I want to do is work, work and work. I am very happy that I can continue to work after listing.

    < /p >


    < p > < strong > Jingdong positioning: < /strong > < /p >.


    < p > Jingdong is not what companies are important, but important is what value it brings. Jingdong was not from Amazon at the very beginning, but would not be Dangdang Amazon and Ali later. I would not want to know what kind of company Jingdong is, but will continue to pay attention to cost efficiency and experience.

    < /p >


    < p > I suggest that we analyze more about our company's financial statements. 5 years ago, I told you that I was a low cost and efficient company. This is our biggest core competition rate. Last year, the average cost rate was only 10.3%, and other companies had at least 16%. So when competing with friends, we could have room at low cost, both low and profitable.

    < /p >


    < p > in terms of growth, the growth rate of Jingdong is not important. In the past 10 years, the growth rate of Jingdong is 2 times that of the average electricity supplier. In the next 5 years, we can also maintain 2 times the growth of the electricity supplier industry. This is enough.

    < /p >


    < p > growth sources, the first is the subsidence of the 3-6 line cities, the second is the growth brought by the mobile terminal shopping, and the third is the new business, such as the European project, the opening of fresh and technology platform.

    < /p >


    < p > < strong > wireless terminal business: < /strong > /p >


    < p > our mobile phones QQ and WeChat are first level entries and are parallel to the game business.

    Light WeChat found that clicks exceeded 200 million times a day, and grew very fast. After the entry is opened, more users will know Jingdong, especially the 3-6 tier cities.

    < /p >


    < p > Tencent invest in, Jingdong future wireless terminal strategy is very clear, do not need to spend too much money, we use shares and Tencent investment in the future.

    In cooperation with Tencent, more than 1000 teams have been working together. We hope to have a new product interview soon.

    < /p >


    < p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Jingdong > /a > what is the success of < /strong > /p >


    < p > in 2007, when the Jingdong got the money, the first thing we did was not warehousing, but the management of Pearson plan. Every year, we sent middle and upper levels to central Europe for a 360 degree examination.

    The real reason for the success of the Jingdong in the past 10 years is that they are willing to invest in teams and spend money and energy on them.

    < /p >


    < p > of course, we also made a lot of mistakes, for example, the payment company bought a little late, if 5 years earlier to make payment system will be better.

    < /p >


    < p > Jingdong's biggest challenge. I think it is from the internal growth challenge over the past 10 years that we can expect to maintain growth in 5 years.

    The release of new sales this year is still a great pressure on the team.

    The biggest speed in the future is team size management.

    < /p >


    < p > < strong > about options: < /strong > < /p >.


    < p > over the past 10 years, I have been giving a lot of shares to my employees. Many shareholders and investors say that I can take a little.

    The shareholders and board of directors gave me a big gift, which is recognition and reward for my work.

    In the next 5 years, Jingdong will continue to distribute its employees to 1% of the company's total market share.

    < /p >


    < p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > O2O < /a > will not increase the cost: < /strong > /p >


    < p > we find that one category of products is the existing Jingdong mode can not compete with offline, this category is business super, mainly oil, salt, sauce, vinegar and low-end fresh.

    The Jingdong mode is to take the goods to the warehouse first and then to the distribution station. The gross profit can not cover the cost. If we lose money in the traditional mode, we will find that we can cooperate with the offline chain stores and turn our stock into Jingdong stock.

    < /p >


    < p > we have calculated this way, the whole logistics cost of Beijing does not exceed 5 yuan, and then the user can buy other commodities through technical cost, so that the price per passenger can reach dozens of dollars. This is our train of thought.

    The whole O2O project has been tested in Taiyuan for 8 months. We believe that the O2O project will not bring the cost up. After the scale of the new project, there will only be a drop in the cost.

    < /p >


    < p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > fund > /a > how to spend: < /strong > /p >


    < p > Jingdong listed 1 billion 780 million yuan, plus Tencent subscription financing amount of more than 3 billion 200 million yuan.

    Funds will be used in three aspects. First, Jingdong used to be mainly in the first tier cities, while the penetration rate from three to six cities is not high, so our first capital will be used for the development of 3-6 line cities.

    The second part is that financial technology needs more investment, and the fresh self operated market will gradually expand from Beijing to other cities.

    The third is the layout of international business, but Jingdong will not be aggressive. If there is no money, it will immediately enter other countries, and will continue to observe for 2-3 years. It will do something, but it needs time to feel and build a team.

    < /p >

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