Sports Brand Anta, XTEP And Other Performance Orders Double Growth, The Whole Industry Steadily Recovered.

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The slogan of "P > recovery of sporting goods industry has begun to be confirmed by data.

Recently, < a href= "http://sjfzxm.com/news/index_s.asp" > Anta < /a > XTEP, PEAK and 361 degrees have released 2014 first quarter sales performance and fourth quarter order meeting. From the data point of view, both have achieved double growth, and the whole industry is steadily recovering.

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< p > < strong > performance orders double growth < /strong > < /p >

< p > as of 16 days, Anta, XTEP, PEAK and 361 degree have announced 2014 first quarter sales results and fourth quarter order meeting. In the same time, the stock of the whole industry has entered a relatively healthy level.

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< p > Anta orders for the fourth quarter will continue to grow, and the double-digit increase will be achieved on a yearly basis. This is the four consecutive quarter of Anta's continuous and steady order growth.

At the same time, the same store sales growth in the first quarter compared with the previous year, the number of units increased.

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"P > a href=" http://sjfzxm.com/news/index_s.asp "> XTEP < /a > fourth quarter order will also continue to improve, the fifth quarter recovery, order amount further improved and equal to the same period in 2013.

The average store sales in the first quarter were lower than that in the same quarter.

In addition, the inventory of the group's distribution channels has gradually returned to a more healthy level, with a stock sales ratio of about four and a half months to five months.

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< p > PEAK's total orders for footwear products in the fourth quarter increased by more than 20%, and the total orders for clothing products also increased by more than 10%.

Meanwhile, in the first quarter, PEAK's same store sales achieved low unit growth, while the total number of stores also reversed the negative growth situation in the past, which increased by 4 compared with the end of 2013.

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< p > 361 degrees, the order for winter orders increased by 8% year-on-year, mainly from the two digit growth of orders for footwear and clothing.

In the first quarter, the same store sales increased by 1.8%, most of which were driven by the increase in sales of footwear and clothing, and the first growth of children's clothing business in the same store was 2.8%.

Meanwhile, retail stocks remained relatively healthy in the first quarter, 4.2 times the average monthly sales.

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< p > < strong > pformation shows results: < /strong > /p >

< p > "continuous upward order results and increased willingness to shop show that the level of inventory in distribution channels and the confidence of our distributors have gradually improved."

PEAK sports CEO Xu Zhihua said, PEAK's recovery, thanks to the company's timely implementation of a series of "around the traditional wholesale mode to the new retail mode" pformation, as well as the continuous improvement of product research and development capabilities.

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< p > as early as the end of 2011, in order to deal with the market fluctuation of < a href= "http://sjfzxm.com/news/index_s.asp" > sports goods < /a >, PEAK implemented a series of optimization and upgrading actions, including the initiative to reduce orders to reduce dealer inventory, reduce shipment prices, help distributors to cope with fierce market competition, break market division and carry out meticulous management of the market, and encourage distributors to set up direct outlets, and so on, effectively improving market reaction speed, thereby enhancing operational efficiency.

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< p > at the same time, a series of products that are designed professionally without losing fashion meet the needs of consumers.

In the past two years, other sports brands have attracted consumers' eyeballs with low prices and discounts. PEAK has gone its own way. By increasing R & D investment, it has made continuous innovations in product design and technology, and has launched a series of products such as lightning TP9, fast hawk and Yue run.

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< p > "with the adjustment of the market over the past two years, China's sporting goods market has gradually matured. The brand value of continuous upgrading and innovative products are always the core of sports brand winning consumers' favor."

Xu Zhihua said PEAK will continue to pform and drive the recovery of the industry as a whole.

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< p > Anta said that although the inventory level and price reduction activities of the domestic sporting goods industry have been gradually improved, there are still uncertainties in the industry due to the lack of differentiation in general products and fierce competition in the same industry.

In order to better cope with all kinds of challenges, Anta group hopes to develop more differentiated products and improve the management of retail channels with its brand value, helping to enhance the profitability and operational efficiency of retailers.

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