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Alibaba Join Hands With Longhu Shopping Center O2O Mode To Start Southwest

2014/5/24 0:00:00 35

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May 31st ~6 2, a campaign called "Chengdu Taobao Life Festival" was launched in Chengdu city Longhu North Street. It is understood that this large-scale event jointly hosted by Ali Taobao platform and Longhu North City Tian Jie will first open up shopping channels under the online and offline shopping channels, and use the popular O2O consumption experience for the first time to Chengdu and even southwest shopping mall. 
 for this reason, there are retailers who believe that as the most successful O2O mode operator and commercial real estate development operator in the country, the cooperation between two domestic commercial giants will further promote the large-scale development of O2O mode in Chengdu and even the whole country, and even change the embarrassing situation of "seeking difference" in the retail market. 
 a far-reaching O2O trend will be "heavy hit" in Chengdu and even in the southwest market. 
 strong > O2O sweeping China will change the game rules of retail market /p >
 in recent years, with the rapid rise of e-commerce and network consumption, traditional retail business has been affected by a certain degree of market impact, and the survival mode of e-commerce and real business has also become a hot topic of discussion in recent years. However, with the intense tug of war between several electricity suppliers and real businesses, the business and entity businesses have found that perhaps from "competitors" to "partners", there will be more opportunities for us to open up broad space for development. 
, therefore, since 2013, the electricity supplier and the entity business have declared a cease-fire, and even started to establish cooperative relationship and multi-channel marketing mode. Under this background, the O2O mode, which is generally recognized as the best link between the electricity supplier and the entity business, has been placed high hopes in the whole retail industry. 
 O2O mode, meaning Online To Offline, the main approach is to combine the Internet and offline business mode closely, thus making the Internet the front-end platform for offline trading market. 
 according to the statistics of AI consulting, a well-known Internet data agency, O2O and mobile Internet shopping will become the fastest growing retail segments in the next few years, and the estimated market size will reach trillions. Such a huge market has attracted the attention of big business platforms and physical stores. 
 at the same time, the O2O mode has made the offline business subject to the impact of the electricity supplier become an opportunity to use the online Internet platform to "draw" customers, or even integrate into the electricity supplier market. For consumers, not only can we use convenient and fast online platform to select services at any time, but also can pay online in a more experienced entity store. 
 there is no doubt that O2O will be directly related to the vital interests of the electricity supplier and the entity store, and both of them are equally important and indispensable. Only by combining strength and strength can we achieve a win-win situation. 
 > a href= "http://www.91se91.com/news/index_c.asp > > Alibaba < /a > hand in hand to carry out a new O2O mode in Longhu: /p >
 therefore, the cooperation between Alibaba and < a href= "http://www.91se91.com/news/index_c.asp" > Longhu < /a > is also regarded as an important roadshow of O2O mode in the era of China's commercial market transformation. 
 as the giant of O2O mode in China, Alibaba officially announced this year that it has made a strong effort to O2O and redefined Taobao mobile phone. In the future O2O industry scenario, Ali will have in-depth exchanges and changes with more and more traditional industries. 
 however, there is no doubt that the O2O mode can not be separated from the support of the entity industry. In particular, such a mode needs to penetrate deeply into the local super market. With the scramble of major Internet companies, the traditional offline stores suddenly became delicious. Therefore, Ali wants to further promote the maturity of O2O products, and it also needs to find strong partners in the entity retailers to jointly "Polish". 
 in fact, as a leading developer of commercial real estate in China, Longhu has already begun to realize the importance of O2O mode, and the group has invested heavily in the deployment of big data (Big Data). In Longhu's cognition, the innovation of O2O mode is not only the transformation of passenger flow, but also the conjunction of the two sides' ideas, the long-term allocation of resources and the development and application of new technologies. In the future, the rapid development of network communication and computer technology will enable the society to enter the era of "big data". The integration and analysis of scattered data will help enterprises more accurately grasp the psychology of consumers and the development trend of the industry. 
 apart from the need and willingness of the two sides to cooperate in this cooperation, there is another interesting interlude: as early as many years ago, Ma Yun said in Alibaba's internal business that several teams of domestic enterprises are worthy of admiration from Ali, one of them is Longhu. Therefore, in the early contact process between Longhu and Ali, the two teams began to appreciate each other at the very beginning. The relevant person in charge of Longhu also told reporters: in the process of deep contact between the two sides, Alibaba appreciated the Longhu team's ability to mobilize the merchants, the ability to execute, and the Internet trend of O2O mode and big data. This also contributed to the follow-up cooperation between the two sides to a certain extent. 
 in addition, in cooperation with Alibaba, Longhu completed the laying of O2O hardware infrastructure as early as six months ago, which laid a solid foundation for cooperation between the two sides. 
 it is understood that the framework of Longhu's Alibaba cooperation with O2O is mainly about the development and docking of data ports, as well as the upgrading of payment terminals. In the future, the two sides will play their expertise in their respective fields, try to get through the online and offline consumption system, increase the convenience of offline shopping for consumers, and enhance the consumption experience. 
 the first time in the country 
 > the shopping center with all forms of integration into O2O /p >
 < < a href= "http://www.91se91.com/news/index_c.asp > < Chengdu > /a > Taobao Life Festival" is the first pilot for the two sides to enter the substantive stage of cooperation. 
The location of the P activity was selected at the official opening of the Longhu street, North City Street, Chengdu, at the end of 2013. 
 it is reported that the Taobao life festival is stationed in the Far East department store of North City Street, Suning Appliance, Yonghui supermarket, Lumei film studio, KTV, and more than 300 restaurants, clothing and jewellery brands, and most of them support Alipay payment. It is the first time in the country to participate in a wide range of formats, to participate in more brands, and to deepen the content of cooperation. 
 "Ali and Longhu chose the pilot street of North City to carry out the pilot project, which is the leveraging of the brand resources of many formats. In addition, 90% of the customers in the radiation area of the North City street have experience of using Taobao online shopping. That is to say, the online shopping crowd in this area is very concentrated, and the market is relatively mature, which is suitable for the layout of O2O. This is also one of the reasons for choosing North City to land. Longhu Chengdu business related responsible person said.