High-End Projects To Consolidate The Influence Of Chunxi Road Business Circle

P, the world's largest private real estate Consultation Service Co, recently released the first quarter retail property market report of Chengdu in 2014.

The report shows that in 2014 1-2, the total retail sales of consumer goods in Chengdu reached 65 billion 600 million yuan, an increase of 12.7% over the same period last year.

Among them, the catering industry achieved a total retail sales of RMB 6 billion 800 million yuan, an increase of 6.3% over the same period last year, an increase of 1.3 percentage points from the same period last year.

Affected by the decline in consumer prices such as entertainment, education, stationery, service and clothing, Chengdu consumers' a href= "http://www.91se91.com/news/index_c.asp" > price index < /a > accumulated 1.3% growth in the first two months of 2014, down 1.9 percentage points from the same period last year.

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< p > in the first quarter of 2014, there were three projects such as "a href=" http://www.91se91.com/news/index_c.asp "> Chengdu" /a "international financial center, StarCraft department store and sunshine new industry center, which brought about 295 thousand square meters of retail business area to the market.

Chengdu international financial center is a high-end shopping center with a volume of 217 thousand square meters in Chunxi Road. It has introduced many new brands including Chanel, Paris, Roger Vivia, Christian Louboutin, Dolce &Gabbana and so on.

The entry of Chengdu international financial center has made up for the lack of high-end brands in Chunxi Road business circle.

Sunshine new industry center is located in the nine ring bridge area in the first ring road. The total volume is 48 thousand square meters. Its main shops are good home supermarket, orange sky Jiahe Movie City, H&M and Muji.

Although the Chengdu international financial center is performing well in the new opening project, the sunshine new industry center and the star intercity department store are lower than expected due to their location and quality.

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Following the announcement of the relocation of the a href= "http://www.91se91.com/news/index_c.asp" > Suning Plaza < /a > at the end of 2013, the Beijing Hualian announced that it would close the Chengdu Hualian tea shop in the middle of April 2014. "P"

Meanwhile, in the past two years, new shopping centres continue to face the dilemma of rising vacancy rates.

Facing the challenge, increasing the shopping experience of consumers has become an important way to improve the operation of shopping centers and general merchandise stores.

In addition to introducing more traditional catering and entertainment businesses to increase popularity, experiential elements are becoming more diversified.

For example, in the middle of Chengdu's Fuli Plaza, the introduction of thousand feather archery and battlefield real CS is also introduced. The AUX Plaza, which is located at the middle end, has introduced the children's early education institution red Huang Lan parent-child garden, while the high level Yan Heng Plaza has introduced the U+ Yoga physical therapy workshop.

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< p > with the increasing pressure of oversupply of retail projects in the main urban areas of Chengdu, developers gradually turned their attention to Chengdu suburban areas with good traffic conditions, such as Wenjiang, Longquanyi, Xindu and Pixian.

Following Greenland Group, Huarun land and Longhu real estate development projects in the above regions, Wanda Group and Yintai land respectively announced the development of complex projects in Pixian high tech west district and Xindu big Fengzhen respectively this quarter.

Xiao Wei, assistant director of the Commercial Services Department of Chengdu global branch, said: "although large developers gather in the surrounding areas of Chengdu to develop large-scale complex projects, they can enhance the retail business environment in the relevant regions, but there is also a risk of insufficient consumption support in the area where the project is located."

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