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Chengdu'S Main Road Is Poorly Managed And Collective Retreat Has Aroused Widespread Concern.

2014/4/22 11:17:00 1776

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> the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian to introduce to you is a Chengdu Avenue 256 merchants want to collectively rent out, involving gold amount 700 million.

> a href= "http://www.91se91.com/news/index_p.asp" > Chengdu < /a > underground shopping arcade has attracted extensive attention from all walks of life. Over the past two years, many problems have been exposed frequently in the media, such as poor management of the main road, confusion in management and so on.

Recently, more than 200 merchants on the 1st Avenue have been holding a group together, asking the development operators of the one avenue to refund the rent, involving an amount of up to 700 million yuan.

"P > bitter 3 years without a fruit, the merchants of the main road were disappointed. /p >

April 16th, outside the office of one avenue, No. 38 Renmin East Road, Chengdu, 60 more than one avenue merchants sit in silence.

it is understood that these merchants purchased the right to operate the shops in Chengdu one avenue in 2011 at a price of 9-10 yuan / square meter.

During the sales period, the development operators promised that the 17 main shopping malls with seamless connections to Yanshikou, Mulam, Chunxi Road and Tianfu Square will connect to the subway, and the 1st Avenue will be built as a first-class commercial center in Chengdu.

At the end of 2011, in the end of 2011, for the sake of face engineering, when the first avenue was not fully completed, merchants were required to open the shop. At that time, the entire shopping center was filled with the flavor of various decoration materials, and often needed air fresheners to cover up. It was basically a construction site, not a commercial field.

Nevertheless, we actively cooperate with people and business, in a very short period of time, their own money, efforts to quickly complete the decoration and investment.

Mr. Chen, a business representative, said that people and businesses did not conscientiously complete their work. None of the seventeen shopping malls was connected without any commercial advertising input.

The merchants spent a year in anticipation and suffering, but they had no choice but to close down.

So far, businesses in Yanshikou alone are struggling, but there are less than 60% shops open in the region.

"we have spent three years in helplessness and helplessness. These three years are also three years playing by the main road, and together with time, we also have our investments and the rewards we deserve.

We spend most of our lives accumulating wealth, and people and commerce are like straw. "

Liu Xiaomei, a D merchant in the first avenue, told reporters: "last year, we tried to communicate with people and business leaders in a variety of ways. Shops were bought without buying. You said you and people were not able to publicize money when they were short of business, so we merchants could find ways to hold together propaganda and even build hardware facilities with money.

At that time, we wanted to save ourselves in this way, but people and businesses simply did not accept our opinions and suggestions, and the merchants were disappointed.

management confusion. Merchants repeatedly asked for no result.

"business condition is not good, merchants have suffered huge losses. People and businesses have not tried to solve the problems in operation and management, such as improving the operation environment of shopping malls, how to cooperate with merchants to increase the admission rate, and how to attract consumers."

Mr. Wang, one of the representatives of the 1st Avenue, said Mr. Wang.

according to the introduction, the contract between the main road and the merchants clearly stipulate that the term of operation is 40 years, divided into two stages, each stage is 20 years.

People and businesses promise merchants to pay only half of their rent (both the first 20 years' rent) and the other half (after 20 years' rent). They are responsible for finding a bank by the one avenue, with the proceeds from the shops as collateral, and credit loans to merchants. The mortgage period is 3 to 5 years.

But people and businesses may not know enough about their own status in the legal aspect, because the shops converted from the civil air defense works have no commercial property right at all. How can they be mortgaged? People and businesses finally require businessmen to take out their own housing estate as collateral, but many businessmen still can not get the rent for the next 20 years due to insufficient funds or other problems, and the contradictions intensify.

Mr. P, a business representative, said, "some businesses are being deceived. They are paid for 40 years in a lump sum, but people and businesses are still blackmailing with various sounding reasons.

The rest of the merchants who paid only 20 years' rent do not need to say that people and businesses are picking on various excuses: what is not qualified for decoration, the circuit is not qualified, and the goods are not qualified.

But in fact, it is to blackmail merchants.

There is no problem in giving benefits, and no power is given to them.

Mr. Chen told reporters that in December 2013, during the normal operation of the C096, the staff of the one avenue company locked in and moved their goods out and forced the merchants away.

According to preliminary statistics, there were 15 similar cases from December 2013 to March 2014.

When p was forced to do so, all merchants went to the first avenue company for three times from January 2014 to March to seek solutions.

So far, no reply has been received from the company.

A deputy chief of the one avenue headquarters, Lai Rong, listened to the opinions of the merchants, but still had no idea.

the district police station: the coordination is not less than dozens of times .

April 16th afternoon, Chengdu Jinjiang public security sub Bureau, people's East Road police station and street office convened business representatives and representatives of the one avenue company opened a coordination meeting in the conference room of the 2 floor of the people's East Road police station.

"build this platform today. I hope you both can sit down and talk about things calmly. The company (people and a href=" http://www.91se91.com/news/index_s.asp "> business < /a) can reply at the scene and reply without reply. Please convey the above (company top level), and hope that you can reach an agreement as soon as possible.

People's East Road police station director Chen said, "a lot of things on the 1st Avenue, including your engineering and business problems, you (land one avenue) problems arise, the police station came to solve less than a dozen times."

At P coordination meeting, business representatives elaborated on the existing problems and hoped that they could solve the problem at an early date under the coordination of the government.

business representatives say that we have paid for more than 3 years, but the shop has not been opened one day. According to the contract, the first avenue should be regarded as failing to fulfill the contract.

Now the shop can not be opened, and the one avenue company has not fulfilled its previous commitments.

however, the representative of the 1st Avenue company said that we had heard and recorded the appeal just now, and the contract company that signed by the company and the company that signed the contract solved the request of the leader.

After P's speech, the representative of the business became even more confused.

merchants ask for refund involving 256 merchants or 700 million, /strong < .

"P >" one avenue "business representatives said that at the beginning, merchants had invested tens of millions of yuan to purchase the right to use the one Avenue shopping center. Now we are very helpless. At that time, the" big cake "painted by the main road to us, why did the land Avenue go to the merchant to die?

it is understood that there are 256 merchants requesting refund, involving more than 450 shops, with an area of about 7500 square meters, which is calculated according to the contract between people and business and merchants, involving an amount of up to 700 million yuan.

Xu Bin, lawyer of Junyi law firm of Sichuan P, said that the contract law clearly stipulates that the longest period of housing lease is 20 years.

According to the above provisions, the merchants believe that the way to adopt a fuzzy time limit is suspected of violating the relevant laws and regulations.

For a tenancy agreement with a maximum statutory time limit for extended lease contracts, the excess period shall be invalid.

That is, part of the contract is invalid for more than 20 years, and the legal consequence of the invalid contract is invalid from the beginning.

Since the contract is invalid, the property involved is reciprocal return.

At P p.m. on April 18th, 3 p.m., the reporter of the network asked the operator and the commercial holding Harbin headquarters and Chengdu branch on the collective request for refund of the business. The company's headquarters said it could not provide the relevant person in charge, and a staff member of the Chengdu branch said that the matter would be reflected to the company leader.

As of press release, people and businesses did not respond.

how will this matter develop, how will people and businesses respond to this matter, and what measures will be taken to solve the problem? Where is the way out for the underground shopping mall in Chengdu? This network will continue to pay attention!

background > /strong > /p >

man and commerce were founded by Harbin businessman Dai Yongji. After listing in Hongkong in 2008, people and Commerce began to expand rapidly throughout the country. At present, the one avenue mode has been replicated in more than ten cities such as Harbin, Shenyang, Guangzhou, Chengdu, Wuhan, Humen, Ganzhou, Dalian and so on.

April 2010, people and business took the 40 year usufruct and management right of the underground space of Shuncheng Street, Yanshikou and Dong Yu Street in Chengdu at a total price of 289 million yuan.

The total area of Chengdu one avenue is about 80 thousand square meters, with a negative one as the first phase. It opened in December 23, 2011 and the two tier is two. It is expected to open in the second half of this year and has completed 80% investment.

There are nearly 800 merchants on the negative level, operating in < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > a target= "_blank" href= "http://www.91se91.com/" > shoes and hats, leather goods, catering, cosmetics, and small commodities; the negative two will introduce brand clothing, and at the same time will create a large dining area, a cartoon city and other related recreational areas.

{page_break}

> Chengdu one road is in deep trouble. Initially, merchants only have 2%-3% /p.

located in the downtown area of Chengdu, with a total area of 90 thousand square meters, connecting three major business circles in the core area.

In 2010, people and commerce took 40 years' usufruct and management right of the underground space of Shuncheng Street, Yanshikou and Dong Yu Street at a price of 289 million yuan, and pformed the former mall into a one avenue.

When shops were sold, it was hard to find a shop. The first day was 350%, which opened a new business miracle in Chengdu.

business operators still remember the first month of the business was also popular. However, in the past two years, the popularity of the "one avenue" has been gradually declining, and the number of passers-by customers is very small, so many small businesses can not keep up and have to sublet.

Recently, a number of merchants have been holding together to request the development operator of the one avenue development to refund the rent.

business is not good. Merchants do not talk about /strong > /p >

a few days ago, there were media reports that "in April 16th, outside the office of one avenue, 38 East Renmin Road, Chengdu, more than 60" one avenue "merchants were sitting in silence.

The report said, "there are 256 merchants requesting refund, involving more than 450 shops, with an area of about 7500 square meters, which is calculated according to the contract between people and business and merchants, involving an amount of up to 700 million yuan."

these merchants said they bought the right to operate the shops in Chengdu one avenue in 2011 with a price of 9-10 yuan / square meter.

Faced with the deserted popularity and unfulfilled promise, merchants want the management to give a "statement".

in the face of this report, a manager surnamed Chen of Chengdu's one avenue operation center is also deeply helpless. "The business market has already won and lost. There are many reasons for it, and no one can blame it alone."

Chen said that it is not too appropriate for these merchants to ask for a view in this way. "They feel that they are protecting their rights, and in fact have hurt the interests of the company and other merchants. Since signing the contract, they should follow the relevant legal procedures."

investigation >

VS at that time /p >

two years ago, why is it so cold today?

At 2:30 p.m. yesterday, there were not many pedestrians in Yanshikou's main road. Some passers-by hurried to the other end of the street even before they could stop.

All kinds of shops were open, but because of the cold business, some shopkeepers were watching TV, and others were waiting for customers to wait for the goods.

Some people who stay there are still fiddling with the goods, and then leave, and there are very few people who really spend the money.

Liu Yun, who has rented 3 shops, is an old merchant who is keen on operating underground shopping malls.

She is a native of Chengdu. She has been doing business in the underground market since the earliest Jinhe underground shopping mall.

Liu Yun was also one of the merchants of the mall in front of the first avenue. After the closing of the mall, she had to run for two years until she opened the first avenue in Chengdu, and she came back here again. "Although I have been to Kowloon and Shangmei City, I prefer the underground shopping mall."

December 23, 2011, Chengdu 1st Avenue opened on the first floor, the pavement was basically sold out, and the number of merchants reached the highest level.

Liu Yun still remembers that the first month of business was very popular, "even according to profit, even when I was in Kowloon."

However, just one month after the opening of the business, the Spring Festival was met, and it was closed for a week in accordance with the requirements of people and business companies.

This made Liu Yun and other businesses foolish. "At that time, business was supposed to be the best time to go to work in other shopping malls at most. It is impossible to have a holiday."

Liu Yun remembers that after the Spring Festival, the business of the mall began to be less than a year, "and the businesses that I settled in at the same time may be only about 2% or 3%, and other businesses are coming in."

underground VS > /strong > /p >

strong > hundreds of meters apart, why is it difficult to do underground?

the Daphne brand store on the ground floor of the 1st Avenue has an area of more than 80 square meters. But the reporter stayed here for nearly 30 minutes, and only 3 customers came in to see it and then went away.

Miss Wang said, "I just stroll around here, do not have to buy".

Another elder sister went to hang out with her husband to see if it was cheaper than in the mall.

Miss P, a salesperson, worked in the store for nearly a year, with sales of up to 10 thousand yuan a day and only a few hundred dollars at a time.

In Chunxi Road, the sales volume is at least forty thousand or fifty thousand yuan a day.

Miss long said, the brand rent is about 20 thousand yuan a month, plus wages, utilities and other expenses. The monthly operating cost is about 30 thousand yuan.

That is to say, the operation cost of Daphne in the first avenue brand store is over 1000 yuan a day, but many times the store's turnover is less than 1000 yuan.

Miss long introduced that the business of the First Avenue business depends on the weather. "When the temperature is high, the people on the road usually come to the underground shopping mall, which is cool here."

Last weekend, Chengdu was overcast and cloudy, and our sales volume did not sell well last week when the weather was good one or two.

Guerlain beauty has a large brand shop in Yanshikou pear blossom festival and Di Yi Avenue.

At present, the best day turnover of Guerlain beauty's Boulevard is only about 5000 yuan.

Deng Xiaojie, the shopkeeper, said that the number of Guerlain showgirls in the 700 stores in the country is basically the same as the display cabinets, the location and the quantity of goods, but the sales volume of our shop is only half of that of the pear shop.

reason > /strong > .

business: store management can not keep up with

"to be honest, the shopping malls are good and the pavements are relatively stable. These are people who do business."

However, as to why business is bad, Liu Yun thinks there are some problems in the management of shopping malls. "For example, sales promotion activities, only the insiders know that the people outside do not know the situation."

In her words, "the reputation of the mall is not fired!" Liu Yun hopes that the mall can listen to the advice of business operators and raise their business.

Miss P, the operator of Guerlain beauty, said that the underground structure of the first avenue is complex. The unfamiliar people are easily lost when they get off the tunnel, and the business hours are shorter than other shopping malls, which are the main reasons for the low popularity. Besides, the business scope of the one avenue is not large, the layout is not high, and the layout is not high, which is also the reason why it lacks attraction.

strong > shopping malls: consumption habits to be trained /p >

shopping malls explain that consumption habits are decisive factors. "In Chengdu, people have not yet formed the habit of shopping underground, and they may not be willing to go underground when crossing the road."

Chen manager, from the perspective of shopping malls location, "the location of Chengdu should be the best location in the project, but business is not the best."

Chengdu one avenue investment man and business holding limited. The listed company is famous for developing underground shopping malls and investment football clubs. Dozens of cities in the country have similar industries of "one avenue", among which Harbin is the most successful.

In the winter with particularly low temperatures, Harbin residents can get into underground shopping centers and get shopping, entertainment, catering and other services.

the experts had no connection with the shopping arcade on the ground floor.

1 years ago, Li Wei, a guidance and marketing expert at Sichuan University, once sent a prescription to the main road: connecting with the shopping malls on the ground, in the final analysis, it increased popularity and even shared popularity with other shopping malls. "If you can get all the underground shopping malls, Kowloon square and other shopping malls, people who enter the mall can enter the main road without going to the ground."

Li Yu analysis, the reason why the underground supermarket in the shopping mall is doing business well is that these consumers have entered the shopping mall and went upstairs and downstairs from the shopping mall. Even if they reach the first floor, the feeling is still in the shopping mall.

however, up to now, the reporter still has not seen the connecting passageway between the first avenue and the shopping malls on the ground, and the connection with the subway passage has not been realized yet.

position >

business: just watch it and hope to keep it up.

nowadays, Liu Yun, who is already 49 years old, has a relatively calm mind and does not want to move further. She would rather remain calm and hope to keep her business up.

in Chengdu one Avenue business for more than two years, Liu Yun's "neighbors" for a group of a group of, "say it is also a sin, next to me sell the mobile phone shell three young men, together to open this shop, one of the boys to earn money outside the work to spend, but not long after the door closed, the money is lost."

For these new businesses, Liu Yun thought that "if we did not lose money at first, we could make a golden baby."

in the underground shopping mall in Chengdu for nearly 30 years, Liu Yun also found out the way of this line. "Like the two floor of the new center, Shang Mei city and even the Kowloon shopping center, the initial business is bad."

In the first month of the opening of Chengdu's main road, the business was unusually hot, and it was also unique in the shopping malls she had stayed in. "I almost bought a shop inside."

> strong > shopping malls: actively respond to various measures to increase popularity, /p >

"we actually (merchants and companies) are grasshoppers on a rope. Buyers of paving businesses are minority shareholders. The company is the largest shareholder and their loss companies are also losing money."

Chen said, as far as the current situation is concerned, the main road in Chengdu is in the most difficult period. "Every month, we spend hundreds of thousands of dollars on our daily operations, all of which are allocated by the head office."

"P", Chen said, "how to attract more a href=" http://www.91se91.com/news/index_s.asp "consumption than /a is also a problem that the company has been considering.

This year, due to the strong attack of the electricity supplier market, Chengdu's one avenue has also been changing its business mode. On the basis of micro-blog's promotion, WeChat has been promoted. "In the early stage, in order to attract people's interest, the pavement on the East Wing Street also began to take rent free to attract businesses to enter."

Chen said, in any case, the company is also actively taking measures to restore the current situation.