Announcement Of China Outdoor Sports Shoes Market 2013

< p > here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian to introduce the 2013 China outdoor sports shoes market sales list.

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< p > recently, the "eighteenth national marketing leading brand information conference" organized by the authoritative agency CIIIC of the National Statistical Bureau (China industry and enterprise information distribution center) announced the leading brand list of China's outdoor sports shoes Market in 2013. The top three brands were picked by CAN TORP (kentupu), Toread (Pathfinder) and Colunmbia (Columbia), and the top two were Chinese brands, of which CAN TORP brand came from Quanzhou.

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< p > it is understood that the original Chinese brand of CAN TORP was "Camel", which was renamed as Ken Tupu last year.

CAN TORP is the same as China's < a href= "http://www.91se91.com/news/index_f.asp" > brand /a /a Toread before entering the top three list. The company adopts multi brand strategy.

CAN TORP belongs to another group of outdoor outdoor brands Sevlae (St. flare), also ranked the top eight, while Toread launched the Amoy brand Arnold and so on.

Expert analysis, in the rapid growth of China's outdoor market, the outdoor sports shoes market has begun to enter the era of Three Kingdoms, forming the pattern of the three brands of international brand, local brand and sports cross-border brand.

According to the report released by CIIIC, the development of outdoor market tends to slow down in the past two years, but for outdoor brands, the threshold for the future will be higher and higher. Although some sports brands and foreign trade enterprises enter the outdoors through cross-border pformation, there will not be a large number of brand influx.

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< p > industry analysts believe that the average growth rate of China's outdoor products market over the past 10 years is over 40%, and the total retail sales from terminal 10 billion to over 20 billion yuan.

With the intensification of market segmentation, climbing shoes, mountaineering boots, hiking shoes, tracing shoes and multifunctional shoes occupy one place in the world.

In the European market with a high penetration rate of outdoor sports, shoes account for 25% of the sales of outdoor retail markets.

In China's outdoor footwear market, mountaineering shoes and hiking shoes are the most powerful and most popular, and multi-functional outdoor shoes are the most widely used.

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< p > CIIIC (China industry enterprise information distribution center) is an authoritative institution specially issued by the State Statistics Bureau to release information and other important information of major industries and enterprises in China.

Based on the authoritative data background of the National Bureau of statistics, the center adopts a scientific statistical analysis method to comprehensively monitor the market changes and pay close attention to the development of enterprises. By providing information release, industry enterprise statistical yearbooks and market analysis reports, it provides strong basis and important reference for scientific decisions of government departments and enterprises.

The report analysis shows that the market share of the top ten brands of clothing is less than 44.78%, while the sales volume of the top 44.78% brands is less than a target= "_blank" href= "http://www.91se91.com/".

The market concentration of sportswear and outdoor sports shoes is more than 70%. Adidas, Nike, Anta and other brands are in the forefront of sales in sports a target= "_blank" href= "http://www.91se91.com/" > dress less than /a. CAN.TROP (formerly camel brand) is the top seller in the outdoor sports shoes market.

In the market of sports shoes, ties, jeans and down garments, more than 60% of consumers choose the top ten brands.

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