Two Major Clothing Stores In Zaozhuang, Shandong, Enter "Embarrassment"
< p > < strong > the new shopping mall is "pain and persists" < /strong > /p >
"P" visited the Tianlong clothing city. The reporters found that besides the shopkeepers gathering in small groups, there were few people in the shopping mall. The left business area of the shopping mall was only a row of merchants, and the remaining rows were empty glass compartments.
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< p > "things are not bad, the environment is also very good, just do not know why to consume less."
A female boss who runs a shoe store in the dress city says that it is normal to not open Zhang for a few days.
Ms. song, who is also a shoe shop in the clothing city, has no profit for a long time. He can only use free shops as warehouses and pfer to the wholesale market in Xinchang to rent the facade business, which will cost more than two thousand yuan a month.
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Less than two years' rent, it is also located in the downtown area where the consumption is concentrated. Why is the new shopping mall running poorly? The reporters interviewed found that the "a" http://www.91se91.com/news/index_c.asp "P" > the clothing store "/a" and many middle-aged people were wearing clothing, so it was difficult for the young people to attract customers of clothing consumption.
"Shopping in the streets is a long way to go. In the past, we went directly to the opposite shopping mall."
An analysis of a shopper in a clothing city said that the more difficult it is to attract customers, the less likely to attract customers.
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"P", the manager of Tianlong dress city, said that since the shopping mall was opened in October 2013, the rate of entry is declining.
"Coupled with the impact of the electricity supplier, the shoppers of women between the age of 16 and 45 are gradually changing their shopping methods, and our new mall has become more laborious.
Moreover, if a new shopping mall really wants to live, it will take three to five years to grow. "
Manager introduced that the shopping center is carrying out internal adjustment, and retreated some merchants who had low opening rate and failed to meet the business standard to reduce the vacant spot on the shop floor for the purpose of frying shops, and then to facilitate the introduction of local brand characteristics.
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< p > < strong > the old shopping mall is also trying a href= "http://www.91se91.com/news/index_c.asp" > pformation < /a > /strong > /p >
< p > "a lot of shopping is not selling, even two days without selling a piece of clothing, business is becoming more and more difficult to do."
In the back street of the wholesale market in Xinchang, the reporters saw two shops that had been closed and closed.
In the interview, many young shoppers also said that because of the relatively high pressure at work and the tight working hours, there were not many opportunities to really relax and go shopping. Moreover, with the higher cost performance of online shopping, the order shopping became the main a href= "http://www.91se91.com/ news/index_c.asp" > consumption mode < /a >.
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< p > reporter has learned that since the opening in August 1996, the wholesale market in Xinchang has also undergone various ups and downs. With the integrity of business format and the formation of commercial brand, shopping malls have become one of the main places of public consumption.
But recently, reporters found that in the past few shops appeared in empty shops, and there were also some cases of vacant pfer of shops.
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< p > "we have always been collecting the rent and utilities of merchants, in order to reduce the pressure of business operators.
But the impact of the electricity supplier on the physical store is also obvious.
When asked about the vacancy situation in the shopping mall, the relevant person in charge of the wholesale market management department of Xinchang told reporters that the cost of the electricity supplier is far lower than that of the physical store, and the tax collection regulations for the electricity supplier are still blank, which will give more profits to the customers.
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< p > "but in the overall development, the electricity supplier is a new development mode of the consumer industry, and threatening, but the entity store will not be replaced by it.
Nowadays, most of the people in the shopping mall are middle-aged and old people. The intuitive way of consumption is more suitable for them, and the entertainment and entertainment function brought by the physical store is also difficult to achieve online shopping.
The staff told reporters that in April 2013, shopping malls had organized an inspection to explore breakthroughs in the development of traditional business models, while shopping malls encouraged businesses to set up online sales platforms, while increasing their own management of innovation and gradually finding new models suitable for industrial development.
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