Shenzhen Shopping Center Staged Summer Marketing Season

< p > with the arrival of the hot weather, the summer marketing activities of businessmen gradually increased.

According to incomplete statistics, in the past week, there have been more than 10 large-scale theme events in the local shopping center. Celebrity endorsements, thematic marketing, special events, high-end gatherings, art salons and other forms of activities have appeared.

Compared with the past, these marketing activities are mostly ready and innovative, and the rhythm of interaction with consumers is quite precise.

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< p > < strong > interactive experience activities become summer < a href= "http://www.91se91.com/news/index_c.asp" > marketing < /a > main theme < /strong > /p >

When a group of mysterious black people appeared at the same time on the escalator, wooden ladder, and gallery, and walked into the venue with neat steps, would you see that the heart beat was accelerated and there was a great sensation of filming on the scene. This is the case of "flash" in the Cocopark star Plaza in Futian last weekend. Many well-trained dancers stepped on the skillful gait, approached the starting device of the stage center, pressed the button inadvertently, and then "flash". At the same time, the annual brand named a href= "http://www.91se91.com/news/ index_c.asp", the marketing activity < /a > coco Star Theater - the city stage was also opened. < p

Niu Lin, director of commercial real estate planning, said, "coco Star Theater" is a series of brand activities that the company has strives to build this year. It hopes to interpret the connotation of fashion and leisure and deepen the brand imprint of "Cocopark" in the minds of consumers.

When it comes to specific content, "coco Star Theatre" will perform arts combined with the current situation of the venue, so that customers can feel the public welfare and convenience of public cultural services.

If you come here, you may experience a passionate carnival, or meet with the Star Wars police. Everyone on the scene will become a member of it.

The purpose of Star Theatre is to build a public cultural space for public participation and instant activities through a series of public interactive experience activities.

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< p > there is also a positive interaction between consumers and consumers. There is also a happy coast O 'PLAZA shopping center. Recently, the controversial SHOPPINGMALL in the industry has changed the attitude of "slow work and fine goods", and the positive attitude has attracted more attention from the outside world.

During the cultural fair, here as a sub venue, the exhibition of "treasures of nature" - "happy coast masters collection Art Exhibition" was held. More than 100 treasures of art and art were closely related to the public, including bronze gilded Shakya Muni Buddha statues, the display and use of royal family in the Ming and Qing Dynasties, Qian Long's Gilded incense burner, Fu Lu Shou Nan wood carving, and paper-based longevity map.

Some visitors believe that these treasures have been popular among the general public for many years, so they are very familiar with them, plus experts' on-site explanations, and feel the scene of life at that time through artifacts culture and behavior recovery. This experience is rather rare.

Moreover, the exhibition is in a wider location in the shopping center atrium, which makes people feel comfortable and without any oppression.

In addition, people familiar with the matter said that O PLAZA has recently been very active in attracting investment, especially in many shops on the ground floor. The company hopes that the mall will be opened as a whole, providing a better place for people to experience consumption.

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< p > < strong > characteristic marketing activities should reflect commercial sincerity < /strong > < /p >.

< p > with the phrase "not mad but not alive", we can not describe the numerous marketing activities in the near future. In today's era of attracting attention, it is possible for you to burn your elaborate plan with fewer topics.

For example, if you walk into the fresh parts of some large supermarkets in the city recently, you may see the poster of real estate tycoon Pan Shiyi smiling. His pan apple, a cross border endorsement, quickly entered the market in Shenzhen.

Some people think that compared with other apples, the price of Pan apple is more expensive, but she is willing to buy it, because she wants to know where it is, and some supermarket managers say that even the fresh market has to be market segmentation. If there is no celebrity endorsement, this seemingly overpackaged basic food simply can not cause the market to react too much. If the product wants to break through, it needs packing, and there must be selling points and topics.

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< p > however, it is precisely because of the enterprising and active changes of many businesses that some conventional marketing strategies of other businesses appear mediocre, and the marginal utility of commercial publicity begins to decrease.

Recently, there are consumers' reflection. Carrefour's "spring imported wine festival" held in Nanshan Pauli Cultural Plaza has nothing to do with the scene of her passing three years ago and taking part in the event. It is a way for businessmen to explain the category and taste of red wine on the stage, and then let consumers try to drink...

Such a routine could not stimulate interest in consumption, including herself, and went straight away after a free glass of red wine.

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< p > there are also white-collar workers working in office buildings near Jin Guanghua square, who told reporters that the marketing activities held recently by the shopping center were mostly "form more than content". For example, they called the "super weekend" elaborately built. They thought there would be a lot of brands for deep sales promotion. But last weekend, they went to the scene only to find that there were only one or two brands on each floor for promotion. She liked a woman named < a href= "http://www.91se91.com/news/index_c.asp" > the famous brand < /a >, with Jin Guanghua's VIP, she could enjoy the new product 10 percent off discount.

She feels that the retail business market is so weak today, many other shopping centers do not need new cards to call 22% off, which requires VIP card to fight 10 percent off, and also called "super weekend" to attract others to spend. There is a feeling of "thunder, heavy rain and little". This kind of paste sales promotion will inevitably cause consumers' antipathy.

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Zhang Jinye, a business veteran in Shenzhen, said: "marketing activities, which have always been valued by businessmen, must be impressive when they get the affirmation of consumers, which is a good marketing." P

But in Shenzhen, some businesses claim to be conservatives and moderates. Other people's business planning and marketing activities have long been upgraded to the 3 edition, and you are still cheating that they are going back to the old style, which is not feasible in the field of innovation and innovation.

Most of the consumers have been pformed into knowledgeable and knowledgeable people, so businessmen should pay more attention to experience and interaction when doing marketing planning.

Of course, the most important thing is that in the marketing activities held by an enterprise, it is necessary to reflect the sincerity of business, do not flicker, do not cheat, and sincerely communicate and share with consumers, bring creativity, new knowledge, stimulation, inspiration and rebate to the consumer group instead of simply selling goods and promoting sales.

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