Can Bermuda Of Shanghai Nanjing Get Out Of The Business Circle?

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Nanjing < /a > the 353 square on the East Road has quietly changed to the new signboard of "Yue Hui". The majority of the shops in the shopping mall are now closed and renovated.

The mall manager revealed yesterday that he wanted to create Yuet Hui into a fashionable boutique business plaza with rich elements and interesting shopping experience.

China's largest store of H&M, the world's leading fashion retailer, is about to open in May 29th.

Business experts believe that no one knows whether the 353 Nanjing east road can successfully get out of the "Bermuda" vicious circle. Perhaps the arrival of H&M's largest store is a good opportunity.

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< p > < strong > most shops are closed now, a href= "http://www.91se91.com/news/index_c.asp" > decoration > /a > /strong > /p >

< p > Miss Yao went to Nanjing East Road with her sisters yesterday. She bought herself a pair of new sandals in the land Plaza, bought several sets of < a href= "http://www.91se91.com/news/index_c.asp" > summer dress < /a > in the Hongyi square for her husband and children, but got nothing in the 353 Canton market. "One door found many shops were turned off, and even the name of the shopping mall was changed, becoming Yuet Hui."

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< p > reporter saw yesterday in the 353 shopping mall of Nanjing East Road. Most of the shops in the shopping mall were closed and decorated.

A security guard on the first floor atrium told reporters that since the middle of last year, shops have been closed and renovated, but the brand of Yuet Hui just hung up last week.

The vast majority of shops have been closed from 3 to 7.

The 4 floor of the EBT digital store is being redecorated at the door, and the Shanghai Bookmall on the 5 floor has closed its doors. The 6 floor Shen Dali and Kenny Rogers restaurants are also decorating.

At the corner of the 2 floor, there are several small clothing shops still in operation. A staff member said that their shops would not change, but several shops on the floor had begun to close and renovated last year.

Several glasses shops and watch shops are still operating normally on the 1 floor of the shopping mall. A saleswoman said they were not sure whether their store would change, just heard that the shopping mall was making a big adjustment.

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< p > < strong > the new shopping mall takes the boutique fashion line < /strong > /p >

< p > reporter contacted yesterday Yip Hui Plaza leasing director, Miss Ye. According to his introduction, Yuet Hui Plaza, No. 353, Nanjing East Road, is the first one in Shanghai. Actually, Yuet Hui has opened 9 other cities in mainland China.

The management hopes to build Shanghai Yuet Hui Plaza into a high-quality commercial plaza with rich elements and interesting shopping experience.

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Less than P, it is worth mentioning that the H&M, the internationally renowned fashion retailer, is about to open its largest store in mainland China in May 29th this year.

At that time, its storefront will involve 4 floors on the 1-4 floor of the shopping mall, with a total area of 3500 square meters.

The total rental area is 25 thousand square meters, which shows that H&M accounts for a large part of the business area of the mall.

The introduction of H&M is very important. The shopping mall also hopes to take this brand to bring the whole Plaza into a fashion sense.

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< p > the reformed Yuehui square hopes to take into account the needs of different levels of consumers. For example, the 672 level will launch 15 different types of restaurants.

The 452 level is leisure and entertainment supporting positioning, which will include beauty salons, bookstores, sports, children, digital and so on.

The 1-3 level is mainly clothing, watches and so on.

The official opening of the new mall is scheduled for the end of this year and early next year.

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< p > < strong > "Bermuda" was formerly the office building < /strong > /p >

< p > Nanjing East Road No. 353 has been dubbed "commercial Bermuda". In the past 19 years, this has been the sixth big change.

Why is the pedestrian street outside the shop busy, and it is adjacent to the "subway gate", but there are few customers in the shop. Why is the popularity of Hongyi Plaza in the Plaza, but the East China Sea business has been defeated repeatedly? Can the number of Nanjing East Road 353 get out of the shadow of Bermuda? Qi Xiaozhai, chief research fellow of the Shanghai Business Development Research Center, believes that it must have been unsatisfactory before it changes.

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< p > "the difficulty is quite big."

Qi Xiaozhai said that the building was the earliest office building, and it was a historic protected building. So it was also subject to many restrictions and many places could not move.

It was originally designed according to the office building, and then used as a shopping mall. Many places were definitely not matched, but they could not move, so they were caught in a dilemma.

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< p > East Nanjing Road Commercial Pedestrian Street also has its own characteristics: the one hundred of its western section, the Shimao, the new world and the east commercial area are very lively.

If the pedestrian street can extend to the Bund, the business flow will probably be much better.

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< p > < strong > the East China Sea business has changed five degrees in the past 19 years, < /strong > /p >

< p > > September 1995, -1999 December, the East China Sea business is /p.

In December 1999 P, August, the East China Merchants changed to friendship Europe mall, < /p > -2001.

< p > > September 2001 -2002 March friendship Europe mall changed to friendship department store < /p >

< p > October 2002, March, the friendship department store was renamed "day to department store" /p "-2003".

In August 2003, -2005 was renamed the Barsell jewelry center in December of P. In December 2005, Ji Hui took over /p.

< p > October 2008, the 353 square appeared "/p".

< p > Yuet Hui square is scheduled to open at the end of 2014 and begin in early 2015, < /p >.

< p > < strong > new opportunity appears < /strong > < /p >.

< p > < strong > the eastern section of high-end business circle is coming out H&M the largest shop in mainland China is stationed < /strong > /p >

< p > the diagonal opposite side of No. 353 East Nanjing road is the 163 land mass under construction in the new world. If the 60 thousand square meter high quality shopping center is built and opened, it will probably echo with it, and form a small business circle with the surrounding land Plaza, Hongyi and other shopping malls, so as to further enhance the overall business atmosphere of this area.

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< p > Qi Xiaozhai believes that H&M's largest store in China is stationed in Yuet Hui, which may be a good opportunity.

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The general store of < p > H&M has many homes in Shanghai. Although the first store opened in Huaihailu Road in the same year, it had caused a long queue and limited flow. However, the more and more stores opened, the passenger flow diverted.

If it's the biggest store, then it's not just the enlargement of the area, but also the enlargement of its variety and display. It is very likely that all the latest models will be presented, including the culture, experience and service in the shop. It may also be the best. Such a "fast fashion" fashion brand's largest store is likely to bring new elements to this new shopping mall.

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