Shanghai World Trade Mall Highlights Asia Fabric Industry Leading

　 build Spin New landmark for fashion industry

Shanghai, May 2014, 20 / newsletter / - at the opening of the 2014 Shanghai international textile fabrics Exhibition (STAFABRIC), which is about to open on May 22nd -24, as the sponsor of Shanghai World Trade mall, the exhibition concept of opening the "New Silk Road" and shaping the "source of Asian fashion" has been echoed by the three textile industry of China, Japan and Korea.

In recent years, with the rapid upgrading of Shanghai's position as the center of Asian fashion, more and more textile and fashion resources at home and abroad have gathered in Shanghai and Shanghai has become a key strategic move to expand the Chinese market and enhance the international discourse power. From Intertextile, CHIC and other famous exhibitions will be moved to Shanghai, which can be seen, coupled with fabrics in Europe, America, Japan and South Korea. clothing , shoes Industry and other fashion shows have also accelerated to enter Shanghai. Shanghai has developed into an irreplaceable mainstream and strategic ground for textile and fashion industries at home and abroad.

As the sole form of Shanghai, the world trade mall is the largest textile and clothing exhibition and Trade Center in Asia. With the strong support of the municipal government, it has become a government, industry organization, enterprise and other excellent textile and fashion industries at home and abroad with the unique positioning and professional services of its high-quality International Exhibition and trading center and Shanghai international fashion design service center. Designer The first choice of strategic promotion platform for Shanghai is brand and buyer.

Entering the 2014, how to better promote the fusion and development of China, Japan and South Korea's Asian fabric industry and enhance China's fashion design innovation and competitive advantage is the foundation of Shanghai's World Trade mall, which has been built successfully for many years, based on the China Japan Korea fabric annual exhibition and Trade Center.

10 years to build Asia, China and Japan Fashion Center

In 2005, the Korean government invested in the "South Korean fabric experience center", which was hosted by the Daegu Textile Center (KTC), and landed at Shanghai World Trade mall. After the successful establishment of the "Japanese fabric experience center" and "China fabric experience center", the successful experience of the "Korean fabric experience center" was introduced. The fabric companies represented the high-end fashion quality of Japan. Now it has been extended to the five floor, becoming the unique Japanese textile fabric and garment cluster plate of Shanghai, and has attracted three famous Japanese fabric companies such as Vail and small tattoo workshop to enter. The "China fabric experience center" was founded on the six or seven floor of the world trade mall with the prestige of the middle and high end "surface accessories exchang exhibition and Trade Center". Every year, it recommends some excellent fabric enterprises with certain research and development strength to display and promote.

According to Mr. Kim Chang Chung, KTC representative of Shanghai, "at the time, we chose to enter the fabric exhibition center on the 7 floor of the world trade center, because it is the only international year-round Exhibition Center in Shanghai and East China. The service concept of the world trade mall is very professional. We can experience the improvement and optimization of the world trade mall in various aspects such as exhibition environment, professional activities, and building the industrial chain. Over the past ten years, we have made great progress and great changes, and helped Korea's fabric enterprises join KTC to achieve a transaction volume of about US $600 thousand in 2013.

"In addition to the world trade mall exhibition platform, the annual spring and autumn two quarter" Shanghai textile and clothing exhibition (STA) "has gathered a number of Chinese high-end clothing brand buyers to come and purchase. This is also the main channel for us to help Korean fabric enterprises expand the Chinese market. Jin said that this year, 16 fabric companies will continue to take part in the 2014 STA FABRIC in the form of Daegu Pavilion. Jin Zong believes that "China's domestic market is a market that no country or industry can ignore in the world. As a close neighbor of China, both Japanese and Korean fabric enterprises are actively flocking to Shanghai. The WTO can provide such a platform for trade interaction and exchange learning between the three party enterprises in China, Japan and South Korea, which is very necessary for improving the overall quality and competitiveness of the Asian fabric industry."

Mr. Jiang Tao, assistant general manager of Mulberry Village, a Japanese fabric enterprise located on the 5 floor of the world trade mall in Shanghai, said that sanshang village entered the 5 floor of the world trade mall in January 2007. The reasons for its entry are mainly based on three points:

First, the industrial platform of the world trade center has a high reputation in Japanese enterprises.

Two, the combination of product display and office is also very popular with Japanese companies.

Three, the 5 floor of the world trade mall is the Japan Textile and garment exhibition center, which has gathered many excellent Japanese companies.

Jiang Tao said that the biggest gain in the 9 years of WTO entry is to accurately develop the target customer group. Whether through the exhibition room or participating in the World Trade Fair Exhibition, it has reached long-term cooperation with many Chinese garment enterprises with great purchasing power. Jiang held that the Shanghai textile and clothing exhibition (STA) exhibition, held in the two quarter of the world trade mall, played a very effective role in developing new customers and promoting publicity. "We have participated in the exhibition for 3 consecutive years and will continue exhibiting this year."

From 2005 to 2014, the textile and fabric industry of China, Japan and South Korea continued to deepen cooperation and interactive development in the exhibition and trade environment characterized by Asia in the world trade center, and then promoted the release and promotion of three countries' fashion trends, fashion brands and lifestyles on the world trade mall platform. As Shanghai leaps to the top Asian Fashion City, complying with the trend of blowout of China's fashion industry, the strategic conception of opening up the new silk road by the world trade mart will shape the leading platform for the integration and development of the two major industries in Asia, textile and fashion, which are dominated by China, Japan and South Korea.

Asia's textile and fashion exchange platform with constant exhibition and short Exhibition

In the world trade mall building, from three to eleven floors, there are more than 2000 excellent textile enterprises, clothing companies, fashion brands and famous designer studios at different times. These resources, which cover the textile and garment industry chain, contain abundant business opportunities and creative information. It is an effective resource supplement and business extension for the Shanghai textile and clothing exhibition (STA) held in the two quarter of the world trade mall, which further deepens the professional degree of Shanghai textile and fashion exhibition. At the same time, the frequent Exhibition + short exhibition mode in the STA spring and autumn two season shows the gathering effect of professional buyers. It also creates an opportunity for frequent exhibition tenants to interact with and promote new and old customers in the two quarter every year.

It is precisely because of such a scarce industrial platform, let South Korean knitting industry organization Gyeonggi Do (province) textile center GTC Shanghai representative office on the world trade mall 9 floor textile fabric industry cluster plate. GTC representative of Shanghai, Mr Liu said, "the purpose of GTC is to promote the Gyeonggi Do (province) knitting industry by the government to the global market." we have set up three representative offices overseas, the first and second in the US Losangeles and New York, the third representative offices were set up in Shanghai World Trade Center in May 2013. The most important reason for choosing World Trade mall is its high quality fashion industry positioning and frequent Exhibition + short exhibition platform mode. Liu Zheng said that the world trade mall has a certain reputation in the Korean textile and garment enterprises. The entry has attracted 50-60 Gyeonggi Do knitting enterprises to join the GTC Shanghai exhibition hall. "We will participate in the first 2014 STA FABRIC fabric exhibition this year to experience the unique service mode of the world trade mall exhibition and short exhibition."

With the development of the world trade mall, the business tenants of the world trade mall, such as Japan's three valville, Xiaowen trade, South Korea KTC, China Dali silk, Xiang Xing group and gage textile, are all the beneficiaries and supporters of this model. As the head of the three Weill group of Japan said, this service mode can effectively invite professional buyers from the 1 floor booth to see more fabrics in the annual exhibition hall of the world trade mall. The tens of thousands of products displayed in the exhibition hall will make up for the limitation of the exhibits on the booth and help improve the transaction efficiency between the professional audience and the exhibitors. Gage textile chief believes that regular exhibition + short exhibition is a rare opportunity to focus on business opportunities, such as procurement, design innovation and strategic cooperation at home and abroad. It is a platform for business tenants to effectively display, promote and make friends with all corners of the globe.

Today, the world trade mall is building a new landmark of Asian textile and fashion industry. Today, the service mode of regular exhibition and short exhibition is endowed with the platform to create an irreplaceable Asian textile and fashion integration and development platform.

Cluster and development force to build the right to speak in the Asian fabric Market

At the world trade center textile fabric exhibition center, at the STA FABRIC fabric exhibition, outstanding business tenants and exhibition groups from Keqiao, Ningbo, Hangzhou, Shishi, Guangdong and other textile fabric industrial clusters have become unique and beautiful scenery on the world trade mall industrial platform.

According to Miss Li, senior manager of the world trade mall, the famous companies in Asia's largest Intertextile China international textile fabrics and Accessories Expo have basically entered the world trade mall. Why can the world trade mall enable the leading enterprises in the domestic industrial clusters to enter? Why does the STA FABRIC fabric exhibition always attract local industry groups to participate in the exhibition?

In addition to the positioning of the international textile and apparel exhibition and trade platform of the world trade fair and the short exhibition, the world trade mall has successfully transformed and guided the transformation of enterprises in each critical stage in the 10 years of the development of China's textile and garment industry. It has taken the opportunity to seize the opportunity and serve as a barometer and weathervane for the industry. This is an important factor for the world trade mall to attract enterprises in the industrial cluster.

In 2004, the implementation of the "going out" strategy successfully promoted the entry of the domestic textile and garment industry into the global purchasing and supply chain. In 2009, the strategy of "import and export" was introduced to transform the world trade mall from the export textile and clothing exhibition center to a year-round Exhibition Center for the domestic market, and to guide the tenants to successfully transform and develop the domestic market. In 2012, it transformed the landmark of textile and fashion industry again, integrated the fashionable and innovative resources at home and abroad, gathered the world trade mall, and promoted the tenants to rapidly enhance their innovative power and the right to speak in the Asian Fashion context.

The aspirations group and Zhixing textile industry from Jiangsu and Guangdong industrial clusters are two representative enterprises in the industrial cluster of the World Trade Center for many years. The two companies are responsible for the same feeling: "the WTO is not only a professional docking service for the market development in East China, but also at home and abroad. In terms of image promotion, design innovation and transformation development, the professional platform of the world trade mall has brought us a high starting point, international foresight and cutting-edge information. The world trade center is an unique and irreplaceable industrial platform in Shanghai."

Ms. Shou Lumin, deputy director of the Construction Management Committee of Keqiao STA China Textile and light industry exhibition group, is represented by several FABRIC delegates. Based on the understanding of the world trade mall, the purpose of our group's participation is to promote the high quality enterprises in the textile city by actively relying on the professional platform of high-end positioning in the exhibition, and actively expand the market. At the same time, we will further enhance the popularity and reputation of Keqiao textile City by the international vision and influence of the exhibition. Shou Lumin believes that the textile and textile industry cluster is a manufacturing and supply resource gathering platform. The Shanghai World Trade mall is a platform for developing and popularizing resources. The combination of the two will not only seamlessly link up the high-quality supplier resources of the industrial cluster with the buyers and sellers at home and abroad of the world Trade Center, but also bring into play the window effect and innovation resources integration ability of the world trade mall, and play a good role in promoting and upgrading the excellent enterprises in the cluster.

Cluster and development power is an important measure to improve and strengthen the guiding position of the world trade mall in the Asian fabric market after the establishment of China Japan Korea industrial integration development platform and the unique service mode of Chang Chang + short exhibition. At the 2014 STA FABRIC fabric exhibition to be held in May 22nd, the world trade mall signed a strategic cooperation agreement with Shishi, which will officially launch the WTO to join hands with the domestic industrial cluster. The two sides will jointly enhance China's manufacturing competitiveness and speak right in the Asian fabric market, and expand the strategic intentions of the market at home and abroad with a stronger industrial platform and industrial strength.

In 2014, Shanghai established a leading position in the Asian fashion stage. This is an important step towards China's economic and cultural progress towards the world. Shanghai World Trade mall is ushering in a milestone in the historical development opportunities. With the 2014 STA FABRIC fabric exhibition, Shanghai World Trade mall opens the new Silk Road in the East, aiming at further deepening the platform for the integration and development of China, Japan and Korea, and building a new landmark to promote the rapid development of the textile and fashion industry in Asia.