Shishi Pioneered The Market Of Ready To Wear Buyers To Build China's Clothing Design Silicon Valley

China's garment industry is changing from manufacturing to R & D, design, manufacturing and market breakout, especially in Shishi brand, which is undergoing transformation and upgrading. Its core competitiveness is firmly locked in R & D design and brand operation. As an important textile and garment industry base in China, Shishi rebounded the pipa in the two upgrade of the industry, starting from the buyer's system of the important channel of product design and development, and jointly creating a channel and platform for buyers, designers and garment enterprises to communicate.

Recently, the 2014 China (Shishi) textile and garment buyer's press conference held in Beijing, Zhang Guisen, member of the Standing Committee of Shishi Municipal Committee and propaganda minister, revealed that the 2014 China (Shishi) textile and garment buyer's remittance will be held on May 28th ~30 in Shishi, Fujian. 2014 China's (Shishi) textile and apparel buyer's scheme has launched independent fashion designers, design studios, garment display, famous clothing and garment manufacturers and display and exchange of European fashion brands, and released the industrial trend. It has actively guided garment manufacturing enterprises to upgrade from OEM to ODM, and enhance the market competitiveness of garment manufacturers' R & D products, so as to win the win-win situation among buyers, designers and exhibitors, and open up the whole industrial chain of product development, procurement, production and sales in China's apparel industry.

At that time, more than 1000 domestic brand buyers will come to see and find business opportunities. More than 100 domestic designers and ODM processing plants will be exhibiting independently, and more than 100 international buyers will enter the field to discuss business. Many spectators of clothing brands, purchasers, foreign trade companies and industrial clusters will come to visit and exchange.

　　 Huge sample market provides fertile soil for creative design

The concept of "buyer's remittance" was first proposed by Shishi. In fact, it is not surprising that as a famous clothing city, Shishi has been promoting the development strategy of "Oriental Milan", and has many names, such as the famous Chinese leisure clothing city, the ten demonstration clusters of China's garment industry, the famous commercial city of China's casual fabrics, the transnational purchasing base of Chinese clothing, the publishing base of China's textile fashion trend, the industrial base of China's garment accessories industry, etc. Echoing the production of textile and clothing, Shishi has more than 3000 professional headquarters and more than 10 thousand business shops nationwide, which has more than 10 thousand new fabrics on sale and sold worldwide, with over 50 thousand employees, annual sales of 5 billion meters, and annual turnover of more than 30 billion yuan, which is one of the main fabric markets in the country. There are nearly 5000 garment enterprises in Shishi, with an annual industrial output value of over 60 billion yuan. There are a large number of well-known brands nationwide, such as Wirancis, CABBEEN, riches, bird, star, star, wolf and so on. The upstream textile industry plays an important supporting role in the sustainable development of the downstream garment industry. Every year, clothing companies invest a lot of money in product development, among which the sample purchase for brand style is an important way of product integration and development.

According to the conservative authority of textile and apparel industry, it is estimated that there are at least 3 enterprises in Fujian and Quanzhou, which are distributed in the whole big Fujian and even in the whole city. There are 50 pieces of clothing samples per garment enterprise in each quarter. There are 6 million pieces of clothing purchase and purchase demand in 4 quarters a year, which is a huge sample market. The market of sample purchasing with such capacity provides fertile soil for designers' creative design, and the stage for designers to display their talents is broader. Shishi took the original clothing companies everywhere to look for design clothes and designers to go everywhere to look for the inefficient old mode of the manufacturers to sell the samples. It turned the designers into the doorway, and made the national and even international fashion designer's business base and design workroom location, providing a convenient and efficient market platform for the enterprises and designers to sell and buy sample clothes. Then, Fujian clothing and clothing enterprises all over the country can directly purchase the sample clothes they need.

　　 The buyer's mode will affect the industrial transformation of Shishi.

China's garment industry is undergoing a process of transformation from manufacturing to market. The core of transformation is to profit from circulation. Buyers are the management role of goods from circulation links. The buyer's mode can make the brand go out of the situation of pure manufacturing and achieve high value-added growth.

The pattern of manufacturing under shortage economy is determined by production and circulation. The supply chain of manufacturing industry is characterized by the production of products from factories and circulation to commercial retail terminals in the supply chain structure. All the interests of the sales link are subordinated to the premise of the factory operation and are subordinated to the business objectives of maximizing production capacity.

The commercial pattern under the market economy is that consumption decides production through circulation. The future trend of garment industry is terminal service, customer first and market first. The core of the business structure lies in terminal sales, with a good service, high value added products, comfortable shopping environment, through selling to beautify people's life, and make profits from it. In the supply chain relationship of the business mode, the buyer rationed the goods according to the demand of the market, and effectively integrated the supplier resources. It is the premise to "sell products" and make the manufacturing process subordinate to the interests of the market. Circulation will play an increasingly important role in the supply chain. Buyer Mode The market oriented vertical integration capability will show more and more advantages.

After decades of imitation and copying, China's garment industry has gradually discovered the power of creative design. Only by relying on creativity can we promote the continuous innovation of clothing and brand products and market models, and push enterprises to surpass themselves.

Shishi scale textile and garment industry has an annual industrial output value of over 60 billion yuan, and the upstream textile industry plays an important supporting role in the sustainable development of the downstream garment industry. Nearly 3 garment enterprises invest a large amount of R & D funds each year in product development. In the face of the global massive product development information in the Internet era, the product development system has also undergone fundamental changes. Among them, sample clothing purchasing for brand style is an important way to integrate product development. For this reason, the Shishi brand will produce about 6 million sample purchase needs annually.

2014 China (Shishi) textile and garment buyer sinks through the introduction of design studio clothing display, the national well-known clothing and garment OEM manufacturing paradigm, the European popular brand, will drive the apparel industry product research and development to improve and enhance. During the period of textile and apparel buyer's purchase, the fashion trend of the industry was released through the form of ready to wear press conference. At the same time, clothing manufacturers were actively promoted from OEM to ODM, and the market competitiveness of R & D products of garment manufacturing enterprises was enhanced.