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Silk Stocking Manufacturers' Minds

2014/5/14 8:41:00 63

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the sales of silk stockings have already come to a small climax as the temperature gets warmer in April.

< a href= "http://www.91se91.com" > stockings < /a > is an essential commodity for female consumers in summer. In order to cater to the customers' consumption psychology, manufacturers and distributors of silk stockings have struggled to get the stockings products to the customers' hearts.

Reporters randomly interviewed some production enterprises, distributors and consumers, and summarized their "mind" in the production, sale and purchase of stockings, and found that in the view of production enterprises, the classification of stockings is mainly based on material quality, and their minds are displayed on the material innovation and technological improvement of stockings. In the view of dealers, stockings are mainly classified according to their styles and colors, and their minds are embodied in the selling styles and practical selling points of stockings. In the eyes of consumers, stockings are as simple as many simple ones, which are mainly classified into conventional socks and fashion socks, but consumers have their own minds on the choice of each category.

production enterprise /strong /p >

heart machine 1 new material, new technology development

in the view of the production enterprises of stockings, materials, production technology and technology are the most valuable places for them.

As most hosiery enterprises can achieve the production of more stockings, they often pay more attention to making breakthroughs in material and technology.

"In fact, for the socks enterprises in Zhuji, there is usually little ability to independently develop new materials."

Xu Qingdong, a stocking producer in Datang Town, Zhuji, Zhejiang, said: "for the larger scale, independent brands and enterprises with certain strength, the development of new materials is undoubtedly the most competitive competitiveness.

But for now, most of the enterprises are fine-tuning the materials, or the use of several materials is new.

In our stockings, core and velvet accounted for about 60%~70%, followed by ice. This word is still relatively new for the market, so there is a lot of production at present.

"it is not without new materials. Those medium-sized enterprises often have independent R & D capability." Wang Huale, director of a yarn enterprise in Zaozhuang, Shandong, said: "enterprises are too small to be able to pay the right talents, and enterprises are too large to provide opportunities for promotion.

However, this kind of enterprise is not willing to be in the limelight, so only their relatively stable customers will know their strength.

As far as stockings production enterprises are concerned, technological breakthroughs are their main competitiveness.

We produce a lot of special fibers and silk such as ice and milk fiber, because after all, there are many raw material producers for mainstream products, and special materials for stockings are not produced by every household.

This special material of stockings accounts for 60% of the total volume of products we produce.

This special raw material production enterprise is often very competitive, so socks enterprises do not necessarily have to develop new materials, as long as they can produce it is good.

Xin 2 design patent

the core competitiveness of hosiery enterprises is also the design aspect. If it is designed by small and medium-sized enterprises, it will often be acquired by large enterprises after the patent application is successful, so as to achieve market application.

"Big enterprises will pay more attention to the re design of patent applications and protection, such as stockings in the crotch reinforcement, some use retraction method, which can make silk stockings without pition lines, some increase the design of cotton crotch, and make consumers more comfortable.

Some have lace design on the waist and abdomen, some have increased the waist belt design. "

Yiwu, Zhejiang Province, a hosiery enterprise official said, "in the industry, any larger scale socks enterprises, which patent in which enterprises hold hands, everyone is also more clear.

Just under the present circumstances, too many copies are being copied, and the enterprises with patent can not attend to one family to find out to stop or sue them, and no enterprise can afford this big project.

If you have these time and resources, you might as well research and develop your products.

However, in the past one or two years, the state has done a lot of protection of intellectual property rights, so many small socks enterprises will make minor changes when they draw lessons from the original patent design.

dealer mind /strong < > /p >

heart machine 1 new style practical point

"in terms of distribution, we will give more prominence to the practicality of products.

For most consumers, the biggest factor that affects the purchase is the utility of the product.

If the sales force of the product design is 3, the power of practical design to product sales is 6.

Guo Dongliang, from Beijing, has many years' experience of acting brand stockings products such as Rand, Dan Jia, Meng Na, and Yi Yi. When he shipped to many retail outlets, Guo Dongliang found that the real products sold in the new products were still the most practical ones.

"For example, a year ago, new products appeared with big grid stockings and toe stockings. At the beginning of the launch, the sales outlets showed that the big grid stockings were selling quickly.

Although there are few people to ask for a pair of toe stockings, it is not necessary for the staff in the shop to buy 7788 with too many promotional tools.

For stockings sales, I feel that stockings of new fashion design elements will sell well at the early stage of the listing, but sales will plummet after that, and eventually maintain very little sales.

But the socks with practical innovative design are not very obvious at the initial stage, but they will continue to show a trend of growth, and even develop into a classic section of the calendar year.

Heart 2 big < a href= "http://www.91se91.com" > distribution < /a > grasp "line" small sales to grasp "face" /p >

Liu Jianguo P has his own berth in the Yiwu international trade city of Yiwu, Zhejiang, mainly with pantyhose, boat socks and ordinary short stockings. In his view, larger agents and distributors tend to concentrate on several stockings products, but not every kind of stockings. "We don't have large brands of stockings on this side, and there are no brands of stockings to sell better. One reason is that stockings without brands are stocking cheap. Another reason is that stockings themselves are expendable products. Consumers themselves do not plan to wear a stocking for several years, so there is no sign of stockings, retailers prefer to sell, consumers prefer to buy."

He said, "like this, selling a few bucks and a bag of stockings in the market is the best way. A slightly larger retailer is buying cars.

The retailers who buy stockings in our international trade city are pferred to several middle dealers, then they sell all kinds of stockings and sell them again.

For small retailers, they should win the price and variety.

It can be understood that large dealers and middlemen do their business according to their stockings and styles. They mainly attack one or several stockings, while small dealers and retailers have to adopt a complete strategy of stockings to occupy the market.

Customer mind > /strong > /p >

heart 1 new style to double /p >

for young consumers, the most important factor in considering price performance is the beauty of fashion rather than quality.

The new fashion socks listed on the market have always been a necessity for fashion people to play games. If you can turn out a pile of socks that you have never seen before in the wholesale market, this is the new style, and it is also fashionable in this kind of people's eyes.

"If there is a new stocking on the market and innovation in flower color or design, then I will see that I will buy a pair," said Miss Wang. "I bought the stockings in the year before, and I bought them for the first time, and bought 3 pairs of different colors.

Later I got the rules of collocation, and I bought all kinds of colors.

But as the dealer reflected, the gradual change of stockings Miss Wang bought it once again, and after that, she did not buy it again. "Because wearing socks is for fashion, and the life of fashion products is not too long.

In my eyes, this kind of socks with special characteristics can be used for matching.

But Miss Gu, who buys silk stockings too often, says that if there is innovation in the style, it will buy a try on first to see if it is practical and not strong enough, then make plans and increase or decrease purchases according to their own circumstances.

heart machine 2 classic one dozen > /strong > /p >

is different from the new a href= "http://www.91se91.com/news/index_f.asp" > socks < /a >, the classic socks are the essential summer goods for women.

"Every year before the weather gets hot, I will clean up my old stockings last year to see which ones can be worn again, and then concentrate on purchasing and replenish my stock."

Miss Ma said, "I will buy 10~20 pairs for the usual stockings of short stockings. In the past few years, I prefer cored wire, and now I buy more ice cream, because it is very comfortable and strong.

But the ice is more expensive, so it's only about 20 pairs of 5~7 ice.

"If I buy the stockings of cored wire, I will buy the kind of 10 yuan, a small bag, of which 3 pairs, or that one dozen yuan a small bundle."

Miss Wang said, "every panty of the conventional pantyhose is prepared for at least two pairs a year. The black and flesh color will prepare 3 pairs.

Generally, they are concentrated in the summer. "