Why Did China Not Have A Successful Shoe Show?

< p > China is now the world's largest producer of "a" target= "_blank" href= "http://www.91se91.com/" and shoes less than /a, and nearly seventy percent of the shoes sold worldwide are produced in China.

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< p > China is also the largest footwear consumer in the world, accounting for twenty percent of the world's footwear sales.

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< p > but if someone tells you that there is no formal shoe exhibition in China, you may not believe it.

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< p > first, we must look at this matter from the perspective of historical evolution.

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Prior to 1987, except for a few state-operated factories, shoes were made in small manual workshops in China. The production volume was very limited, and the sales volume was very small. P

In the late 70s, reform and opening up had just begun, with limited economic conditions, many people did not wear shoes, and the average annual consumption per capita was less than a pair.

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P until 1987, the situation changed greatly. The shoe factories in Taiwan moved to mainland China's Fujian and Guangdong provinces in two provinces, causing the trend, bringing the concept of mass production of shoemaking technology, assembly line operation and automatic tongs to the mainland of China.

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< p > after 25 years of development, the grand occasion mentioned above is that China does not make shoes, most of the world has no shoes.

And because of the rapid growth of the economy in China, the average annual shoe consumption per person has reached almost three pairs per year.

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > shoemaking < /a > industrial development is the epitome of China's economic development.

Because too fast, many aspects can not be comprehensive and orderly development.

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< p > for example, telephone, most of the families did not install the telephone on the desk, skipped directly and bought the mobile phone.

For example, computers, many people do not know what large computers or desktop computers are, jumping directly to pen or even smart phones.

The development of China's computer industry is too fast, and production and consumption are already in the hands of the world. However, it has never successfully developed system operation software, that is to say, software can not catch up with hardware, so Microsoft and Apple's operating system have to be fully adopted.

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< p > similar cases also happen in shoe industry.

Production and manufacturing have already ranked first in the world, but in fashion innovation, they still lag far behind Europe and America, and are still plagiarism all the way.

Marketing is far behind.

In addition to the OEM subcontractors who do not need to consider the technical problems of marketing, most footwear brands and chain stores rely on old marketing techniques such as stalls, ordering and so on.

Not to mention, what kind of shoe exhibition is, almost no one in the industry understands.

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< p > < strong > the list of the world's six major shoe exhibitions 2013-12-25 < /strong > /p >

< p > the name of the host city, the frequency of the country will be held monthly, and the exhibitors' < /p >.

< p > GDS GDS, Germany two times a year, /9 month 116100000129050000 "/p".

< p > WSA (MAGIC) Las Vegas Garth two times a year in February /8 month 75190000180042000 < /p >

< p > MICAM Milan Italy two times a year, March /9 month 7170041159542835 < /p >

< p > SAPICA Lyons Mexico two times a year, March /8 month 684500085034000 < /p >

< p > GARDA, Italy, two times a year, January /6 month 8032072121110711 < /p >

< p > FFANY New York United States has four times a year 2/6/8/12 month 124 scattered, not 800 unknown, < /p >

< p > in fact, the industry exhibition is not something new. Different exhibitions in all walks of life are also held throughout the country. Only shoes industry is very special. Until now, there is no exhibition that is really called "shoe show". At the very least, it is similar to shoe show, but it is not a target= _blank href= http://www.91se91.com/, shoe machine /a and shoe material exhibition.

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< p > many professional exhibitors have tried to run shoes exhibitions, but all failed.

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< p > the reasons can be roughly generalized to the following two major factors: < /p >

< p > 1. positioning error - shoes are a fashion product, so shoe exhibition must be held at the market end, not at the origin end.

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< p > the American market has the Ffany shoes exhibition in the East and the Magic shoes exhibition in the West. It is a shoe exhibition for the American market. In Europe, Germany has GDS exhibition, Italy has Micam exhibition and Garda exhibition, it is a big shoe exhibition for the European market. Mexico has Sapica Exhibition, which is a big shoe exhibition for Latin America.

The main shoe retailers and department stores in the US, Europe and central and South America are buying these shoes. They will never run to China to buy shoes.

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< p > mentioned earlier those exhibitors who used to run shoe exhibitions in China always forget this point and always want to have an export shoe exhibition in China.

There are some shoe exhibitions in the Canton Fair, which are specifically for buyers from small markets in the third world, because their local market is too small to afford a shoe show to arrive in Guangzhou.

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< p > < strong > arm operation outsole injection molding < /strong > < /p >.

< p > 2. error of exhibition. Shoes, like all fashion products, are seasonal products. They are divided into spring, summer, autumn and winter two seasons.

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< p > simpler than the square, women wear summer sandals and winter riding boots. As we all know, that is to say, the new products of every season will be exhibited, produced and listed with rhythm. There are certain time windows. Too early, the weather has not changed, too late, missed the peak season.

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< p > therefore, almost all the world's most important shoe exhibitions are held at the same time interval, that is, 2-3 and 8-9 months each year, two times.

In China, so far, no shoe exhibition has been held in these two periods.

The result is that there are no buyers at the exhibition, and the exhibition without buyers is doomed to be a failed exhibition.

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< p > of course, in fact, every day, shoemaker is in and out, but its peak is always in such a short time.

If the main players will not appear during that time, the shoe exhibition will not be completed.

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< p > I often mention the above situation to my friends in the industry, and I often encounter the following questions: GDS has always been one of the largest shoe exhibitions in the world. How can they not even know these key questions when they come to China to hold shoes exhibition? < /p >

< p > this is indeed unthinkable! < /p >

< p > > judging from common sense, GDS to China, a href= "http://www.91se91.com/news/index_z.asp" > shoes exhibition < /a > is a mistake in itself. The Chinese market is not able to get the Germans. Why are they coming? It may be a misjudgement or an irrational motive.

However, its biggest setback was misguided, believing that shoes exhibition with Chinese characteristics should be held in China, so the exhibition and buyers of the Canton Fair would be fiercely fixed.

Who knows that the current shoe industry, regardless of its style, manufacturing technology and sales mode, is a product of the West. How can it be an exception? < /p >

< p > because shoes are completely westernized products, the inappropriate marketing methods such as documents, orders and so on will gradually decline.

These are eventually replaced by the modern shoe exhibition, which is just around the corner.

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