Clothing Enterprises Need To Pay Attention To The Importance Of Circulation

As clothing is a labor-intensive product, its styles are fast changing, its life cycle is short, its value and capital requirements are high, and small and medium-sized garment enterprises can not afford to develop their own marketing channels through self built channels. Therefore, wholesale market is needed to achieve the separation of production and sales. Only large and medium-sized clothing enterprises with strong financial strength will establish their own circulation system.

Therefore, we should pay more attention to the circulation adjustment of the products of small and medium-sized enterprises.

In the middle of the 80-90 century, due to the low productivity and the shortage of commodities, the distribution channels were single, and production and demand were disconnected.

In the mid and late 90s, China's market economy gradually matured, and the wholesale market became the largest hub of China's garment industry, and played a significant role in circulation.

In the late 90s, the development of agents gradually matured and agents entered the wholesale market.

Up to now, clothing circulation has entered the era of commodity diversification.

The rapid development of franchising, upgrading and upgrading of the wholesale market, the construction of higher and higher grades.

The distribution channels of products are maturing, but there is still a big gap between the developed countries' circulation system. Under the influence of the financial crisis, the textile export industry of China has been seriously attacked by 08 years. The small and medium-sized garment enterprises have gone bankrupt, and the powerful clothing enterprises have also turned to domestic sales. But when the price of raw materials rises, labor costs increase and people clench their pockets, where should enterprises go?

So how to improve the current predicament?

First, we must pay attention to the importance of circulation. Although China's logistics system has yet to be developed, the government has introduced policies to promote the development of circulation enterprises. Premier Wen Jiabao, 24, chaired a State Council executive meeting to study and deploy seven policy measures to invigorate circulation, expand consumption and maintain stable growth of foreign trade.

One of the seven measures mentioned is to promote the development of circulation enterprises and reduce the cost of consumption.

Xiaobian, the world clothing and shoe net, suggests that garment enterprises should actively develop channels in the context of policies supporting circulation enterprises. SMEs can establish industry alliances to jointly optimize circulation costs and promote consumption, thereby avoiding the impact of the financial crisis on the garment industry.