Shandong Shoe Enterprises Are Developing Steadily This Winter.

The footwear industry in Shandong is not prominent in the whole domestic industry, but its strength can not be ignored.

After continuous construction and development, Shandong leather industry has formed a complete system from production, scientific research to personnel training and market development, such as Qingdao's blue village, Weifang's Gaomi, Linyi and other places.

Over the past decade, a large number of domestic excellent enterprises, such as Weihai golden monkey group, Qingdao Hengda Group, double star shoe industry and fend shoes industry have been gradually formed.

A large Korean sports shoes manufacturer represented by Qingdao Shiyuan shoes, Tai Guang shoemaking, three lakes shoemaking and Changxin shoes.

At the same time, Qingdao, Shandong, is the birthplace of China's PU bottom. The rise of a large number of manufacturers such as Qingdao, Kangtai, snooker and new Ronald has stimulated the development of Shandong's bottom industry.

At present, there are nearly 100 manufacturers in the bottom of Pu in Shandong, and the output is expected to reach more than 300000000 pairs.

In addition, Shandong is near South Korea, with thousands of Korean bag enterprises represented by Qingdao, Chengyang, Weihai and Yantai.

Several old brands in Shandong have been developing steadily over the years, just like the character of Shandong people, which has always made people feel calm and steady.

Now, when the whole industry is facing a crisis, the footwear industry in Shandong has developed steadily because of its solid foundation and years of accumulation.

Just like the evaluation of the local media, in this cold winter, sticking to their own "Lu shoes" does not feel too cold.

The "double star" order comes from strong manufacturing force. Even now, double star factories do not stop production because of the financial crisis. On the contrary, because of the sufficient orders, the production bases are full of capacity and full load operation.

The reason why double star is able to generate momentum is mainly due to its strong manufacturing capability, innovative management mechanism and good brand reputation.

Over the years, the company has been the "core factory" of PSS, a big shoe distributor in the United States. During this period, the two stars have established a cooperative relationship with another large shoe dealer in the United States for its OEM production. After some reasons, the other side has interrupted cooperation with the two stars.

However, in eight or nine months of this year, the company took the initiative to find a pair of stars and gave them a large number of orders.

The strong and firm manufacturing capability of the two stars is the main reason to attract these orders.

It can be said that the advantage of manufacturing is their connection with customers.

In addition to quality, the construction of double star in terminal channel is also sparing no effort. They have strengthened the existing market in the western region in recent years, and upgraded many domestic terminal stores to maintain the vitality of the brand.

Over the years, the two stars have continued to promote technological innovation, management innovation and market innovation, and constantly enhance market resilience and risk resistance capabilities, thus firmly maintaining the leading position of domestic large-scale shoemaking enterprises.

Weihai Golden Monkey Group Leather Co., Ltd. was founded in 1975. "Golden monkey" brand leather has won the Golden Bridge Award for many times, and has won the gold medal list of the first batch of "China famous brand products" in September 2007.

The success of golden monkeys is mainly due to their continuous strength accumulation over the years.

In 2003, the golden monkey combined with the well-known design room of Korean EXCELLENCE, set up the provincial technology development center of Shandong Province, and set up the fashion information collection and Research Center in Guangzhou, the capital of leather goods, which greatly enhanced the research and development strength.

From 2001 to 2007, golden monkeys were awarded the first prize of the Chinese leather logo cup design competition.

The company invested 120 million yuan to build a high standard North leather production base, the golden monkey leather industrial park. The supporting facilities and equipment of the park reach the first class in China. Today, there are 8 Taiwan luggage and assembly lines, which can produce about 2800000 kinds of leather products each year.

Golden Monkey Group Chairman Liu Fulin said proudly: "golden monkey can" rise, the key is solid internal strength.

Since last year, the golden monkey has recruited some excellent managerial and trade talents from the industry with high salaries. By continuously improving the production technology, research and development level and production efficiency, the scale and efficiency have been improved synchronously, and the newly developed export sample has more than 400 balances. The product has been in line with the trend of the major countries and regions in Europe, the United States, Japan and South Korea, and has taken into account the main styles of Russia, the Middle East and Australia.

In the 104th China Import and Export Fair, which has just come to a close, golden monkeys are coming home, and orders for leather goods companies are scheduled for next February.

The financial crisis did not reduce the performance of golden monkeys. The statistics of Shandong Leather Industry Association showed that the sales revenue of golden monkey increased by 19% over the same period last year, and its profit increased by 11% over the same period last year.

Moreover, in the face of the severe employment situation, in November 5th, the responsible person of golden monkey group said that 1000 social workers would be rehired in the golden monkey group in a short time to assume the social responsibility of the enterprise.

In 2005, Hengda Group won the "China famous brand" and "China famous trademark" double crown in just 68 days. It created a miracle in the history of brand building in Chinese enterprises and became the highlight of Qingdao brand capital.

The motto of Wang Jiwan, chairman of Hengda Group, is: "do not die in" made in China ", just rise in the" Chinese brand ".

Since the beginning of this year, China's shoe industry has accelerated the process of shuffling and upgrading.

Wang Jiwan pointed out that to meet the impact of the international market on traditional manufacturing industry, we must complete the change from traditional innovation to innovation and system innovation.

In March 16, 2008, Hengda put forward a new idea of development: building a new type of economy from traditional manufacturing to knowledge-based and creative, and building Hengda Hui Valley.

Hengda Hui Valley, which is based on Hengda international digital science and Technology Industrial Park as the carrier, based on the footwear industry, with creative industries and software industries as the core, and service economy as the leading industry alliance, is a modern "Silicon Valley" type "Hui Valley" which guides the development of footwear industry and related industries in Qingdao, the whole country and even the world.

On the basis of sustained and healthy development of enterprises, Hengda is fully implementing capital operation, absorbing domestic and foreign capital, building a new platform for the development of enterprises, and realizing the leaping development of enterprises.

The company will complete all the work of listing in 2008 to ensure the successful listing in 2009.

Wang Jiwan's innovative ideas have been achieved. In August 30th, 20 new products and 11 new technologies and achievements of Hengda Group were passed by national experts at the same time. Among them, 17 reached the "international leading level", 14 reached the leading level in China, and the new products, new technologies, and scientific and technological achievements that participated in the appraisal were listed simultaneously.

In 1933, Mr. Fu Xiu, the founder of Fu De's clothing, set the business philosophy for the company: honesty and credit, and virtue.

Now the "Fu De" brand leather shoes are "Shandong famous brand" products. Shandong famous trademark has been awarded the gold medal of the first light industry expo.

In 2006, Qingdao FD Footwear Co., Ltd. was first identified by the Ministry of Commerce as "China Time-honored Brand". For such an old enterprise, its development showed a steady and solid brand in the past century.

In the spring of 2007, the impact of the US subprime mortgage crisis on finance began to show. When others were shrinking, Fred chairman Yang Maoting insisted on his idea: further expanding the scale of production and taking the road of technology and shoe promotion.

Fu Fu bought 62 acres of land in Chengyang Industrial Park, built 15 thousand square meters of new factory building, expanded production scale, and planned to build "Fu Xin Technology Building", to create North leather shoes design, R & D, shoe material Trade and information exchange center.

FD's scale operation is immediate. Under the grim situation of financial crisis, Fred played a pretty tough battle and won a lot of money.

In August 2007, after the strategic shift of the production base, the economic efficiency increased by two digits in the year and achieved a good start in the first quarter of 2008.

Statistics from the Shandong Leather Industry Association show that this year's sales revenue has increased by 194% compared with the same period last year, and its profit has increased by 82%.

Gao Luguang, Secretary General of Shandong Leather Industry Association, said: because Shandong footwear industry focuses on building its own brand, it is less affected by the financial crisis.

At this year's Canton Fair, Shandong's shoe enterprises have gained a lot.

Gaomi and Lancun shoemaking bases have taken a large number of orders, and from December 1st onwards, the export tax rebates for bags and leather clothing have been raised to 13%, which greatly enhanced the confidence of enterprise development.

Compared with the collapse of shoe enterprises in southern China, shoe enterprises in Shandong have been developing more steadily. Therefore, this winter, it is not too cold to stick to their own "Lu shoes".

Yang Jing: editor in charge