How To Build Brand In Clothing Sales

< p > building brand in < a href= "http://www.91se91.com" > dress < /a > sales is a practical brand building theory summed up by Chi Cheng, bringing many achievements to many customers.

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< p > in the ten years of engaging in brand marketing consultancy, I deeply feel the firm determination of business operators to build brand. But it is also very clear that many business operators actually do not understand the brand, and the way of brand building is not clear, and more importantly, many people engaged in brand related work have made a lot of misleading: for design, brand is brand image design; for advertising, brand is communication, no communication, no brand; marketing, brand is sales, no sales, no brand.

Therefore, a lot of time, business operators enter into the misunderstanding of brand building, wasting a lot of money without saying, and also delays the work of brand building, which seriously leads to the loss and bankruptcy of enterprises.

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< p > brand truth, to build brand, we must understand why we should build brand. What is the purpose of brand building? On this issue, most business operators' understanding is very clear: "building brand is to make enterprises make money."

The answer is no problem. The question is how to make money by way of business.

We know that if an enterprise wants to make money, it must sell the products or services it provides to its customers.

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< p > in other words, it is to exchange products or services with customers' money. If there is no exchange between them, enterprises will not be able to get profits, so they will not be able to develop or even go bankrupt.

However, without exchanging products or services with an enterprise, it may be exchanged with other enterprises' products or services, or through other ways to satisfy their needs.

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< p > on the other hand, we also know that a product, for example, a pair of shoes, in the market, actually appears in front of the customers in two values. One is the value of the physical product, that is, what we see as the composition of the shoes and how much it feels.

The other is the invisible product, the logo on the shoe and all the impressions of the brand that we recall in mind after we see this sign, and the value that this brand impression gives.

For example, if a pair of shoes has no brand awareness, the market price is 200 yuan, but as a customer, you think the shoes are not worth so much money, because the leather of your shoes doesn't feel very good.

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< p > however, if the same pair of shoes, if there is a red dragonfly logo above, the market price is 500 yuan, you will feel good value, will buy.

Such a thing happens every day in the market.

The same shoes, different prices, the difference is part of the brand premium.

That is to say, even if it is 300 yuan, you are still willing to buy shoes with brand awareness.

Then, what is brand? It is a sign and a good impression when customers purchase, helping customers make purchase decisions.

When customers choose your brand, they naturally bring value and profits to the enterprise.

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< p >, therefore, the question that business operators must consider is whether the products or services of our company can bring any value and benefits to customers. Only by thinking about the interests of customers can customers bring benefits to enterprises.

Therefore, the most important part of brand management is to place brand positioning on customer value and customer interest.

The other side of buying the truth is that every buyer faces many choices.

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< p > customers complain when they have no choice, but when they choose more, they start to have a headache. Many people complain that they choose too much so that they don't know what to choose.

Therefore, a business operator must give clear information, "what kind of value and interests can my brand provide to customers compared with their competitors", so that customers can clearly see their own values and interests, and feel different from their competitors, so that they can help customers make their purchase decisions.

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< p > you can help customers make purchase decisions, customers will tend to your brand.

Brand value "I also know that brands are useful, but what is the use of brands? I don't know."

I heard more than once about business operators.

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Although P understands that brands are useful, they really can't see the value and role of brands.

It is no wonder that they have some ups and downs on the road of "a href=" http://www.91se91.com/news/index_f.asp "brand" /a.

What is the value of a brand? "Although individuals and companies are facing more and more choices, they seem to have fewer choices.

The value of a strong brand is unlimited. It can simplify customer decisions, reduce risks and create expectations.

Kevin Ryan Keller, a world-famous strategic brand expert, broke the line.

Brands can get more opportunities to be bought.

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< p > today, the pace of life is getting faster and faster. People's time cost is showing a rising trend. More and more people feel that they even don't have the time to buy. Therefore, the brand's products and services, especially the products and services of strong brands, can give customers an unusually clear cognition. They know what products the brand represents, what quality they represent, what services they represent, and customers know what they should choose.

From this point of view, the rapid development of Internet e-commerce, and even the Alibaba has almost surpassed WAL-MART's sales, illustrates this point.

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< p > you should know that many sales of online a href= "http://www.91se91.com/news/index_s.asp" > mall < /a > are actually purchased by name. There is no strong influence of brands. How can customers be named to buy them? < /p >