Wenzhou Shoes And Clothing Brand Enterprises Attach Importance To Talents And Improve Training Quality

< p > now, you walk into the local a target= "_blank" href= "http://www.91se91.com/" > dress < /a > brand "Joe ton" is located at the four star store of Longwan airport. The clerk may show you around the product exhibition area, and understand in a very relaxed atmosphere what you need to buy a target= "_blank" href= "target=".

Then, you sit in the elegant sofa on the fitting room of the shop, enjoy a cup of fragrant green tea served by the clerk, wait for the clerk to match the clothes you need carefully, let you try it on one by one, and finally choose the clothes you want.

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< p > this kind of store service mode that focuses on customer experience is rising in the high-end a target= "_blank" href= "http://www.91se91.com/" shoes in Wenzhou.

In fact, this is also adapting to the change of consumption trend.

The industry believes that, next, the domestic shoe and clothing industry marketing mode will be changed from "product" and "experience" to drive, which means that enterprises should increase investment in terminal product services and consumer experience, including human input.

Against this background, Wenzhou shoes and clothing brand enterprises are busy training staff, reserving talents, and welcome the coming era of marketing service upgrading.

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< p > recently, the training of the first stage "wardrobe consultant" of the wedding bird was held at Wen.

Han Jiujiu invited the famous image management expert, Han Jiujiu, to conduct theoretical guidance and practical demonstration for 20 image consultants from the national terminal.

Experts instruct students to make personal color diagnosis on the depth, coldness and warmth of the color; to diagnose the static and dynamic shape of the shape, and to make the trainees master how to make the customers find their own clothes suitable for different occasions, and instruct the students to make the above information into the VIP image Handbook, so that the customers can clearly position their self image and wear their unique style.

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Less than P, the new retail channel, "Phoenix Shang Shang" integrated store, has provided professional dress consultancy services.

This year, the wedding bird launched the "wardrobe consultant" image project to carry out professional training for the national terminal.

In the service of the four star stores, the dress matching provided by the shop assistants is actually the "dress consultant" service.

Jordan, director of dress and dress direct marketing, said in an interview: "this year, Jordan will conduct a dress Consultant Course and do a good job in customer classification training to promote dress consultancy services in the direct store". Lin Wu,

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This year, P has launched the "whole product category private custom business" in the terminal store to cater to the personalized high-end consumer demand nowadays.

Since last year, good luck bird has carried out "volume training" in the business sector, aiming to reserve skilled talents for the promotion of this business.

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< p > in addition to the demand for service training in terminal stores, there is a talent called "MD" (commodity planning) at the "product" level, which is particularly scarce in the shoe and clothing enterprises at the recent stage.

An experienced "MD" talent will earn an annual salary of 300 thousand yuan to 500 thousand yuan.

Commodity planning means that through internal analysis of product sales, combined with market research and trend analysis, comprehensive planning, product development, product selection and combination, goods procurement, production and processing, marketing promotion and commodity process control plan will be worked out, which will run through the whole supply chain to reduce costs, increase profits, raise production and marketing, control inventory as the core, and ensure systematic planning for the realization of business and strategic objectives.

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< p > over the past few years, the overcapacity of shoes and garments has been depressed, and the market demand has been depressed. High inventory has allowed enterprises to keep their profits in their own warehouses and depreciate day by day.

The shoe and clothing brand enterprises are trying their best to introduce the latest product planning "Kung Fu", which aims to produce marketable products and avoid inventory.

Since last year, the "MD" training has been the focus of the enterprise.

To this end, enterprises have also launched a "support and cooperation with the establishment of MD as the core of the commodity management system" PK tournament skills competition, encourage staff to enhance learning motivation, and implement the strategic layout of enterprises.

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"P" Wenzhou shoes and clothing famous brand enterprises development and expansion, depends on the quality of the product excellence, the other is direct, join and other channels of replication and expansion.

Whether direct or franchised, retail talents are human resources that businesses must grow and reserve.

Over the past decade, AOKANG University, bird business school, red dragonfly business school, and three point water business school have been set up, focusing on the training of retail talents for terminal stores.

Many industry insiders say that store owners are important factors that restrict the growth of a brand channel.

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< p > reporter learned from Semir group that in 2014, Barbara sales system planned to have hundreds of training, and will focus on the overall retail target in 2014 and build diversified and suitable training for customers according to the actual needs of customers.

In 2013, the national retail support department of the balbala sales system launched 103 training sessions, including 12 special training camps, 77 quarterly retail training, 5 customer development training, 1 sales system expansion training, 2 training for customer retail special topics, 6 training for internal subjects, and over 100 of the original plan.

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Jordan, director of clothing and direct operations of P, said that in recent years, Jordan has focused on the regional market of southern Zhejiang in its direct business, that is, to store more retail talents and prepare for further expansion of Direct stores.

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< p > in the years of staff training practice, Wenzhou shoes and clothing enterprises have accumulated certain training experience and training faculty strength.

For example, the Red Dragonfly business school has established a multi-layered, modular and three-dimensional education and training system through integrating internal and external resources, establishing long-term partnership with well-known universities, consulting companies and government educational institutions throughout the country.

At the same time, Wenzhou enterprises also focus on the selection of "trainers" within the company, so as to achieve the accumulation and promotion of excellent skills and knowledge.

Red Dragonfly business school has selected 6 senior front-line staff as the first batch of excellent internal lecturers.

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< p > Red Dragonfly human resources director has said: "enterprise trainers understand enterprise culture, familiar with the details of company production management, can pform their knowledge and skills into standardized courses through professional skills, impart to other employees, training content is closer to the reality of enterprises, and also helps to form a learning organization atmosphere within the company."

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< p > in addition, some enterprises have begun to introduce the general plan of human resources to improve their skills training and promotion.

For example, since last year, the human resources department of Semir group in Wenzhou has joined the development and optimization of sales management position promotion standard and competency model in balabara, and has organized several training programs to help sales system staff improve their ability and promote their career development.

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< p > of course, Wenzhou shoes and clothing enterprises often feel the shortage of local training teachers.

In the practice of the lean production management mode, the inviting trainers are in the field, because there is no similar consulting company in the local area.

Some well-known enterprises in Wenzhou will set up the training office of enterprises in Shanghai, so as to serve the enterprises close to the talent pool and integrate more social resources.

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