Accelerate The Pace Of Trademark Registration Overseas And Promote Brand Internationalization Strategy

In recent years, Qingdao industrial and commercial bureau has vigorously promoted the implementation of trademark strategy, guided and encouraged enterprises to implement the strategy of "going out" with trademark, and achieved remarkable results in the internationalization of independent brands. The export oriented enterprises have achieved remarkable results in the implementation of market diversification strategy and brand internationalization strategy, etc., P.

Up to now, there are 66 thousand effective domestic registered trademarks, 82 well-known trademarks, 378 famous trademarks, 416 famous trademarks, 281 registered trademarks in Madrid (according to one country, many countries and many countries), and have a number of well-known brands, such as Haier, Hisense and Tsingtao beer, which have greatly enhanced the market competitiveness of our products.

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< p > < strong > increase publicity efforts, enterprises < a href= "http://www.91se91.com/news/index_cj.asp" > trademark < /a > awareness of international registration has been raised gradually < /strong > /p >

In 2006, after hosting the seminar on international registration of trademarks held in Qingdao by the World Intellectual Property Organization (P), the whole system increased the publicity of the convenient, economic and fast registration system of Madrid International Registration, so that enterprises could consciously protect and use their trademarks in developing the international market, and strengthen the international registration and protection of trademarks before the products were pushed to the foreign market, so as to avoid the trademark being registered abroad, so as to increase the share of products in the international market.

At the same time, we should strengthen exchanges and cooperation with the world in intellectual property rights.

In 2011, the Qingdao municipal government and the World Intellectual Property Organization signed a summary of the talks on strengthening the protection of international registration of Madrid trademarks and promoting cooperation in local economic development, and jointly promoted the international registration of Madrid trademark in Qingdao, creating a precedent for cooperation between local governments and property rights organizations.

The Municipal Bureau of industry and Commerce annually selects some key enterprises from the 10 thousand foreign trade enterprises with export achievements to strengthen publicity and guidance, carry out relevant knowledge training for international registration of trademarks, and improve the level of international registration of trademark applications.

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< p > < strong > strengthening administrative guidance. The number of trademarks of the city's international < a href= > http://www.91se91.com/news/index_cj.asp > registration > /a > is increasing continuously. < /strong > /p >

< p > to provide effective services for the implementation of trademark strategy by enterprises, the Municipal Industrial and commercial bureau has formulated the "administrative guidance on trademark management". It has been guiding the various business owners to carry out trademark work by issuing trademark registration proposals, trademark strategy tips and Trademark Law notification books.

Since the implementation of the administrative guidance work, a proposal for trademark registration has been issued for 2630 export-oriented enterprises to guide enterprises to register overseas in time, avoid trademark disputes and malicious rush registration, and help the enterprises in the process of trademark registration, and have been widely welcomed by enterprises.

In recent years, in conjunction with the annual inspection of industry and commerce, we have carried out the general survey of trademark registration and use of enterprises. On this basis, we have made full use of census information to further intensify administrative guidance and actively guide the international registration of trademarks.

In recent years, Haier has completed the domestic registration application of 1200 trademarks of Chinese and English Haier. According to the strategic deployment of the future internationalization, trademark registration of nearly 600 overseas trademarks has been carried out by key trademarks, effectively preventing the risk of other domestic brands from being snatch abroad and producing trademark litigation disputes.

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< p > up to now, Haier has applied for registration of more than 4800 trademarks in 190 countries and regions of the world, among which more than 2200 registered trademarks have been registered overseas (according to one country, one country, one country).

In 2012, Tsingtao Brewery stock company, on the basis of the original 3 international registered trademarks, designated 6 trademarks such as Laoshan in more than 90 countries and regions, and enhanced the overseas protection level of enterprises' independent brands.

In order to strengthen the international registration of trademarks, the municipal government has incorporated the international registration of Madrid Trademarks into the performance appraisal of various districts and municipalities for 3 consecutive years, and fully mobilized the enthusiasm of governments at all levels.

According to statistics, in 2011, the application of Madrid trademark registration in our city reached 52 pieces, 3.5 times the 2010 application volume. In 2010, 2013, the application of Madrid trademark international registration reached 109 pieces and 145 pieces respectively, and by the end of 2013, the total number of trademark registrations in the city reached 271, 2.3 times the total volume at the end of 2010.

Wang Binying, deputy director general of the World Intellectual Property Organization (IPR), visited the city several times. He congratulated the municipal government on the achievements made in the registration of Madrid's trademark.

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< p > < strong > actively cultivate independent brands, enhance enterprises' overseas a href= "http://www.91se91.com/news/index_cj.asp" > competitive strength < /a > /strong > /p >

With the continuous development of export-oriented economy, the development of independent export brands and enhancing the international competitiveness of export commodities have become an important part of supporting enterprises to implement the strategy of going global. < p >

Since 2008, the Municipal Commerce Bureau, the municipal development and Reform Commission, the Municipal Finance Bureau, the Municipal Bureau of industry and Commerce and other departments jointly launched the export brand selection activities. Haier, Hisense, Tsingtao Brewery, Jin Wang, Sai Lun and Hongling registered a number of overseas registered trademarks as the key export brands to cultivate and develop. The government gave a certain amount of financial support to improve the enthusiasm of enterprises to register and develop their own brands.

In 2010, the Municipal Finance Bureau and the Municipal Bureau of Commerce issued policies to support the registration fee of 50% and less than 15 thousand yuan for the international registration of enterprise trademarks, giving support from the government level to the development of independent export brands and greatly improving the initiative of trademark registration overseas.

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