Foreign Brands Should Enter The Shanghai Fashion Show To Test The Strength Of Domestic Brands.

< p > Pure London is a professional exhibition based on women's wear and coat in the UK, with an exhibition area of 10 thousand square meters.

After entering the Shanghai and joining the cooperation, they changed their names to Pure Shanghai and PH Value two, also called P&P exhibition.

They will bring 60 British brands to the exhibition.

These brands will be distributed in the display areas of various categories, and will be presented to the audience together with domestic knitting brands.

In addition to the more interactive display, this presentation method also has a test of the strength of the knitting brand in the exhibition.

How do English people come? How can we solve this problem? < /p >

< p > < strong > < a href= "http://www.91se91.com/news/index_c.asp > > foreign brand < /a > is beside you < /strong > /p >

< p > unlike other exhibitors, Pure Shanghai did not delineate a display area in the exhibition hall as the British pavilion or the British Pavilion.

Instead, we choose to scatter all of them, and display all the products covered by the exhibition in a brand way. The brand brought by Pure Shanghai is integrated with our local brands.

In order to match the brand part of Pure Shanghai, it is necessary for domestic enterprises to display their products in a brand way.

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< p > the advantage of this arrangement is that there is more interaction between brands and brands. Enterprises in different countries and regions also have more close interaction and contact. Domestic knitting enterprises can learn how foreign businesses do business and display near their booth, and this also brings challenges: the products of British brands may have strong sense of design, from fabric application to style design, they may all compete with each other, but domestic brands will not necessarily be compared.

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< p > "in recent years, the domestic brand's < a href=" http://www.91se91.com/news/index_c.asp > design ability < /a > has been greatly improved. For a single brand, it will not necessarily be inferior to join the foreign brands in the exhibition.

The weakness of domestic brands is actually in the aspect of product serialization.

Design, form, color, pricing, sales and tail cargo handling are not the dominant parts of the exhibition.

However, it is not necessarily a bad thing to let enterprises see their differences with foreign brands at the exhibition, but they can make domestic enterprises understand their weaknesses and catch up with them.

Yang Shibin, President of China knitwear industry association, said: "in terms of material selection and fabric finishing, these brands are stronger abroad.

However, our fabric level is not as large as that in Europe and America.

Although the ability of domestic brands to follow up is very strong, the application of new fabrics and technologies in the final garment and design style is still displayed in foreign countries, so in terms of market segments, there will still be some challenges for domestic enterprises.

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< p > < strong > see, foreigners quietly make money < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > ready-made garments > /a > trend is improving, which is the rule and trend of the market. However, the competitiveness of garment enterprises in garment industry has not increased, or has not kept pace with the improvement of garment making.

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The increase of garment production level in China's clothing enterprises is reflected in the growth of garment export volume in China before P. However, in recent years, the growth has been slow.

The imports of clothing are on the increase, and the British have found this, so they are bringing their own clothing companies.

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< p > do not think that the increase in import volume is not large enough to account for such an account: the British clothing brand, the clothing shipped from abroad to sell to the domestic market, it must be counted as imports, but what does UNIQLO's clothes sell to the Chinese market? We all know that UNIQLO is Japan's clothing brand, but for this brand, only some of its raw materials are from Japan, and other yarns, production, are all in China, and finally are also digested in the Chinese market. This part is not counted in the import clothing volume of wide significance.

In this sense, the actual amount of clothing imports is more than that of statistics.

In China, there are still many foreign brands that make such money quietly.

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< p > it is much harder to throw away the export volume of ready-made garments than to throw them away.

The decline of garment export volume in China is not related to the follow up of domestic enterprises on clothing materials. "Follow up" means that the time of ready-made clothing will be slower than that of foreign brands, but the success or failure of market share will be worse.

"We hope that the technological content of the products displayed by the fabric companies this year will be improved, because technology has been the main competitive force in the fabric market in recent years. Whoever can grasp the initiative in the fabric can take the initiative in the clothing market.

Therefore, we are looking forward to some enterprises showing the application of new fibers, changes in fabric structure and product serialization after color application.

Yang Shibin said.

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< p > to improve the level of garment production, another important point is to strengthen the development of cluster brands with better resource conditions in China.

As a cluster of products of a single category, whether it is industry chain, resources or policies, is the best place, and is also more suitable for brand growth and development. Therefore, it is also essential to help cluster brand development.

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< p > < strong > good, we have many opportunities this year. < /strong > /p >

< p > "as a foreign exhibition group, the leaders in charge of Pure Shanghai will also know some Chinese brands at the exhibition site. When they see the brand they are interested in, they may invite them to participate in the exhibition in the UK."

Yang Shibin said.

Although the foreign brands brought by Pure Shanghai are mainly aimed at the domestic market, the possibility of cooperation and interaction in other aspects is still great when the market has landed.

This is a heartening news for more powerful exhibitors in China.

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Last year, local governments were shouting about the development of new and high technology industries. This year, the slogan of P has declined.

When the overall economic situation is slightly sluggish this year, the rigidity of traditional industries has once again taken on the burden of local tax revenue. This has also enabled local governments to re recognize traditional enterprises, so that they are willing to concentrate their efforts on local enterprises to attend exhibitions.

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"P >" last year's exhibitors have 9 clusters. This year, Zhangcha sweater continues to maintain last year's 1000 square meters booth, and Pu Yuan sweater wants to increase the booths from 300 square meters last year to 1000 square meters, as well as the cluster display of Liaoyuan socks industry in Northeast China.

These clusters are also important objects for us to promote.

On the way to develop these knitted clusters, we will always help them to promote their brand and strengthen themselves.

Yang Shibin introduced.

When local governments begin to attach importance to traditional industries, clusters can be helped by the organizers of the exhibition. It is not too difficult to seize the opportunity to develop fully.

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