Choose A Store Area That Matches The Nature Of Franchised Stores.

< p > the choice of store locations is a long-term investment of franchisees. It is related to the future economic benefits and development prospects of franchisees. The two shops of the same size in the same industry are basically the same in terms of commodity composition, service level, management level, promotion means and so on. However, the business benefit can be quite different from the address at which they are located. The following factors must be considered when choosing the best store location: < /p >

< p > strong > 1, < a href= "http://www.91se91.com/news/index_c.asp" in residential area > shop > /a > /strong > /p >

< p > these areas can only attract customers in a narrow range, which is suitable for some industries which are not very strong and often demand daily necessities, such as convenience stores, supermarkets, snack bars, etc.

Shops that run such goods and services should be as close to customers as possible. For customers walking distance, it is generally appropriate to choose a radius of 300 meters and walk for about 10-20 minutes.

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< p > < strong > 2, store < a href= "http://www.91se91.com/news/index_c.asp" > Shop Street < /a > /strong > /p >

< p > because the customers in this area come from different places, and these people have a strong purpose, they choose to buy more goods for shopping, so this area is suitable for the operation of some relatively commercial commodities, such as clothing, electrical appliances, watches and clocks and restaurants.

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< p > < strong > 3, store located in busy commercial center < /strong > /p >

< p > because of these areas, < a href= "http://www.91se91.com/news/index_c.asp" > rent > /a > extremely expensive, so it is absolutely not suitable for small businesses, and it is suitable for some high-end consumer goods, such as jewellery accessories, piano and advanced furniture, which are priced at a higher price and customers decide to purchase three more.

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< p > therefore, it is not the more prosperous place that is more suitable for opening a shop. It depends on the nature of the franchisee you run. If you run a boutique, it is best to set up a busy market where people come and go. Because fashion tastes are different and a higher level. On the contrary, household products are small profits but quick turnover. Customers are mostly ordinary families, so there is no need to locate in downtown areas.

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< p > even if your franchisee can set up a store in a and B places, the business is very different, but the rent of a and B may be very different. If the franchisee blindly chooses to shop in a prosperous place, he must pay several times the rent. How can he have the expected profit? < /p >