Festival Promotion Is Normalized, And Businesses Dare Not Play "Fake Promotion" Again.

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > Holiday promotion < /a > normalization < /strong > /p >

< p > furniture and building materials are durable consumer goods. < a href= "http://www.91se91.com/news/index_c.asp" > consumers < /a > all like to take a walk around the store and have a look. After many comparisons, the order is placed.

Therefore, in general, weekends, holidays, household consumption will be concentrated release.

In the past two years, in the environment of "no promotion, no sales", marketing activities have become a necessary item for every holiday business. It is not only a way to attract customers to enter the store, but also to promote preferential policies. It has also become a way to remind consumers not to "forget" themselves.

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Yin Yuxin, general manager of Jetion Deyi home Plaza, said: "passenger flow is" popularity ". It is an index to measure the level of development of household circulation enterprises. Activities during holidays and festivals have become the industry consensus. In the environment of promotion, shopping malls and merchants want to make some activities in the consumption season and make their own voice.

There are many different marketing methods in the industry.

Furniture and building materials are not fast moving products, and ordinary consumers do not know much about brands in the market. Businesses also hope that marketing activities will stimulate consumers' senses and attract them to shop.

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< p > with the weak paction in the real estate market, the "light" of a href= "http://www.91se91.com/news/index_c.asp" and the "home market" /a gives more reasons for holiday marketing.

Liu Chen, executive vice president and Secretary General of Beijing home industry association, believes that the Dragon Boat Festival is not the traditional selling season, and may not be the turning point of marketing, but this does not hinder the marketing enthusiasm of businesses and consumers.

In the market of normalizing sales, "no promotion" has become an abnormal phenomenon. Businessmen are willing to seize every opportunity to refresh their sense of being in the minds of consumers.

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< p > < strong > merchants do not dare to play "fake promotion" < /strong > /p >.

< p > the marketing means of home industry is similar to other circulation industries, and the brand is determined according to different positioning, actual situation and consumer demand.

Generally speaking, the direct discount is the most basic way. In addition, there are the forms of "full reduction" and "pre deposit and multiple realisation". Cultural Thematic marketing has also become a popular marketing method in the home industry. It attracts consumers to participate and interact through knowledge lectures and cultural competitions, and to get fun and home consumption knowledge when furniture is consumed. Consulting and understanding means more about the public welfare and service nature of brands and stores, and provides professional home knowledge services for consumers. In addition, giving gifts and prizes is also an essential marketing method for stores and brands, which is one of the effective ways to raise the sales volume of stores.

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< p > Casa Dini, general manager of Yang Zhenhua, said: "although there are many marketing modes, there are so many commonly used industries. The domestic brand should pursue the" double brand "strategy. On the one hand, it needs these marketing methods to attract new customers. On the other hand, marketing must also be done well for the customers who have already been shopping. Only when word of mouth is formed is successful marketing.

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< p > Yin Yuxin said that although marketing means have their own advantages, it is certain that most businesses in the market are still selling real gold and silver.

He said: "now that consumer spending is more rational, it has also learned to compare. If businesses cheat is easy to identify, consumers can choose the most suitable marketing method according to their needs."

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< p > < strong > voice < /strong > /p >

< p > < strong > after the Dragon Boat Festival, wait for "eleven" < /strong > /p >.

< p > < strong > Liu Yang, deputy general manager of Cheng Fang Plaza, outside the city, < /strong > /p >

"P" Dragon Boat Festival is an important part of the traditional marketing season in the first half of the year. It can be said that after the Dragon Boat Festival, the "off-season" of the home market began to come slowly. For example, Cheng Cheng plans to carry out the first blasting marketing this year after the Dragon Boat Festival.

This year's children's day, some children's furniture brand has also increased sales promotion, I think this will create a small peak after May 1.

The market environment of this year is lighter than that of last year. The volume of people's traffic and the amount of signing are not as good as that of the same period last year. The market also expects that the Dragon Boat Festival can stimulate consumer enthusiasm. After that, large-scale holiday marketing may have to wait until eleven.

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< p > < strong > alliance marketing mutual borrowing power < /strong > < /p >

< p > < strong > > Tian Yazhen, general manager of Jin Yuan shop, "/strong > < /p >.

During the period of "P", the Jin Yuan shop will be holding a "5. 31 League alliance campaign". Now, nearly half of the factories in the factory have been put into practice. The price of the house is clearly priced. From the price point of view, a large discount is unlikely, and 5 or 10 points are close to the bottom price.

The brand alliance basically involves a variety of product categories. Each category represents brand participation. Participants help each other with customer resources, maximize the advantage of the brand alliance, and rely on the service system and brand influence of the incredibly home, so that consumers can not worry about after-sales service. This is a win-win strategy.

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