Clothing Brand Wechat Marketing Needs And Runs And Cherishes.

< p > recently, GlobalWebIndex, a market research firm, said that in the first quarter of 2014, WeChat was the fastest growing new social platform in the Asia Pacific region and even in the world.

According to the relevant data, in 2013, the number of WeChat active users increased by an astonishing 1104%. From the first quarter of 2013 to the first quarter of 2014, the growth rate of WeChat users was stable at 1098.8%.

In the major Asian Pacific countries, including India, Indonesia, Malaysia and Philippines, WeChat firmly holds the top growth rate of communication application users.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > WeChat business opportunities < /a > /strong > /p >

< p > "now, many people may not stare at the computer all the time, but most people can't get away from cell phones all the time."

In the long run, WeChat's launch has greatly strengthened the stickiness of many people over mobile phones.

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< p > indeed, sharing life with WeChat, communicating with friends, getting information and even liaison work has become the habit of more and more people. WeChat has obviously penetrated into the lives of many consumers.

Therefore, if an enterprise can take advantage of the WeChat platform to integrate itself into the daily life of consumers, it will have a great impetus to the future development of the brand.

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< p > and the characteristics of WeChat itself are obviously very suitable for < a href= "http://www.91se91.com/news/index_c.asp" > branding > /a > and electric business development.

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< p > "now many people are accustomed to refreshing their circle of friends almost at the same time, and there are more and more small businesses selling things in their friends circle. They are using the characteristics of WeChat acquaintance circles."

Zhang Haizheng, sales director of Guangdong Shengshi Shang Chao Network Technology Co., Ltd., told reporters that people often have doubts about buying things on the electronic business platform, but consumers often have higher trust and acceptance for things recommended by their friends.

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< p > more and more small businesses are starting to use their friends' circle to join the camp of WeChat electric business. Many brands are obviously unwilling to give up this business opportunity.

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< p > "many brand enterprises have their own WeChat public accounts. In addition to daily product information and promotions, there is also a link to purchase products under the account."

Chang Sheng told reporters that at present, there are not many enterprises that sell products directly to WeChat. "This is mainly because Tencent has consciously weakened WeChat's marketing function from the beginning, and has been cautious in developing WeChat's strategy."

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< p > but WeChat's caution does not mean that it abandonment of the electricity supplier market.

Zhang Haizheng told reporters that Tencent, after joining Jingdong, is interested in building WeChat mall with Jingdong to expand the electricity supplier market on the mobile client. Therefore, WeChat will definitely strengthen its investment in the e-commerce sector in the future.

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< p > with the advent of the era of < a href= "http://www.91se91.com/news/index_c.asp" > mobile e-commerce > /a >, Xu Xianling, assistant director of emann, believes that this will provide brand enterprises with a new development opportunity.

"Mobile phones and other mobile terminal devices can effectively use the debris time of users, many people may wait for the gap between waiting for cars and people, so that they can browse information and go shopping online with mobile phones."

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< p > for this, Chang Sheng said that the opportunity to seize the mobile Internet is of great significance to the future development of the brand.

In his view, the use of WeChat platform to enter the mobile Internet market is a cost-effective attempt for enterprises.

"At present, the cost of brand application for WeChat public accounts is relatively low, which also enables the brand to spend the least cost into the development stage of mobile Internet.

Through the WeChat platform, the brand side can not only effectively manage customer management, save personnel costs and communication costs, but also can form a closer interaction mechanism with customers through the daily push of WeChat messages.

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< p > but how to push the WeChat message of the brand side, how can the brand publicity information enable consumers to better accept rather than provoking the feeling of disgust, and how to balance the relationship between interaction and marketing has become a difficult problem before brand.

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< p > < strong > extremes must be reversed > /strong > /p >

< p > some time ago, someone made a survey of WeChat. The survey showed that 47.3% of people believed that WeChat blurred the boundaries between work and life, and 32% felt that WeChat had lost personal space. Besides the mixed information of friends circle, it also gradually evolved into a trend of Taobao network.

Fleeing the circle of friends has also become the voice of more and more WeChat users.

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< p > Zhang Haizheng told reporters that in her contacts with many Brand Company, she found that although many brands insist on pushing messages in WeChat every day, and doing some promotional activities under the WeChat line, the effect is not very satisfactory.

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< p > indeed, it is easy to get consumers' trust by marketing acquaintances, but if we fail to grasp the scale and way of marketing, it will easily lead to negative emotions of consumers.

Therefore, how can a brand enterprise publicize the enterprise by pushing the news without causing fans' antipathy? Obviously, it is a technological activity.

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This is evident from P.

"In fact, each platform has its own different attributes, and the brand side should use it according to its characteristics, so it can not be confused."

Xu Xianling told reporters that Yin man is currently doing marketing in the electronic business platform, doing some promotional activities and promotional activities on micro-blog platform. For WeChat platform, in most cases, Yin man is sharing some things about slow life style, such as some health knowledge, life skills, and some emotional feelings of consumers in different life conditions.

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< p > Xu Xianling told reporters that in his view, enterprises can not simply calculate the purchase conversion rate of WeChat when they are doing marketing, but should raise it to the level of brand culture promotion.

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At the same time, "P", Xu Xianling believes that the WeChat platform, in addition to its brand promotion, has a great help in saving business costs and improving user experience.

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< p > < strong > experience, future, < /strong > /p >

< p > "I am afraid that customers have been asking customers whether there is any customer service, whether this size can be worn or not. Because these problems are not much related to the product itself, nor do they have much help in understanding the customers' aesthetic preferences.

But even if "a parent is in?" such a meaningless problem, the cost of personnel to spend is very large. Therefore, I hope that the communication between customers and customer service will be more meaningful and enlightening to each other.

Xu Xianling said.

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Below P, in order to enhance customer shopping experience and save staff costs of brand members, customers can real-time query inventory information, order progress, logistics status and other information after adding functional buttons underneath official WeChat.

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< p > convenient brand to strengthen customer management is also a significant function of WeChat platform for enterprises.

"This is also an important reason why many brands are interested in introducing consumer traffic to WeChat clients."

Chang Sheng told reporters that WeChat can enable the brand to understand its target audience's preferences by analyzing the subscribers' fans, so as to correct their products in time.

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The realization of P is obviously inseparable from the interaction between the brand side and the fans, but Xu Xianling believes that this interaction must rise to the level of communication between products and brand culture.

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< p > for this, Xu Xianling told reporters that he had done a series of activities on WeChat.

"We sometimes upload the design draft of the next season to WeChat, so that fans can vote for each design, or upload their own design. We will produce new products according to the results of voting. Some fans will further enhance their feelings and stickiness to the brand after seeing their products being launched, which will form an effective interaction between the brand and consumers."

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