Shop Window: Another Door To Sales

Someone once compared the clothing store to a book, comparing the shop window to the cover of the book. If the cover of a book is designed to be unattractive, will the reader be interested in reading it? The answer is, of course, No.

The window should highlight the essence of the product. Consumer To bring the most explosive visual impact, it is particularly important to choose samples. Sample is the theme of window display. It is the most effective propaganda entity. The success or failure of sample selection is related to the image of the enterprise and brand, and determines the fate of the product.

Whether it is Brand dealer Or when agents choose window samples, on the one hand, they should choose the most exquisite main styles of all goods; on the other hand, they should choose new samples that are advanced and newly developed without full scale production, or limited edition or conceptualization, so as to highlight the brand image and attract consumers' attention.

Window display should be echoed internally and outdoors. The clothing displayed must be homogeneous. Do not display the clothes with broken color codes in the window, so as not to mislead consumers, affect the sale of other products, and cause waste of resources.

　　 Window display When selecting samples, we should consider the current marketing theme, pass the brand culture through the combination of supporting design, let the brand image win the hearts of the people, and finally achieve the sales goal.

Combined display is the redesign of the overall image of the garment. It can not only make the product unique, but also avoid the suspicion of similarity and plagiarism. Because the overall image is very easy to attract people, consumers often buy the whole set because of the perfect matching, even if these accessories are more expensive than other stores, and thus increase store sales.

Before making a thematic display, we should carefully observe the entire clothing commercial street, compare the competitive brands of front, rear, left and right, then summarize and extract, seize the key points, and then start working.