POOVE Sounded The "Big Retail Era" New Market Research In The New Five Provinces.

The rainy period of P > May did not destroy POOVE's keen interest in the terminal market.

Since the completion of the terminal optimization project in 2014, POOVE's research on the terminal market of the new five provinces has started in full swing. With the end of the market research in Hefei, the market research for more than half a month has come to a successful conclusion.

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Unlike P, which is different from traditional market research, POOVE always adheres to the philosophy of concrete analysis of specific problems, does a research on the regional market according to local conditions, fully grasps the current situation of terminal resources, grasps the terminal service demand, and analyzes the existing problems in depth, so as to better promote the next step of retail terminal construction.

This tailored terminal building method can be seen as a pioneering undertaking of the clothing retail terminal.

Since POOVE's first round of five provincial terminal optimization projects achieved brilliant results last year, this research method has also attracted many competitors to follow suit.

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< p > in the newly concluded < a href= "http://www.91se91.com/news/index_c.asp" > Terminal Research > /a >, the project group collected data from various retail terminals accurately based on detailed data, and made a comprehensive survey of the management status of the branch, and the retail lot location, store environment, display facilities, and the business circle.

Meanwhile, the project team also found new problems and new < a href= "http://www.91se91.com/news/index_c.asp" > market opportunities < /a > in time, which laid a solid foundation for further targeted terminal optimization.

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< p > in fact, through the promotion of last year's project, the project team has gained a deeper understanding of the overall operation of the a href= "http://www.91se91.com/news/index_c.asp" > POOVE < /a > branches.

Based on the understanding of POOVE's overall "noodle" and the in-depth analysis of "dot" in this year's market research work, in the following terminal optimization work this year, the project group experts put forward six systems: plan, responsibility, measures, inspection, motivation and improvement, and customized the improvement plan according to different regional characteristics.

The project team will also send professional teachers to branch offices, and follow up guidance by hand to facilitate the implementation of all stages of work.

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< p > based on the understanding of terminal teaching projects last year, combined with the advance of market research, the branches can more clearly define their own needs, and form a good interaction with the professional teachers of the project team, laying the foundation for the subsequent development of a scientific and effective optimization scheme of branch operation system.

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Through the terminal fieldwork, P has further deepened the understanding of the terminal construction of the regional business partners, enhanced their enthusiasm for participating in the terminal construction independently, and made full preparations for the upcoming work.

As Chen Ruiqun, chairman of POOVE Zhengzhou branch, said, "the biggest obstacle to terminal development is not competitors but ourselves.

Through this survey, we understand and find many problems in the work. The project team also points out the room for improvement from the aspects of team building, market control, operation system and so on.

We are confident and looking forward to this terminal teaching project. We hope that through the help of the head office and project team, we can establish a standardized operation management system, strengthen the coordination of internal work, enhance the team's marketing and service capabilities, and enhance the profitability of the terminal.

We will actively cooperate with each other step by step and push the terminal optimization to a new level.

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< p > nowadays, with the end of market research, POOVE project team has initially selected retail stores in various regions, and based on the investigation, we have in-depth analysis and discussion of the terminal mode, and draw up the teaching plan of each branch.

In June, the new round of teaching will be spread out in five major regions, namely, Nanchang, Zhuzhou, Zhengzhou, Shijiazhuang and Hefei, and gradually implement the introduction of branch system, tour training, benchmarking stores and duplication of terminal stores.

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