China'S Apparel Industry Will Usher In A New Era Of Buyers.

People are generally amazed at its huge scale of production and the perfect upstream and downstream industry chain. However, with the change of macroeconomic situation, the industrial integration ability that restricts the sustainable development of Shishi is the ability that P can not catch up with.

To this end, Shishi pioneered the concept of "buyer's remittance", which tied the advantages of resources at home and abroad to further promote the pformation and upgrading of Shishi cluster economic mode.

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< p > < strong > wonderful without stopping, build resource integration platform < /strong > /p >

< p > from May 28th to 30th, the 3 day "2014 China Textile and garment buyer's remittance" (hereinafter referred to as Shishi hand remittance) was successfully held at Shishi YI clothing and creative expo garden.

The establishment of the buyer's remittance subverts the inefficient old mode of the original clothing companies looking for design clothes everywhere, and designers everywhere looking for manufacturers to sell samples. It provides a convenient and efficient market platform for the enterprises and designers to sell and purchase sample clothes.

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< p > more than 100 domestic designers and ODM processing factories have been exhibiting independently during the stone lions' hand to hand remittance activities, attracting more than 1000 active brand buyers at home and abroad to watch and find business opportunities. In addition, more than 100 international buyers are coming in to discuss their intentions. Many professional spectators of clothing brands, purchasers, foreign trade companies and industrial clusters will come to visit and exchange.

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< p > the organizer said that the exhibition area of this buyer's main exhibition area is 2000 square meters and the exhibition area is 5000 square meters, with the exhibition area of Milan Avenue designer, the European Pavilion, the Shanghai Pavilion, the Beijing Pavilion, the Shishi Pavilion, the surface accessories Museum, and the Chinese top ten designer Zhang Xiaohui Theme Pavilion. The exhibitors include men's wear, women's wear, casual wear, leather fur, feather and down, children's wear, overseas exhibition groups, fashion accessories, accessories and so on.

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< p > > the Milan Avenue designer area is led by Wu Xuewei, Wu Xuekai, the top prize designer of the Chinese fashion design industry, the top ten fashion designers of China, including Zhang Xiaohui, Liu Yong, Chen Wen, Yang Zi, Liu Xiaofei, Duan Mu Wen, Liu Xiaofei, Japan's design, and China's new designers.

Many big designers appear in Shishi, and China's textile and garment buyer has become another fashion event after Shishi international fashion week.

And the core of buying hand remittance activities is precisely to bring together the global buyer oriented designers, and really build Shishi into a famous Chinese textile and garment design Silicon Valley.

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< p > another highlight of the current buyer's remittance is that China Fashion Group Limited by Share Ltd has joined more than 30 European brands to participate in the exhibition. It is represented by France's top designer Eric Tibusch's advanced customization and advanced garments. It covers many French brands such as France, Italy, the United Kingdom and Portugal, as well as PAS STYLE, one of the most successful designer buyer integration store brands in China.

In terms of domestic brands, the famous clothing brands such as the Wirancis, the British family, the bin Nu, the little play leather and so on are represented by Shishi brand, such as the famous fashion brand, the world's top feather products supplier, Shanghai Dong Long down products Co., and the top leather supplier of China's leather.

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Less than P, the world's top environmental protection finishing textile supplier, Huamao BST, hi-tech Shexi silk manufacturer, Haixing material technology company, century Heng Fa fashion fabrics Co., Ltd., Suzhou song Bai Textile Co., Ltd., and Jin Pai textiles, are exhibiting from many enterprises across the country.

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P fashion accessories brand The Epic Project, which includes shoes, scarves, bags, handbags, accessories and other products, has been widely praised by European fashion brands for its creative design and exquisite workmanship. This latest exhibition will bring a surprise to lion city. Italy Yixin import and Export Co., Ltd. as a partner of many brands such as Germany's west dress home, France crown beauty, BREAL, PROMOD and so on, also brings many fashion accessories.

The French high-end ballet shoes Villebois, with its elegant and charming posture, changeable flower patterns and the combination of various fabrics, make every pair of shoes unique and completely restore the essence of French elegance.

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In addition to the exhibition, Shishi buying hand held "Yang Zi clothing trend release show", "Zhang Xiaohui fashion trend release show", "NY European integrated brand and fashion trend release show" and other activities, and build a fashion exchange platform for domestic and foreign brands "please come in and go out".

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< p > < strong > original creation < a href= "http://www.91se91.com/news/index_c.asp" > sample > /a > purchase new mode < /strong > /p >

< p > > as the source and base of the "a href=" http://www.91se91.com/news/index_c.asp "Min dress" /a, Shishi pioneered the buying remittance in the whole country, aiming to build a docking platform for the garment enterprises' massive sample demand and the works of the designer team.

Sample clothing, a garment sample approved by a garment manufacturer and approved by buyers, is usually completed by the fashion designer of the third party in the production process.

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< p > it is understood that in the Min style garment industry centered on stone lions, there are more than 30 thousand garment enterprises with an annual output value exceeding 200 billion yuan.

According to the sample of 50 garments purchased by each garment enterprise every quarter, the whole industry has 6 million sample purchase requirements in one year.

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< p > however, for a long time, the domestic garment industry, including Shishi, lacks the sample market.

In order to find new products satisfying customers' satisfaction, many garment enterprises can only send purchasing personnel to find clothes around the world and consume huge manpower and material resources.

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< p > "after the introduction of buyer's remittance, the problem of information asymmetry between designers, buyers and garment manufacturers is perfectly solved."

Tian Qiming, President of Shishi textile and Garment Association, said that with the continuous promotion of the buyer's remittance activities, Shishi is expected to gather a large number of designers and form a sample market with annual sales of not less than 10 billion yuan.

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< p > in the view of Lin Jinchang, deputy director of Shishi Economic Bureau, in recent years, under the background of the shift of manufacturing industry, the clothing industry of coastal cities, including Fujian style clothing, is at an important juncture of pformation and upgrading.

At present, Shishi clothing industry already has a downstream sales market. After the introduction of buyer's remittance, it will accelerate the formation of a design and sample market in the upper reaches.

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< p > 28 morning, Xu Bingsheng, chief executive of Shanghai high tech Fabric Co., Ltd., who was stationed in Shishi Textile Science and Technology Co., Ltd., was able to connect with the customer enterprises at the buyer's remittance spot.

He said, "this time, we specially sent some new fabrics from the Italy design team to the stone lions from Shanghai. At present, the textile and garment industry of Shishi is in the stage of upgrading, and the demand for high-end fabrics is further increased. Therefore, we are very optimistic about the potential of Shishi Market."

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After the tour of the European Pavilion, the chairman of the Quanzhou San GIO Clothing Industry Co., Ltd., P, specially found Li Taige, President of Limited by Share Ltd, China fashion group.

Dai said he hoped to find more design talents and design inspiration through exchanges with European fashion brands.

"If we can draw on the concept and direction of product development of international brands, we can inject more innovative elements into product design, which will be very helpful for the upgrading of Shishi garment industry."

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Xu Yuejuan, a famous designer of Chinese Italy, took part in the purchase of stone lions. "This return to p is a great opportunity for us to learn."

Xu Yuejuan said, "in order to participate in the purchase of foreign exchange, we have to take three or four months to complete the sample clothes, in a month to complete."

"The works of Italy designers are generally hand-made and very meticulous. The samples we bring here reflect the characteristics of fashion, nobility and youth, which are able to interact with domestic counterparts."

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< p > it is understood that Xu Yuejuan and his designer team have formally signed up for the five weeks of the stone lions YI clothing and creative Expo.

In the next five years, Xu Yuejuan and his team will carry out deeper cooperation with local enterprises.

Xu Yuejuan said this is one of the biggest gains of this purchase.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > Shishi < /a > buying hand mode is expected to become typical /strong > /p >

Sun Ruizhe, vice president of the China Textile Industry Federation, gave a high degree of affirmation to the event after the visit to p 28 morning. He said that on the one hand, the role of the buyer's remittance is like a WiFi platform built in the pformation process of the garment industry. It has played a great role in the creation and business. On the other hand, the buyer's remittance has provided an excellent platform for the design community, and also provided an opportunity for the industry's upstream and downstream integration and docking.

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< p > Sun Ruizhe said that the birth of the concept of "stone lion buying hand" was at the right time. On the one hand, the department store as a traditional clothing circulation channel actively pformed into the buyer shop. On the other hand, with the emergence of the electricity supplier, the brand of the buyer, represented by the Korean clothing house, became the catfish that stirred the fashion ecology. There were also a few enterprises that started the buying system in China.

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P, not only that, but with the deepening and frequent international exchanges, a certain scale of talent team has been formed in China.

All these provide a good opportunity for the buyer system to change the current clothing industry predicament.

However, in general, the development of fashion buyers in China is still in the spontaneous state of irregular movement, far from forming a positive feedback from buyers as the starting point, and linking up the brand chain from the procurement terminal, but buyers want to get through the "bullwhip effect" in the circulation link, which has led to the emergence of a number of Chinese Zara. One is the lack of idea guidance, such as what the buyers are, what they can bring to themselves, the industry's lack of clear and reasonable cognition, and two, the lack of platform support, especially the lack of a powerful platform for integrating the buyer resources based on the whole industry.

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< p > to this end, the 2014 China (Shishi) textile and garment buyer host said that the event will continue to be held in the future. The organizer plans to increase the frequency of the buyer's remittance, further through the introduction of independent designer, design studio clothing display, the display and communication of the national well-known garment making OEM manufacturers and the display of the European popular brand garments, and release the industry trend, and actively guide the garment manufacturers to upgrade from OEM to ODM, enhance the market competitiveness of the garment manufacturers' R & D products, and achieve the win-win situation among buyers, designers and exhibitors, and then open up the ecosystem of the whole industry chain of product development, procurement, production and sale in China's apparel industry.

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< p > Sun Ruizhe pointed out that the hosting of the Shishi textile and garment buyer's exchange is an ice breaking trip to break the industrial cluster's single win pattern and form an industrial integration value chain. It will also become another industry card after Shishi's Haibo and Haixi international fashion week.

He also said that for the pformation and upgrading of the domestic textile and garment industry cluster, the establishment of Shishi buyer's remittance has an exemplary role, which will lead to the standardization, marketization and internationalization of the buyer's mode.

If the buying and selling mode of stone lions can be replicated in other industrial clusters across the country, the "buyer era" of China's garment industry is not far away.

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