China'S Leading E-Commerce Development Of Textile And Clothing Industry

< p > recently, the 2013-2014 year report on the development of China's textile and clothing e-commerce was published by the China Textile Industry Federation information statistics department and the Circulation Association of China Textile Industry Federation.

The report contains more than 2 words and is divided into four parts. The overall development and characteristics of the e-commerce in China's textile and garment industry in 2013, the main characteristics of the apparel home textile network retail market, and the application of e-commerce in the textile and garment market are comprehensively expounded and analyzed, and suggestions on the problems and development of e-commerce in textile and clothing industry are put forward.

The publishers hope that the report can provide reference for the application and development of e-commerce in the industry enterprises, and guide the healthy and stable development of e-commerce in textile and clothing industry.

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< p > < strong > e-commerce steady growth < /strong > < /p >

< p > according to the calculation, the total e-commerce pactions in the textile and garment industry in 2013 amounted to 2 trillion and 380 billion yuan, up 28.65% over the same period last year, accounting for 23.15% of the total e-commerce pactions in the country.

According to the report, the proportion of e-commerce pactions between textile and garment enterprises (B2B) is 79%, which is still the main body of e-commerce development in the industry.

The total retail sales of apparel home textiles amounted to 490 billion yuan, accounting for 26.49% of the total retail sales of the whole country.

Textile and clothing enterprises expand the momentum of overseas market through e-commerce platform, and become the new hot spot of "a href=" "http://www.91se91.com/news/index_c.asp" > e-commerce < /a > in 2013.

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< p > in addition, along with the rapid development of the network economy and e-commerce, the industry a href= "http://www.91se91.com/news/index_c.asp" > industrial chain < /a > continues to extend, resulting in a large number of new occupations, creating a large number of new jobs, especially for many grassroots entrepreneurs to expand their work and development space.

It is estimated that in 2013, the number of e-commerce practitioners in textile and garment industry was about 3 million, an increase of 200 thousand over 2012.

Each industry cluster and professional market take advantage of their own industrial advantages, combine e-commerce application with college students' Entrepreneurship and disabled entrepreneurship, build e-commerce business incubator or incubator base, strengthen training, improve matching, create a good environment for regional e-commerce entrepreneurship.

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< p > < strong > clothing home textiles < /strong > /p >

< p > < strong > leading network retail > /strong > /p >

< p > according to the survey, clothing and home textiles are still the hottest category in the online retail field in 2013, and the purchasing population accounts for 75.6% of the online shoppers.

The total retail sales of apparel home textiles amounted to 490 billion yuan, an increase of 47.15% over the same period, of which the total retail sales of apparel network were 434 billion yuan, up 42.29% over the same period last year. The total retail sales of household textiles reached 56 billion yuan, up 100% over the same period last year.

According to the report, 2013 is the year of brand development of apparel home textile online retailing. The e-commerce performance of traditional brand enterprises is more active, and the online service and supply chain management capabilities of online brand enterprises are further strengthened.

The return of brand value and the application of O2O new business mode accelerate the pformation of online retailing from price driven to service driven.

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< p > survey shows that when buying clothes through the Internet, consumers are no longer just about the price of products. They are more concerned about the quality and the style of their products, and the concern for clothing brands is also very high.

According to the report, this indicates that the shopping tendency of netizens is changing from a low price market to a mall with quality assurance and brand advantage.

The shopping mode of consumers has changed quietly, and brand shopping has become the driving force of brand management.

In the survey, many enterprises said that they would gradually abandon the low price competition of online retail distribution, do well online and offline services, and do e-commerce around brand development.

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"P > < strong > the professional market is < /strong > < /p >

< p > < strong > the important power of the development of the industry's electricity supplier < /strong > /p >

The development of e-commerce in the textile and garment specialized market can not be ignored. According to statistics, in 2013, the volume of e-commerce pactions in the textile and apparel professional market was 461 billion 700 million yuan, accounting for 19.4% of the total e-commerce pactions in the industry, which increased by nearly 4 percentage points compared to 2012.

According to the analysis of the report, the rapid development of e-commerce in the textile and apparel specialized market has become an important force for the development of e-commerce in the industry. There are two main reasons: first, the application of e-commerce as an important direction of market development, and the strength of professional service capability has been put into force, such as the establishment of specialized service agencies and Alibaba cooperation, the development of special channels (business circles, etc.), and the strengthening of network distribution capabilities of merchants. Two, we need to strengthen training, improve the ability of network marketing and enhance the effectiveness of e-commerce application.

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< p > the report also analyzes that with the further deepening of the application of e-commerce, the specialized market of textile and garment industry will continuously strengthen the input of network channel construction and develop e-commerce in various ways.

The most important way is to make use of their own advantages to provide services for local businesses or even across regions through the self built e-commerce platform. Secondly, the professional market has to rely on the third party open platform to carry out e-commerce. For example, with the help of the Alibaba industry belt, local businesses are encouraged to carry out the network distribution with the characteristics of the origin of goods.

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< p > < strong > seven suggestions: < /strong > /p >

< p > < strong > promote the healthy development of the electricity supplier in the industry < /strong > < /p >

< p > in the process of electronic commerce application, industrial cluster and specialized market assume the important task of creating the application environment and providing public services. Enterprises are the main body of the application of electronic commerce, and the three interact with each other and push forward together.

However, the lack of specialized talents is still an important factor restricting the development of e-commerce. E-commerce has developed rapidly in recent years, with a large gap in professional talents, and most of the talents are concentrated in large and medium-sized cities. Industrial clusters (specialized markets) are mostly distributed in counties and towns.

In addition, the application cost of e-commerce is pushed up, the profits of enterprises are very small, and many enterprises are in a state of no profit, which seriously affects the enthusiasm of e-commerce applications.

Moreover, counterfeiting and imitation infringing acts seriously affect the brand image of enterprises.

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< p > to address the above problems, the report puts forward several suggestions for the development of e-commerce applications: first, the government should play a leading role in improving the development environment of e-commerce, and the relevant ministries and commissions should formulate corresponding laws, regulations and policies as soon as possible, and implement technical and financial support for e-commerce.

Two, we should promote the process of integration of the two enterprises, promote the integrated innovation of e-commerce, and accelerate the pace of informatization construction in the process of industrialization.

Three, we must strengthen the training of professionals and speed up the exchange and management of talents with the help of network advantages, so as to provide talent protection for the long-term development of e-commerce.

Four, we must do a good job in e-commerce public services, accelerate the integration of online and offline development.

Fifth, we must establish data linkage mechanism, strengthen the statistical monitoring of e-commerce in the industry, and establish a large data collection, sorting and analysis system to meet the needs of industries and enterprises for data products.

Six, we must break the monopoly of e-commerce channels and reduce the promotion costs.

Seven, we should innovate the mode of e-business, combine internal and external trade, and take the road of differentiation of e-business application.

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