Correct Understanding Of Discount Skills In Clothing Stores

To understand the problem of discount, we should regard price reduction as a powerful medicine. The initial effect of price reduction is very clear, timely and strong. But the development of the company depends on these profits to meet the goal, the development of the market will gradually get used to it, and the feedback will be less and less.

Is there a healthier way to attract? Consumer What do I know most managers are very short about what discount is and what discount can bring to business. The reason is simple: managers do not spend enough time thinking about this phenomenon. For them, discount is a dull tactical problem, it is a mechanical solution, and it can and should be routalized.

Therefore, in order to reverse and improve Market returns We should think about a smart promotion that should look like.

Here are seven characteristics of smart promotion:

It is the beginning of a dialogue. Price reduction is not only an incentive, but a perfect media to get consumers' attention and start a discussion on price: the value function or service of a new product, the reputation and value of an organization, etc.

It is selective. Companies usually don't want to. Customer Scare away, in many cases, this offer is freely available to those who want to buy. By doing so, however, we have lost an excellent opportunity to separate the consumers whom we need and do not need.

It is accidental. Don't give money too easily. Let's spend some money on the implementation of some supplementary acts to reduce your cost (such as online shopping, not in stores), increase your income (for example, buy two products, not one), or ideally both.

It enhances the brand. The standard assumption is that discounts destroy a brand, but that is when consumers believe that price cuts are trying to persuade rather than reward. Think of all the behaviors that capture brand nature (and your ideal customers). In essence, you are willing to put your money (discount) on your mouth.

It's exclusive. One obstacle to discount is that it is easy to copy. In order to get exclusiveness, we need to consider the brand promotion itself. To some extent, you can inject a tangible benefit, in which case you have created a difference in the level of competition.

It has strict discipline. The problem with drugs is that they affect your judgment, so that they cannot be rational and logical. This applies to promotional activities as well. One solution is to make plans and commitments to decide what you want to achieve and stop at the beginning of the first price cut. The key is to establish an attack plan, and you are still responsible for your actions.

It is strong. Every promotion requires a sales benchmark that you can trust. Without benchmarks or reference points to judge performance, what measures do you take to ensure that your baseline is effective?

If the discount is done correctly, there is nothing wrong with it. Consumers will always be attracted by saving money. The problem is that many enterprises spend too little time thinking about the strategic thinking of sales promotion. This is a pity, because a well-designed strategy can bring a lot of business, and at the very beginning, it can help retailers break away from the troubles of the holiday season.