MINISO Top Quality Product: King Of Leisure Fashion Department

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< p > a brand that has entered the Chinese market for less than a year has become a household name in the leisure and fashion department stores. It has led consumers to move towards quality life and has been touted by countless Chinese consumers.

Why can MINISO products create widespread concern in the community in a short span of a year and agree with consumers? What drives it to move towards the brand of consumers? < /p >

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< p > just over the long holiday of Dragon Boat Festival in the past, the consumer goods market of Chinese superior products has been booming, which has aroused the attention of many people in the industry.

Recently, the reporter visited the representative of consumer goods in the field of consumer good products, the famous international leisure fashion department store, MINISO, a number of shops that created excellent products, and found that everywhere they went, the popularity was popular, and it was warmly sought after by Chinese consumers.

Not only that, its chain stores have sprung up all over the world, but now there are more than 100 shops in China, and are still far ahead of other competitive brands at the rate of 20~30 stores opening every month.

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What is "P"? What makes MINISO brand top quality brand less than a year to enter China? Has such rapid development been recognized by consumers? < /p >

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< p > pursue the most simple and simple achievement of "king of superior products" < /p >

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< p > as a pioneer and leader in the field of consumer goods, MINISO has the leading product management strategy. Since its founding, it has pursued the "simple, natural and rich sense" philosophy of life and the brand idea of "returning to nature and restoring the essence of products", emphasizing the beauty of simplicity and simplicity, holding the business philosophy of "customer first", and building a brand competitiveness with core competitiveness in homogenization competition.

Ms. Shi, who often goes shopping with MINISO, said to reporters: "now with the change of concept, you are more and more inclined to buy simple, beautiful and practical products, and pursue comfort and convenience. The products of MINISO products are just in line with the needs of consumers, so they are loved by many people."

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"P >" the simple design style lets our products close to consumers and establish a good emotional connection with consumers. In addition to this, MINISO products are constantly innovating at the product level. Through the deep research and investigation of the subdivision market, the high quality products which are closer to the mass demand are introduced, so that the majority of consumers can enjoy the fun of high quality life. "

MINISO, who is responsible for R & D and design in China, said that in order to grasp this principle more accurately, MINISO has set up a team of fashion buyers from hundreds of people in the world, and has been stationed in the United States, Denmark, Japan and other places to keep up with the latest trend and design the best and most popular seasonal products.

And strict implementation of the product quality supervision and management mechanism, through multi-level checks, and effectively enhance product quality, truly "good quality king", so that the majority of consumers can easily enjoy the wonderful quality of life, won the praise of consumers.

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< p > drive environmental protection low carbon mode to achieve "natural messenger" < /p >

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< p > with the growth of new generation of consumers, more and more people are paying attention to natural ecology and environmental protection, and personalized consumer demand is gradually forming, and gradually derived from simple and unadorned rational consumption concept.

"In view of the growing consumer's attention to environmental protection consumption nowadays, we advocate the nature as the starting point, promote low-carbon energy saving materials globally, provide consumers with more environmental protection, low carbon products, and lead consumers to pursue a new way of environmental protection and fashion life, and further get the recognition of consumers."

MINISO, director of the China region, said.

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< p > MINISO, based on the "simple" and "plain" positioning of life, advocating low carbon environmental protection, practicing green life, improving product management, integrating environmental protection and fashion perfectly, and selecting suitable raw materials from all over the world through large-scale global sourcing. Over 80% of the products come from Japan, Korea, Singapore, Malaysia and China, and the price is as low as ten yuan, so that consumers can easily enjoy the wonderful quality life and let the "green environmental protection" blow into thousands of households.

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< p > word of mouth experience helps to achieve "life partner" < /p >

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< p > research figures show that the reputation and brand awareness of brand trust have a great impact on consumers' purchase intention. Creating a good brand image is easy to get consumers' favor and can stimulate consumers' repeated shopping behavior to a greater extent.

Especially in the face of increasingly competitive market, the brand with strong core competitiveness and good reputation in the industry is more likely to stand out from peers. This is the hardware advantage of the brand.

"We have been making great efforts to build brand reputation, and we have gained the recognition of consumers by enhancing the quality and price of products, thus forming a brand association way that matches the brand image in the minds of consumers, making a true two-way communication with consumers."

MINISO, director of the China region.

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Mr. P, who is shopping in the store, said, "MINISO products are not only good in quality but also in price, and the environment from the store to the display is very comfortable and warm, which is very suitable for customers' shopping habits. Our family will often come here to do some shopping."

It is based on the interpretation of customer loyalty in this kind of consumer experience marketing that it builds up a bridge between consumers and brands, and makes MINISO products become an indispensable "life companion" for consumers.

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< p > leading the low price overvaluation of the frenzy tree leisure fashion subversive image < /p >

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With the acceleration of global economic integration and the acceleration of social life rhythm, "fast" has become an important feature of this era, and has promoted the rotation of economic structure and the rapid development of all walks of life. P

MINISO creates excellent products with the trend of the times, creating a hundred years of industry, tightly around the core of "fast", providing consumers with truly "high quality, creative, low price" products, subverting the usual patterns of leisure department stores, with the aim of winning quickly, updating products with high frequency and wide application range, creating new leisure and fashionable shopping atmosphere for consumers to improve their quality products, so that customers can experience happy, fashionable and healthy lifestyles in their consumption and enhance their pursuit of quality life.

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< p > therefore, in addition to fine workmanship and excellent product strategy, parity is also a great weapon for consumers to welcome MINISO products.

In this regard, the MINISO head of China's top quality products group pointed out that "consumers can not be recognized only by low price or high quality. Consumers are buying goods and services that are cost-effective. Brands must let consumers feel the value and charm of brands, so that they can truly win the market.

This is also the market rule followed by our MINISO brand.

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< p > in the case of MINISO products, consumers will find that MINISO creates and sells products of "genuine value", making the daily necessities rich in appearance while giving consideration to the reasonableness of the price. Most of the products in the store are only sold for ten yuan, so that they can truly achieve the dual guarantee of economic benefits and quality assurance, and become a brand with strong social responsibility in the life quality industry of the meager profit era.

"Here, the product category is very large, covering all aspects of life needs, update speed is also very fast, the most important thing is that the ordinary people can afford to buy, really can buy cheap products, service is also very warm and thoughtful, feel good."

Mr. Wu said in an interview with reporters.

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< p > nowadays, the MINISO famous brand product has its own brand positioning and brand core value. In less than a year in the Chinese market, it has already completed the 100 store opening plan ahead of schedule, and has successively promoted the "famous brand and superior quality" and "ten yuan quality life" in the core business circles, and won the unanimous approval and trust of consumers.

It is the implementation of this strategy that will lead to the success of today's MINISO products in the field of quality products in China. In the future, MINISO products will continue to strive to build a leading brand of life quality products, bring first-class quality and first-class services to consumers, and lead consumers to pursue healthy and fashionable quality life.

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