Kang Linrenhe Hand In Hand Medicine Network Test Water Medical Electricity Supplier O2O

< p > > (June 6), recently, China's leading family healthcare care chain leader brand Kang Lin Renhe held a news conference in Shanghai, announced a strategic cooperation with the one drug network, officially involved in the medical electricity supplier O2O, online prices, physical services, to create a new shopping experience.

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< p > according to public information, Kang Lin Ren and founded in 1998, mainly engaged in household health care products, currently in Beijing, Shanghai, Guangzhou, Nanjing and other places opened nearly 100 chain stores.

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< p > this strategic cooperation between Kang Lin Ren and Yi Yao network, the 100 chain stores will open up online and offline, so that consumers can experience offline, while entity services will get online discounts, and also deliver door-to-door.

Consumers can enjoy free online consultation of professional physicians on the one drug web site, lightning delivery, free service of genuine insurance, < /p >

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< p > "nowadays, we can no longer rely on offline channels to expand the market. Single brands and products can not satisfy the diversified and personalized needs of consumers.

As Kang Linrenhe's 20 year enterprise, our only direction is change and innovation.

Zheng Baomin, general manager of Kang Linrenhe, said.

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< p > Zheng Baomin said recently, "the scale of Chinese medicine and electronic commerce in 2012 was 1 billion 600 million yuan, and it increased to 4 billion 260 million in 2013. With the relaxation of national policies and the gradual acceptance of users' acceptance of drugs online, the scale of 2014 will probably reach an unprecedented rate of growth.

The key to O2O is experience, and of course, it is a physical store that can carry out this mission.

For medical devices and other products, we can use the mobile Internet to carry out marketing activities, bring online traffic to the physical store experience, and then order from the Internet, and enjoy more services such as door-to-door delivery.

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< p > for this purpose, the reporter visited Shanghai Kang Lin Ren and Jiaozhou store < /p >.

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< p > "doctor, please take my blood pressure."

A citizen told the scene doctor.

At the scene of the activity, the doctor of Kang Lin Renhe is doing physical examination for the users who come to consult.

"I came early, came at 9, and let the experts here give me blood pressure and blood sugar for free, learn a lot of health care knowledge, take a look at my blood glucose meter, and get a gift. This activity is really good."

Zhang Jun, who lives in Jun Yu court, told reporters.

"Now you can see and touch things in real life. If you take a look at directly taking out a cell phone to visit a medicine net or install a 1 drugstore app, you can place the order immediately, wait for the delivery door, and you can check the delivery progress with your mobile phone at any time."

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< p > this strategic cooperation between Kang Lin Ren He and Yi Yao network is an innovative attempt in the field of medical O2O. The main starting point is the practical experience of consumers and shopping convenience.

One medicine network platform converged Chinese and Western medicine, eye drops, nutrition and health care, ginseng and antler, and personal care, involving 9 categories, a total of more than 20000 kinds of goods, users can browse goods anywhere, through computers or mobile phones APP, WeChat convenient order, express home.

Online experience shop, consumers can see the product style, style and material after deciding whether to buy or eliminate the risk of online shopping.

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