Internet Original Clothing, EMMAN Overseas Gold Rush

At home tradition clothing Industry growth continues to slow down, the original brand that was born online shopping shows the vigor of counter trend expansion. Because of Taobao's "double 11" and the popular Amoy brand, Yim Mann has announced that it has officially entered the overseas market through the fast selling foreign trade platform.

Reporters found that Inman At Tmall mall, the price is mostly 150-250 yuan, and a cotton jacket worth 129 yuan has a monthly turnover of 4454. In the 60 page of the Tmall search "Yin man", there are as many as 20 products in monthly turnover of more than 1000. At present, in its fast selling stores for overseas customers, the women's wear has been on line with items such as dresses, short sleeves, T-Shirts, tops, trousers and so on, and has produced a "single order of $100, a reduction of US $5" activities and a partial discount of 7-9 of the products.

Yang Susheng, general manager of Bozhong minimally invasive Network Technology Co., Ltd. said that there was great risk in copying the experience and strategy of domestic price war when he expanded his overseas market. Foreign online shopping consumers are much more mature than domestic. Compared with Chinese people, they are more concerned about styles, and they are more concerned about the quality and quality of clothing. "If the overseas market is cheap, the plan is likely to fail." He said.

Yang Susheng believes that the rise of domestic online shopping businesses is very fast, but it also causes many brand operators to be impatient with the market. However, in overseas markets, consumers' recognition and recognition of brands need to be accumulated for a long time. Only by continuously and deeply mining the needs of consumers can they adapt to the rhythm of overseas markets.

For expanding domestic and foreign Clothing trade The predecessor of the company has the background of OEM processing. Its brand was founded in 2008, and became popular in 2010 in Taobao's "double 11" period, selling more than 660 yuan on a single day. After that, it was ranked the top five in Tmall mall women's clothing for three consecutive years, and realized 760 million yuan in 2013 by 2013.