Jingdong Challenges Taobao To Make New Investment

After more than 2 months of Jingdong income, the investment policy of the pat Network was finally released in June 3rd, aiming at Taobao.

"The nature of the pat is a platform for C2C. The joint venture between Jingdong and Tencent is also sorting out resources in this area to weaken and drain some of the users in Ali." Insiders told reporters this.

　　 Taobao sellers

"Free" has become one of the most frequent words in the new investment policy of Pat net.

For individual businesses, the pat net commitment fee is free, no platform fees and Commission points. In September 1, 2014, the business platform for enterprises settled in 2014 was free.

As one of the millions of Taobao's many personal sellers, Fang Jing has been beating the platform.

It took three or four months for Fang Jing to upgrade his store credit to a blue diamond after opening a home textile shop in Taobao last May. Later, because of the brush credit problem, he had to close shop again, he spent more than half a year to survive until now the 3 blue diamond.

It is understood that Taobao also set up a free policy for individual sellers, including 1000 yuan good faith deposit payment system, Taobao official is not mandatory but encouraged.

"The deposit must be paid, otherwise Taobao will not be able to participate in any activities. For those of us who have no money to smash, the environment of Taobao's survival is not good. If you want to sell things, traffic must be bought and made through direct advertising, and this year has come to a very abnormal level. Fang Jing told the first Financial Daily reporter.

According to its introduction, on Taobao's home textile page, basically no matter selling mosquito nets, mats, four piece sets and other products, if you want to make the product rank on the first 3 pages, the average price of a through train will cost more than 3 yuan. Taobao usually hits 30~50 in order to get an order, that is to say, it costs about 90~150 yuan to sell an order.

Compared to Fang Jing, Wu Lan's Tmall seller expressed interest in Pat.

"How big a new pat can be and whether we can challenge Taobao is not very much related to us. Many vendors are now developing on multiple platforms. For sellers, the development trend of Taobao is not as good as every one. " Wu Lan explained.

In the face of Jingdong group's pat Network now, the Jingdong group insiders have disclosed that Jingdong has placed high expectations on the pat Network: through the layout of the C2C market, the original business ecosystem of Jingdong will be further enriched on the basis of B2C, through the introduction of a large number of small and medium businesses and long tail goods to complete the overall satisfaction of consumer demand.

To this end, Jingdong set up a more flexible independent subsidiary operation mechanism for pat Network to meet the innovative needs of management and business. Ying Chun Chun, general manager of Jingdong mall's open platform business, will be responsible for the strategic planning, operation and business development of Pat.

Lu Zhenwang, an inspectors of the electricity industry, believes that the present pat can be used to test the water for merchants. However, it will take a relatively long investment process to build the whole long tail system.

"At present, among the about 2000000 active users of Taobao, the annual sales can be more than 100 thousand per million, and the main contention for the clap is the truly powerful businesses on Taobao." Lu Zhenwang explained to the first Financial Daily reporter.

　　 Micro shop Attractiveness

In the view of Zhuo Saijun, senior analyst at Analysys think tank, the biggest highlight of the investment policy is WeChat shop, which is based on the consideration of WeChat's commercialization operation.

WeChat shops, which are very concerned about businesses, clap this time that they will not force businesses to adopt Jingdong micro store system, and allow users to choose third party micro shop operation tools. At the same time, the pat will also provide a centralization solution for the micro shops by using the ecological resources of Jingdong at WeChat end, that is, providing traffic support for WeChat entry.

"Many small and medium sellers are looking for a more user friendly way of shopping, and WeChat is certainly a good try. But how far WeChat's commercialization and customer relationship can go is unknown. Added Mr. Zhuo se Jun.

According to the data provided by Analysys, Chinese mobile phones in the first quarter of 2014 Shopping market The scale of the transaction amounted to 78 billion 20 million yuan, which reached 49.5% of the whole year in 2013. Among them, in the first quarter of the Chinese mobile shopping market share of the transaction, Taobao wireless still occupies the leading position to reach 78.3%, followed by the mobile phone Jingdong 7.2%.

It is understood that Jingdong group In 2014, there will be a substantial subsidy to the pat Network, including station traffic and outbound traffic. Among them, the station traffic includes PC terminal (focus on, pat through train, etc.), wireless terminal (PAT App, mobile phone QQ, WeChat); station outflow includes network media, CRM, social media and so on.

In Lu Zhenwang's understanding, these flows have advantages for Pat. Prior to the Tencent's pat, although there is no shortage of traffic, but in the integration of business resources, background operation system building and many other aspects, Jingdong experience after all, better than Tencent.

In the previous May 27th, Jingdong group announced that Jingdong launched the online shopping platform at WeChat platform, and WeChat users could see the "shopping" entrance in WeChat's "discovery" interface.

"If WeChat can be directly drained into shopping outlets, can it directly change the shopping habits of consumers, and really lead WeChat to the traffic of PC terminals and other mobile terminals? From the current version, Jingdong should not have burst out of all things." Zhuo Si Jun explains.