Home Textile Giant "Mutual Choking" Industry Competition Is White Hot

The "WeChat gate" war of the three giants of home textiles has evolved into a hot topic of public debate.

On the afternoon of May 27th, the official micro-blog account of Meng Jie home textile published the public statement on the false news of fuanna [-0.27% fund research and repeatedly denigrated the dream of home textiles. It said, "Fuan Anna released 3. 15 fake news to denigrate the events of Meng Jie home textiles. Fuanna's home textile not only made no public apology, but also repeatedly issued a statement that" Changning fuanna "had no direct relationship with it to clear its slander, and it was against smearing the dream.

Within one day, the number of micro-blog's forwarding and the number of comments exceeded 2000, far more than the fever of similar cases. At the same time, the media follow-up report triggered by this micro-blog has been in an endless stream, and has drawn another home textile brand named Luo Lai. For a time, the reports of the three major textile giant "black door" upgrading and the "WeChat gate" war are hard to say.

There are reasons for this. In the previous May 5th, Meng Jie home textile issued a "public statement on the production of fake news by devaluation of" Luo Lai and Fu Anna "." Luo Lai and Fu Anna "released the news on WeChat platform of 3 / 15, which involved in fabricating and fabricating unsuccessful home textiles products. Meanwhile, they asked him to apologize. According to the monitoring of the public opinion center of Chinese listed companies, the incident caused a great uproar, and nearly 200 related media reports.

On the morning of May 6th, fuanna issued a statement on Sina's official micro-blog to deny the case, saying that the statement issued on the 5 day of Meng Jie home textiles was untrue, distorted the facts and damaged the image and reputation of fuanna company. Fuanna would retain the right to safeguard her rights and interests through legal means.

In the past month, micro-blog is still hanging on top of the official micro-blog of fuanna. Meanwhile, Luo Lai also responded that the incident was counterfeited by the WeChat platform.

So far, the entire three home textile giant "WeChat gate" incident has already had a clear vein. Meng Jie home textile claims that the fake news was discredited by its competitors, and the [-0.72% Fund Research Report of Luo Lai Home Textile Co. and fuanna have all publicly denied that it is a fake WeChat platform, and it has nothing to do with the company's main body. Strangely, why is it on the 27 day of the latest statement of Meng Jie home textiles that it will focus on fuanna, but did not mention another main character Roley home textiles?

According to PI Shiming, director of home textiles relations of Meng Jie, in fact, after the first statement of Meng Jie's home textile in the beginning of the month, Luo Lai side has contacted Meng Jie through two ways of chairman and secretaries respectively. It is reported that both sides have reached a settlement. Fuanna has been tough, claiming that it will uphold rights through legal means.

It is interesting that in the declaration of Meng Jie home textile, "the results of the comparison test on bedding items announced by the Beijing Consumer Association", the unqualified reports on the dream home textile products are false news. In Beijing Consumers' Association On the official website, we can still find a summary of the results of the comparative test results of the Beijing Consumer Association bedding products released in September 15, 2013. Among them, one of the products of Meng Jie home textiles is clearly labeled "inconforming", on the grounds that "the packaging box is not consistent with the certificate and the label of the durable label".

Looking back, I have to say, Home textiles Three giants in the "WeChat gate" in a series of events, smear, slander, appeal, reconciliation, or even retain litigation and other actions, are carrying their own worries. Insiders say that the seemingly simple "WeChat gate" reflects the fierce competition in the domestic textile industry.

Back in 2009, Home textile And fuanna went to court because of unfair competition. At that time, Roley made several false propaganda tools to carry out marketing activities, and was charged by fuanna to the court, resulting in Roley's home textiles being judged by the court to have infringed the exclusive right to use the registered trademark.

As mentioned in the latest statement of Meng Jie home textile, "unfair competition is a devastation to Chinese business". First of all, let's not talk about the "WeChat gate" of the three largest home textile giant. Which is the three leading actor of WeChat gate? After all, it is a listed company. As a leader of the industry, they have blackened each other, which has caused a negative impact on the healthy development of the whole industry. For many investors, they are more willing to see that the company focuses their efforts on the promotion of their own business, rather than "blackmail their opponents" through various crooked ways. Interestingly, in recent years, the national Internet Information Office has also carried out illegal activities in the public information dissemination service such as WeChat.