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    After The Preliminary Selection Of The Store Site, Further Investigation Is Needed.

    2014/5/31 22:09:00 23

    Shop LocationInspectionBusiness Strategy

    < p > < strong > store situation itself < /strong > < /p >


    Xiao Luo has opened a store from other people's hands recently. The shop area of 15 square meters is located in the sub prosperous area. The daily flow of people is also very impressive, but the rent is very cheap. Only 800 yuan per month, Ronaldinho thought that he had picked up a cheap and secretly happy p.

    Unexpectedly, it took more than ten thousand yuan to decorate and stop. It was less than a month after the grand opening.

    It turned out that the home through the internal relationship that the store sooner or later to be demolished, then came to a golden shell, and got a ticket to slip away.

    Therefore, before hiring a store, we must make a careful investigation of the storefront.

    < /p >


    < p > < strong > the background of the landlord < /strong > /p >


    < p > some people are eager to find "a href=" http://www.91se91.com/news/index_c.asp "shop < /a". They search the streets, sometimes they can find several stores that are hanging with the word "pfer". They can not wait to negotiate with them, pay the deposit or even rent.

    In fact, this practice is very hasty and easy to bring a series of sequelae.

    If you really look at the storefront, you'd better hear the real landlord (the owner of the property right) from the side and understand the background basically.

    Generally speaking, it is better to talk directly with the real landlord. If the landlord indicates that he has already rented the contract right and is unwilling to intervene again, you will have to negotiate with the current owner.

    In addition, once the talks are successful, attention must be paid to the formal agreement and the requirement to change the name of the leaseholder to the owner of the property.

    < /p >


    < p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > competition < /a > situation < /strong > /p >


    < p > is mainly about the operating performance and the price level of goods.

    Inspecting the business performance of similar stores in the same area, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly.

    These are all very necessary.

    < /p >


    < p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > passenger flow condition < /a > /strong > /p >


    < p > "passenger flow" is the "money flow". Inspecting the passenger flow condition can not only make you feel confident about the future business situation, but also provide a scientific basis for you to decide the marketing focus in the future.

    The status of passenger flow mainly investigates these contents: (1) the vicinity of the unit and residence, including the number of residential buildings, government offices, companies, schools and even other stores (which are likely to become frequent customers); 2. The structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; 3. The peak season of passenger flow.

    For example, shops near the school should take into account the winter and summer vacation. The stores in the concentrated areas of the agencies and companies must master their commuting hours, and the storefront near the station should find out the regularity of the passengers' peak season. These are all important basis for setting your business hours.

    < /p >

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