Jingdong's "Dictator" - Liu Qiangdong

By virtue of right JD.COM With absolute control, Liu Qiangdong avoided the tragedy of capital and corporate struggle which had been staged by 8848 pioneers of China's B2C industry. Last week, the 40 year old leader of Jingdong successfully landed on Nasdaq, becoming the largest Chinese company in the exchange.

　　 The auspicious day chosen by the master

200 square meters large office, mahogany furniture, mountains and water with a large number of Chinese paintings, Liu Qiangdong and most of the owners of the Internet business office area is obviously two styles. Liu Qiangdong said he likes to pace and think in his office, so he needs plenty of space. However, a person with a clear eye can see the exquisite work of this office in Feng Shui, and Liu Qiang should be thrifty and frugal. In addition to the layout of the office, the selection of the date of Jingdong listing has also been guided by the experts.

In January 30th of this year, Lunar New Year's Eve is not known until 2015. list The Jingdong suddenly submitted its application to IPO in the US. Just 4 months later, in May 22nd, Jingdong traded on NASDAQ. The two dates came from a master of Dong surname. It is said that in the fourth quarter of last year, Jingdong has made preparations for all listing, but Liu Qiangdong hopes to follow the auspicious auspicious days chosen by the gurus. Most entrepreneurs in China have a geomantic complex. They want to get more luck.

In fact, when Liu Qiangdong founded the Jingdong to catch up with the great development of China's electricity supplier, he had more or less luck. A Zhongguancun boss who had a grassroots background, no overseas study background, and no Internet connection with the Internet, took the lead in time. Besides saying that Liu Qiangdong had a good sense of intuition, he was lucky again.

　　 The dictator's worries

It takes intuition to do business, which seems to be the business insight and judgement of an outstanding entrepreneur in today's capital Xu Xin. In 2007, the rapidly growing Jingdong needed capital injection. After 4 hours of chatting with Liu Qiangdong, Xu Xin decided to invest $10 million. Xu Xin said that unlike many people looking for funds, Liu Qiangdong also demanded money and power. No matter what she or later several rounds of more than a billion dollars of venture capital, there was no power in Jingdong's operation decisions and executive appointments. In order to ensure the control of the company, Liu Qiangdong often invites the mainland, Hongkong and the US law firms to sign hundreds of pages of contracts, and it takes three or four hours to sign the agreement.

Not only for VC, but also inside the company, Liu Qiangdong's desire to control is equally. Liu Qiangdong said that when he got the first round of 10 million dollars, the first thing he did was not to build logistics, but to start the Jingdong management trainee program. From 2007 to now, it has been running for 8 consecutive sessions and invested hundreds of millions of training fees. Liu Qiangdong's former girlfriend and Zhuang Jia, who is in charge of small household appliances business in Jingdong, is the first GPSO. In fact, most companies in China have training plans for reserve cadres, but Jingdong's management is somewhat different. Liu Qiangdong and deputy general level executives of Jingdong have personally chosen, trained and even brought them up in training. Guan Pu Sheng has the right to report to Liu Qiangdong himself at any time, and is regarded as an "Imperial Guard" of Liu.

In addition, Liu Qiangdong's control of the company is also reflected in the Jingdong's morning assembly system that has remained unchanged for 10 years. On a daily morning meeting, executives need to collect tasks and report to Liu Qiangdong within the specified time. Although Liu Qiangdong argued last week at the NASDAQ bell ringing ceremony, he had fully delegate power and only received two assistants' phone calls during his study tour in the United States. But in fact, during the period of study, Liu Qiangdong will still take part in the Jingdong morning conference in the form of telephone conference. But Liu Qiangdong has recently begun to reflect, "I think the biggest risk of a company is from the founder."

　　 Talk about loyalty and local feelings

Although listing is only a node in the company's development in Liu Qiangdong's view, Jingdong is far from success. But in the eyes of his family, Liu Qiangdong is a hero. On the day of Jingdong's listing on Nasdaq, Liu's old home opened hundreds of tables and broadcast the ceremony. At the ceremony, the host also welcomed reporters from Suqian TV station, which attracted a funny laugh on the stage. Liu Qiang Dong's face was a triumph. Although the outside world has been mixed about Liu Qiangdong's style of action, he still agrees with him about his loyalty and values.

　　 Qiang Dong Liu He said that when he went to Renmin University of China to check in, he got 500 yuan from his family's relatives. Later, he opened a restaurant and lost about 200000 of the money he borrowed from his parents, so the first thing he earned after he earned money was to go home and build a villa for his parents. In 2009, the Jingdong national customer service center was chosen in Suqian to recruit 4000 children. Liu Qiangdong said that after the listing, he would look for opportunities to increase investment in his hometown. One of Liu Qiangdong's young people is now planting organic rice in his hometown and selling it on Jingdong, which is a good business.

What is more interesting is that a North Jiangsu appliance dealer once complained to reporters that now there is a Suqian gang in the northern Jiangsu appliance circle, all of which are sold at a low price from Jingdong, and many prices are even cheaper than directly from household appliances manufacturers. "No matter whether the company is on the market or not, I am a cock and cheese. Jingdong now has more than 50 thousand cock wires. Our idea is the same." Liu Qiangdong said that Jingdong is doing well to let their employees, especially the couriers, live a good life and have money to buy houses for their parents in their hometown, so that their children can afford to study in cities.