Liu Qiangdong: What Is Most Satisfying Is Not Jingdong Logistics.

about Qiang Dong Liu For forty reasons, uncertainty means a confirmation. It is no longer a problem for Jingdong to burn out the money after listing, but when to profit is still a problem. So Liu Qiangdong won a temporary victory and got a half-time break after ten years of high speed sprint. However, in addition to the pressure of profits, Liu Qiangdong will face more overseas investors, senior executives' interests distribution and huge Alibaba after the listing of Jingdong.

Although the insecurity rooted in the heart gives Liu Qiangdong a strong desire to control, he also has to say that in the capital intensive industry, the involvement of investors has always been the business enterprise. Achilles Heel. The contest between the founders and the investors often determines the rise and fall of the enterprise, even 8848 of the life and death. Of course, it also includes Ma Yun's partnership system for controlling Alibaba and fighting with shareholders YAHOO, Sun Zhengyi and HKEx. What is rare is that in the past several rounds of Jingdong's integration to more than 2 billion 300 million U.S. dollars, Liu Qiangdong still firmly controls the company. list After that, it still has 83% of the voting rights of 20%. This has also aroused great concern outside.

On the day of the Jingdong listing, Ma Yun talked about his view of corporate control in a very "casual" way. He thought that the founder of the company was afraid of losing control of the company. It was not absolute control power, but not the supreme authority, but a group of people who were eager to recruit and train. For Liu Qiangdong, Jingdong's management is undoubtedly the reliable people. This is just not enough, because the strength and discourse power of Jingdong investors will also increase after listing. Now, the core executive team of Liu's side is mostly from the investors' recommendation besides the paratroopers. In terms of helpers, Liu Qiangdong is obviously not lucky without Ma Yun, and has no "Eighteen Lohan" protection to start a business together.

In fact, before the listing, Liu Qiangdong and investors had a heated conflict in strategic decision making. For example, Liu wanted to build logistics himself, and almost all investors opposed it. When the group buying fire, investors asked Jingdong to enter the industry, and Liu Qiangdong did not want to. After the listing, the contradiction between the two sides will be more and more. Liu Qiangdong needs to strike a balance between dictatorship and compromise in the future, which is also the biggest risk for Jingdong to become bigger after listing.

　　 Q: what have you been most satisfied with in the past ten years in the development of Jingdong? What is the most dissatisfied?

Answer: the most satisfactory thing is not logistics, but the management of Pearson plan. We only speak a lot about logistics. When we got the money in 2007, the first thing we did was to manage the Pearson plan, let the executives give Guan Peisheng lessons every week, and bring them in the business, so that they can do eighth sessions this year. This is a matter of training core talents for Jingdong. The most dissatisfaction is that we are late for online payment. We should purchase the online payment company or make payment system earlier. Now paying this part is very important in the electricity supplier. Our Jingdong financial group is doing this now, and has developed a product that can realize the loan in 3 minutes, such as Jing Bao Bei, but it is still in the stage of product development.

　　 Q: when is the hardest part of your impression?

A: in 2007, the first sum of money spent in 2008 was almost the same. It went to the second round of financing, but at that time, it was unwilling to give money to the economic crisis. I saw 5 investors a day, and every investor asked Jingdong when to make money. I said sorry, but I don't know which year to make money. Then they said, "let's go." It was the most difficult time. I realized that this company might really go bankrupt. What did the brothers who follow me do? So I had a bunch of hair in front of me, and I haven't gone back yet.

　　 Q: there is a saying in the financial circles of the United States that Jingdong is not like Amazon, but also like Dangdang. What do you think?

A: I do not want Jingdong to become Amazon, nor do I want him to be a Dangdang. What I want to say is that copying any company's model is doomed to failure. Jingdong is always Jingdong. Amazon has its innovation in the United States, for example, Kindle is very popular in the United States, but it will not succeed in China. China does not have UPS, so this gives Jingdong an opportunity to build its own distribution by ourselves, and more than half of our orders five years ago can be delivered on that day. Amazon has only been trying for fifteen years to try to deliver goods on that day. Therefore, different social environments require different modes of development and innovation. In the past, Jingdong was Jingdong; in the future, Jingdong was even more Jingdong.

　　 Q: after the listing of Jingdong, we are concerned about the next Alibaba. What do you think about the future competition with Alibaba?

Answer: I believe Alibaba's IPO will be very successful. China's electricity supplier market is very large, not Jingdong and Alibaba can eat two. During the course of the road show, investors asked when they made little money, and they were less concerned about the competition between Jingdong and Alibaba, and more concerned about how Jingdong continued to grow in the future and maintained a decline in operational efficiency in high growth.

　　 Q: what reward do you give yourself after going public?

Answer: make a big meal for yourself.

　　 Q: who are your most respected competitors?

Answer: Bezos (Chairman and CEO of Amazon).