Business Strategy: What Is The Prospect Of Grid Shop?

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > homogenization < /a > seriously < /strong > /p >

< p > < strong > main cosmetics cosmetics fashion < /strong > < /p >

< p > however, what is more troublesome is not the management problem, but the homogeneity of this "a href=" http://www.91se91.com/news/index_c.asp "business mode" /a "over" duplication ".

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< p > "a lot of people around me are losing money. By the end of the year, 75% of people will be back."

Amy is a member of the company.

She runs two small squares in the checker shop of the Chaojia Pavilion in the urban area.

Recently, Amy only made about 850 yuan a month in turnover, and there were not many new customers.

Jia Jia, who is also a "master", did not feel the extra income brought by the lattice shop.

Jiajia ran a sticker business on Taobao, and rented a lattice two months ago as an extension of virtual shop.

But in the past two months, she found that there were very few customers in the shop. The cost of return and the rent of 299 yuan a month made her unable to make ends meet.

"Recently, there are too many grids in the urban area. They are too dense, too chaotic, and they are almost the same size, so the content of the operation is identical, so that consumers are really" tired of aesthetics ".

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< p > more than a few young people who have opened a grid shop in the old town of Shuo Men street, told reporters that they rent two floors of old houses and rent 3000 yuan for each month. The shop was divided into 100 or more lattices. It was thought that only 80 yuan per month would be counted, and at least 8000 yuan would be accounted for.

But the situation is not so ideal. The lattices in the shop are probably only rented out half a dozen. In order not to be empty, they have placed some ornaments in the rest of the place.

Other expenses are still being lost.

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< p > < strong > management is difficult. < /strong > < /p >

< p > < strong > a small shop dozens of bosses < /strong > < /p >.

< p > Chen Yichen is the elder statesman of Wenzhou grid shop. Not only did he open shop early, but he opened three chain stores in one breath.

Unified design, unified management and unified brand.

At the branch of Shuo men ancient street in the city, Chen Yichen divided the rented old house into districts: the shop on the first floor was decorated with cosmetics and accessories, the latter undertook underwear, the two floor operated the table game, and the balcony on the third floor could make barbecue food.

It's like dividing the whole building into four "grids", subleasing it to different people, and letting the "grid owners" perform their duties.

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If P is not large, the owner can manage it.

If a small shop has dozens or even hundreds of "grid owners", this management will be more difficult.

Downtown bustling "women Street" gauze River, a shop owner shop owner encountered such a problem.

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< p > a few months ago, Zhuo Jing, a shopkeeper, saw a lattice shop report on TV. This chance gave her a strong interest in the shop. Through field trips and Internet search, Zhuo Jing and her friends opened this shop in June this year.

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< p > because of its early start, Zhuo Jing's business is also booming.

More than 100 lattices are almost rented, cosmetics, jewelry, handicrafts, electronics, snacks.

Coupled with the "personality" personality layout, a lattice shop is like a small department store.

Most of them are ornaments and cosmetics, and their sales are also the best. There are some checks, and the turnover has reached seven thousand or eight thousand yuan a month.

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< p >, but it is precisely these various patterns that bring challenges to the management of the grid shop.

"Because we were too early to learn, there were not enough experience to learn from us. At the very beginning, customers reflected things to us too cluttered, and they bought and worked hard." Zhuo Jing said they were still groping and learning. "We tried to categorize the lattices, but on the other hand, the" Lord "insisted on his own lattice and refused to move.

Therefore, we have to adjust appropriately, and we can plan better when we open branches later. "

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P > < strong > Where is the future of < /strong > < /p >

< p > < strong > choose "grid Lord" < a href= "http://www.91se91.com/news/index_c.asp" > management < /a > innovation < /strong > /p >

There are many other shops that have the same experience as P. They have many problems in the urban areas, such as remote management, poor management, and lack of exquisite and unique products.

Miss Chen, who works in an urban institution, reflects the underwear she bought just from the shop. She just pilling the ball in a few days. "If the price is almost the same, then I would like to buy something in the big shop, because there is more to choose.

Some of the shops are few, so they are a bit uncertain. "

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In P interview, people in the industry say that the business of small shops is a mode of thinking pformation.

Through the business of escrow, it achieves the purpose of entrepreneurship in a disguised form. On the one hand, it reduces the pressure of investment, and at the same time obtains the same result as entity management.

However, the phenomenon of homogenization is probably one of the main reasons for the "cold" of the grid shop.

Therefore, when it comes to investment promotion, it should also invest selectively, and try to let some "potential owners" with potential and products have their own characteristics, rather than "refuse to accept".

At the same time, because these commodities are basically consumed by young people, young people are most likely to change their minds on consumption, so they have to constantly improve themselves.

In addition, in the management and management, we should also use more brains, carefully consider the business links, innovate management, and solve management bottlenecks.

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