Luxury Big Brands Set Off A "Smoke War" To Seize The Chinese Market

< p > with the curtain falling of CELINE China's first show, the long drawn out luxury brand China war finally came to an end.

In recent years, luxury and big cards have come in a long way.

Celebrities and artists can not help themselves. In order to show their importance to the Chinese market, countless a target= "_blank" href= "http://www.91se91.com/" designers who have never been on the Chinese soil have come in a great deal.

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< p > in fact, apart from a few brands, some Chinese special items will be designed for this purpose. Most of them will move directly to the finished garments or high order series that have been released, most of which are different in terms of venue and form.

And this seemingly "superfluous" action is an important part of the strong market attraction.

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< p > we do not need to see how the international economic environment is weak like analysts, list the data of luxury group earnings and Asia Pacific market share, and return to the topic of strong economic development in China to prove the importance of the Greater China market. However, we can only see the fact that the luxury counters of almost all the world's department stores are occupied by Chinese tourist groups.

The powerful consumption power has made the Chinese market have more and more say in the fashion world, so you can see the Chinese Legion crossing the ocean from the four fashion week in Europe and America home and abroad. Liu Wen's world ranking has even rushed into the top three. This is the height that we have worked hard for many years and we have never known before.

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When p is needed, the designer's "Chinese identity" has even become a bonus, even if he or she can not speak Chinese.

On the other hand, the pformation of image from "Shanzhai big country" to "big manufacturing power" has made the competitiveness of local manufacturing increasingly apparent. From the original "crazy LOGO" everywhere, to today's LouisVuitton, Fendi, Cucci and even Coach brands to cater to the Chinese consumers' preferences, the LOGO elimination method has proved that the smarter Chinese consumers have long changed from the established impression of "fooling people with money and deceive".

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< p > so the first line "a href=" http://www.91se91.com/news/index_f.asp "brand" /a "also had to lay down her body and take the initiative to throw olive branches in order to win a share in the new luxury market, which is expanding crazily.

And we have to admire the foresight of Karl Largerfeld in this matter. It is the pioneering work that he moved the Fendi show to the Great Wall seven years ago, and opened up the prologue of luxury goods coming to China.

In 2012, the ChristianDior high customization first left Paris and moved to the Roosevelt residence in Shanghai. This is the real arrival of the wave of luxury Chinese business.

Since then, the boom has not yet returned, and has become increasingly fierce.

It is true that the "go out" supermodels and stars only bring the soft power of the Chinese market to the world, earning the most domestic news in the short time of fashion and entertainment.

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Field luxury brands go deep into the Hinterland's home operations: take the "two hours" of the front and rear nodes of Beijing and Shanghai's top fashion week on Sunday, without the need to catch up with the plane and the jet lag, and the home court advantage that can be reached by the accelerator can play the most vivid "advantage". The front row stars are replaced by the Hollywood big coffee that can not reach the "more popular" national artists, the domestic media, fashion bloggers and VIP's "people and" who show around the show, and then show up in the show, such as the 3D hologram or the superman sea tactics, and the all the media spread that night, and then the participants' heated discussions between the ears. < p > < < a > > > href= > http://www.91se91.com/news/index_h.asp > > luxury > /a > card show.

So knowing the art of war, there is no reason to win. No matter apart from different venues, all the other elements are "copied and pasted". They are playing gimmicks and making articles in the field. They are just trying to earn their eyeballs while expanding their brand influence and familiarity in Greater China, so as to achieve the purpose of grabbing market share.

And the first fuse of this war without smoke is the increasingly comprehensive national strength of China's land.

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