Unique Corporate Culture Of UNIQLO'S Interest In People'S Interests

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Uniqlo < /a > is a slightly contradictory brand. The core Japanese culture combines the American pparent enterprise management mode, though it is a high street brand, but it plays a dominant role in recessive trademark mode.

Recently, Uniqlo and Museum ofModern Art have launched a series of cooperation, called "SurpriseNew York". The series of cooperative UTCollection T-shirts use AndyWarhol, Jackson Pollock, Keith and other artists' design patterns, and at the same time launch a cooperation between them.

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In addition, Uniqlo is still developing the retail expansion process. It opened the first store in Starbucks, opened the first store in Berlin, and will open more branches in Australia, Boston, New York, Paris, Shanghai and Sydney in the future. P

Uniqlo plans to achieve annual sales target of 50 billion in 2020. If it achieves this goal, it will catch up with Zara, H&M, Gap and so on, becoming the first a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" chain retail brand.

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The location of < p > Uniqlo is very basic. It mainly promotes basic a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, increasing the selectivity of many colors, without any violation and feeling close to the people. It is also a key to the success of Uniqlo.

Uniqlo founder, Tadashi Yanai, now 65 years old, is the second richest in Japan, and her whole business has reached 17 billion 800 million dollars. He attaches great importance to corporate culture and pays attention to the training of employees. At the Uniqlo meeting earlier this year, Tadashi Yanai announced that 300 million of the company's part-time employees will get the opportunity to make full staff work, and provide them with various rights and interests such as health insurance.

In addition, Uniqlo attaches great importance to customer service. Every employee is required to focus on customers, find products, ask for needs, and communicate with others in the store.

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