Home >

Hengda Retail May Be More Reliable Than Wanda.

2014/6/9 11:16:00 35

after playing music and football and entering a fast track industry with a strong attitude, Hengda boss Xu Jiayin has new tricks. It is reported that it is planning to build an upgraded version of Wanda Plaza. < a href= "http://www.91se91.com/news/index_c.asp" > department store supermarket > /a will be the main force of commercial real estate as Hengda's own store.

He also defined Hengda commercial real estate as "Wanda Plaza upgraded version".

In the replication process of Wanda Plaza, Wanda Department store, Wanda cinema, big star and other private brands are regarded as an important factor in its rapid business development.

Hengda's "upgraded version" includes the four brands of department stores, theaters, supermarkets and children's entertainment.

Xiao Bo, a joint blogger, compares their advantages and disadvantages through three aspects.

first, the starting point of Hengda and Wanda retail is .

Wanda is doing commercial real estate. It has made great progress through the tide of commercialization of real estate in the country.

Its development mode or management concept is refined into one word: "fast": the project should be built fast, so standardization and modularization.

Wanda Department Store is a "fast" service for real estate, and together with cinema and KTV, it is the vanguard of Wanda real estate.

The soldiers will follow, the general will fight the mountains, the soldiers will climb the mountains, the general will go down to the islands, and the soldiers will go to sea.

It is important to speed up the fight against the enemy, so as to how the soldier's foot power and water quality are concerned, it will not be neglected.

The general became the richest man in the world. When the cinema was closed to the public, it began to raise public offerings. KTV had wine and meat, and it was moist.

Why? They eat too much and grow slowly.

The general likes to see him disagreeable.

If P wants to make the Department Store strong, it should forget the real estate, let the Department Store ribs soldiers walk slowly, eat well and grow strong to guard the camp.

Hengda is not the same as Wanda.

Evergrande is also quick, fighting in the independent regiment, and playing the three or four line city.

The independent regiment has laid down many hills, occupied many islands, and made many camps, but the independent regiment would fight, but would not keep the camp. It was a hammer deal, so it was only for the other soldiers to guard the camp that they could find department stores, supermarkets, cinemas and playgrounds.

In the Wanda area, where p is anxious, the department stores will not be able to sleep well if they want to go to war.

secondly, Hengda and Wanda have different starting points for Retailing:

"P" Wanda began to take root in the city and did business with businessmen.

Wanda is concerned about how many stores can be rented out and whether they can start business on time. As far as the lot is concerned, how many consumers can attract consumers does not seem to be a priority. After all, Wanda wants to play fast and play the role of "reclamation".

What is the lot? Build it yourself.

Hengda and Wanda are different from the beginning, they are doing consumer business.

Hengda takes the route of rural encircling the city, and likes to live in the three or four line cities or the second tier cities.

Residential projects are naturally able to aggregate consumers, and a few of the only commercial projects are good, not CBD, but also close to consumers.

The supermarket of their residential projects is near the waterfront, and commercial projects are more than enough to open department stores.

the logical basis for starting a residential project is "having a living = having a consumer".

If the residential occupancy rate is not high, the supermarket will become larger and faster.

The news of "ghost city" in the three or four line cities is also quite numerous, but after all, the house is Hengda, Hengda and Hengda.

No matter what the department stores make, the meat of the supermarket is capable of biting. It is only capable of doing things.

again, Hengda and Wanda are different in retailing methods

Wanda has nothing to say. Last project opened a department store for reclamation.

But now the department stores and other leaders are too thin, and the general is unwilling to take him to war.

Evergrande is different. Hengda's present project is ready-made, and it is a community plus business.

There is nothing to say about commercial real estate projects. Wanda's mode is less than Wanda in this department store, but Hengda has a community.

on the one hand, the community is the foundation of the supermarket and children's entertainment park. Customers come from the community and go to the community.

As long as the number of people living in the community reaches the level, opening supermarkets and children's recreation parks is not a big problem, but it can also cultivate brands and exercise internal strength.

On the other hand, the idea of community cinema is ingenious.

Google has lost a lot of news on the cinema, and news is quite numerous, but Wanda cinema is making money in general.

Wanda has nothing to do with cinema and retail, but the profits of the cinema are related to retail sales.

Wanda cinema line shares issued a public prospectus in April, and some data revealed some clues.

prospectus data: the total business income in 2013 was 4 billion 23 million, of which 3 billion 87 million were issued and screened, accounting for 76.7%; sales revenue accounted for 478 million, accounting for 11.9%; gross profit 2 billion 656 million, of which the gross profit margin was 7 billion 70 million, accounting for 70.7%, gross margin of sales 336 million, 12.7%, and 2013 net profit 605 million.

According to the prospectus, "most of the net profit of a company comes from its operating income", but it does not mention the specific composition. It only states that the cash flow generated by the company's business activities is in good condition. The gross profit generated by the issuing and projection business is the main source of the company's operating profit.

only look at the data of prospectus writing. Indeed, the release and projection business is the big head. But why calculate the income and calculate the gross profit, no longer calculate the net profit? Xiao Cao does not understand the cinema, but eating the popcorn, roughly calculating the net profit brought by the sale, will find that it accounts for nearly 50% of the total net profit, and the proportion has increased year by year.

This can draw a conclusion: the revenue growth of Wanda cinema is the largest, but profit growth comes from selling products.

In other words, the dramatic increase in cinema revenue comes from the projection business, but its purpose is not to make money by screening, but to drain: the sale of cinema products and Wanda Plaza passenger flow.

The conclusion is that the theater has been built, the operating cost should be stable, and the revenue growth and profit decrease will only show that the ticket price is decreasing, that is, the promotion of drainage.

Of course, this is also related to the development of group buying and online ticketing in recent years.

"P" Wanda can make money, and Hengda can also. (who knows Hengda has analyzed Wanda prospectus several times?)

Moreover, Evergrande is sitting on the community.

Community cinema will no doubt encroach on the profits of the theaters in the business district, at least on the evening of the working day, they can go to the movies.

Community cinema can enrich residents' nightlife, aunt has square dance, young people have cinemas, they may consume by entering the cinema, passing through supermarkets may also consume, so community cinema is helpful to the development of community supermarkets.

There is no news saying that Hengda Movie City, a business owner, said that it was mainly based on the popular viewing period to earn money.

Community amusement parks are also the same.

finally, Hengda and Wanda have different purposes of retail sale .

I want to say the Hengda ice fountain.

Wanda is making a department store for real estate business. Hengda makes department stores and supermarkets, both for the real estate business and for Hengda ice fountain.

At the beginning of Hengda ice spring, it indicated that it was mainly by means of real estate channels.

In the early days of P, there was no way to predict the future of Hengda ice spring. One of the reasons was that its plan was mainly based on self operated channels, while that of business and super trade was supplemented, and its channel construction was not healthy.

At that time, Hengda had no sign of retail sales. Even in the annual report issued in March 31st, there was no news about retail sales.

Xiao Cao has also given a proposal for "keeping a solid foothold in the current situation, steadily and steadily, with a point to the surface and gradually expanding".

Now look at the ice fountain, the advertisement has changed, the commercial super channel has been rolled out, and the domestic market has not yet been sold, and it has signed to export to Europe.

If Hengda gets the department stores and supermarkets...

Well, the local tyrant is really unique. It's a big turn to overtake.

above all, Xiao Cao thinks Hengda retail is more reliable than a href= "http://www.91se91.com/news/index_c.asp" > Wanda < /a >.

So, is there any place where there is no credibility?

< a > href= > http://www.91se91.com/news/index_c.asp > Hengda commercial > /a > weakness > /strong > /p >

Hengda should make chain supermarkets and chain stores, relying on residential communities and commercial real estate everywhere.

However, because of all over the place, there are some difficulties in chain operation: in name chain, in fact, divide forces and fight.

Hengda reported in 2013 that it has 291 projects covering 147 cities.

Oh, well, everywhere, but except for an average of 1.98 cities in each city, Guangdong has the largest number of projects, and only 23.

Only rely on their own real estate projects, open a P chain! Department stores may be linked to the whole province, the national chain, supermarkets can not do.

So, if you want to make a chain, Hengda supermarket may buy some local supermarkets or enter other communities. Otherwise, the location of the project is just an ordinary supermarket backed by local tyrants.

on the other hand, supermarkets and department stores want to develop steadily, but they still have a slow pace.

For supermarkets, there must be a place to stay in the local market? For department stores, basically, it is to fight alone.

on the other hand, relying on real estate to a certain extent is bound to real estate, commercial real estate is good, community occupancy rate and housing quality will affect its brand impression.

Evergrande will be built, built, ready for sale, and selling many items, but the quality feedback of Hengda's house is not very good.

If there are quality problems or other conditions that affect occupancy, the foundation of Hengda retail is not so stable.

Hengda Real estate is on the three or four line, while the housing is saturated, commercial real estate is also saturated.

This is a disadvantage, but also an advantage.

The bad thing is that without the first hair, lots may not be the best and the brands will not be loud.

The best is that the three or four line commercial real estate and retail formats are the three or four levels of operation. If Hengda can intervene in second class or even the first class level, it will look like a chill in the fire. In fact, the sharp knives will break through. If the Xidan Joy City is like a crane, it will not be illusions.

finally, the strategy is just reliable. Hengda's retail business will not be smooth sailing. In addition, we must pray that domestic real estate will not crash before Hengda business grows up.

Let's listen to P.