China's Textile Enterprises Are Aiming At High Quality And High Price, Aiming At High-End Market.

Made in China Spin , clothing Products for a long time are synonymous with "good quality and inexpensive" products. As time goes by, China's textile and garment enterprises are actively transforming. With changing equipment, strengthening design and improving the level of meticulous management, the grades and added value of products are continuously improved. Nowadays, the textile and clothing products made in China are becoming cheaper and cheaper. More and more textile and clothing products are in the high-end market.

Burberry, Zegna (ErmenegildoZegna), Boss (HugoBoss) and Booker brothers (BrooksBrothers), these internationally renowned high-end brands have a common Chinese supplier, Lu Tai textile Limited by Share Ltd. Because of its unique technology and strong product development capability, Lu Tai textile Limited by Share Ltd has a strong voice in the high-end yarn dyed fabric market. According to Liu Zibin, general manager of Lu Tai textile Limited by Share Ltd, Lu Tai yarn dyed fabric accounts for 18% of the market share of the middle and top grade dyed fabric in the world, and 2 of every 10 high-grade yarn dyed shirts are made of Ru Tai fabrics.

Rutai textile Limited by Share Ltd, which has a history of 24 years, has become the world's largest producer of high-grade color fabric and a top brand shirt manufacturer. According to Liu Shizhen, chairman of Lu Tai textile Limited by Share Ltd, Lu Tai is now an international textile and garment enterprise with the whole industrial chain from cotton breeding, planting to spinning, dyeing and finishing, weaving, finishing, clothing and double line brand marketing. The annual production of 189 million tons of dyed fabric and 80 million meters of printing and dyeing fabrics, and the annual production of Ru Tai's fabrics can be around the 6.7 equator of the earth's equator.

Unlike many textile and garment exporters who have been struggling for a small profit or no profit in recent years, Lu Tai, who positioned the international high-end market, has been in the forefront of the national dyed fabric industry for many years in terms of business income, foreign exchange earning and gross profit. According to Liu Zibin, in 2013, Lu Tai Group achieved 8 billion 20 million yuan in business income, 770 million yuan in foreign exchange earnings, and a total profit of 1 billion 280 million yuan, up 10.28%, 10.31% and 41.78% respectively over the same period last year. Liu Zibin also revealed that the price of Lu Tai's export products is higher than that of its counterparts. Exit Products. The main reason is that Lu Tai has high textile technology and product research and development capabilities, which is an important guarantee for increasing the added value of export products. For example, Lu Tai successfully developed the key technology of liquid ammonia + moisture crosslinking with independent intellectual property rights in China, and achieved the super non iron effect of pure cotton fabric wash and wear. The technology has led the development of the liquid ammonia processing equipment and technology in the dyeing and finishing industry, improved the quality and grade of our cotton fabrics in the finishing process, and further enhanced the international competitiveness of Chinese fabrics. Lu Tai has developed many high density and high density pure cotton fabrics that fill market gaps. These high-end products have high added value and are very attractive to international high-end brand customers. In the fabric exported by Lu Tai, Taka Sa products and complex finishing products account for a large proportion, so the price of Lu Tai export products is higher than that of many enterprises.

Ruyi group is also a supplier of fabrics for Armani and Boss international brands all the year round. According to Li Yunpeng, Minister of Propaganda Department of Ruyi group, due to mastering the "Ruyi spinning" technology, Ruyi group has the initiative and the right to speak in the high-end market. The fabric sold by Ruyi group ranges from tens to hundreds of dollars per metre. "Pure wool fabric like yarn can be sold to more than 1000 yuan per meter, which greatly improves the added value of Ruyi products and increases the profit margin by more than 20%." Li Yunpeng said in an interview with reporters. According to Li Yunpeng, at present, the 24K pure gold and rare fiber fabric developed by Ruyi group has reached the international leading level and has filled the market blank. The highest unit price of the product is 68 thousand yuan / meter.

It is not just the big chain of enterprises such as Rutai textile Limited by Share Ltd and Ruyi group, which is also a large chain of industrial chains. Some smaller export enterprises are also vigorously changing the passive situation of being tied down at low prices.

Weifang Qian Hui textile and Garment Co., Ltd. is a small export enterprise. Huang Weisheng, general manager of the company, told reporters that the enterprise has gone through a painful transition period, which is mainly reflected in the increased capacity of Qian Hui to operate high value-added orders. Huang Weisheng told reporters that the prices of many export commodities are now determined by the retail market. The export pricing power of mainland goods is in the hands of retailers, and the enterprises exporting such products are basically in a small profit state. The commodities exported by Qian Hui are priced by the enterprises themselves, and the purchasers and retailers increase the price on the basis of the export price of Qian Hui. In this way, Qian Hui jumped out of the "price war" and followed it passively. market Go and lead the market now. And this requires enterprises to have strong product development capabilities, and constantly introduce new products that can win market recognition.