The Performance Of The Nine Herding Kings Is Decreasing Quarterly, How To Lead The Chinese Men'S Wear.

< p > > a href= "http://www.91se91.com/news/index_f.asp" > nine herd Wang < /a > Limited by Share Ltd (hereinafter referred to as "nine herding king") (601566.SH) achieved operating income of 2 billion 502 million, net profit 537 million, down 3.81% and 19.62% respectively in 2013.

The year-end sales terminal was reduced by 140 (joining the net to 224 to 2346), and the target set at the beginning of the year was not completed (Jing Zeng terminal 60-100).

The 2013 annual report predicts that revenue in 2014 will drop by 12% compared with 2013, and the number of terminal channels will be reduced by 50-100.

In the first quarter of 2014, operating income and net profit were 545 million and 145 million, down 22.15% and 24.25% respectively.

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< p > 9 Mu Wang's income and net profit growth decreased by quarter, and the gap was widening from the same period of last year. In the 4 quarter of 2013 and the 1 quarter of 2014, the growth rate of earnings continued to weaken under the premise of low base, and the income growth rates were -9.5%, -22.2%, net profit growth -43.5% and -24.3% respectively.

The gross profit margin of the male product of the core product of nine Mu Wang dropped 1.85 percentage points to 58.05%, and its revenue decreased by 5.26%.

In the 1 quarter of 2014, inventories fell by 0.62%, less than 22.15% of revenue.

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< p > in the face of "a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > industry unstoppable tide shop," nine Mu Wang "in the first half of 2013, the company reduced 59 shops, of which 101 were closed, 81 in the second half, and the number of franchise stores increased to 123.

In the future, the domestic market will linger on the bottom for a long time.

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< p > although business men's wear market looks high priced on the surface, the target group is concentrated, purchasing power is also in the upper and middle reaches, but it is undeniable that business men's wear market is in line with each other.

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< p > in March this year, the order of the 2014 autumn and winter ordering of nine Mu Wang declined.

Though affected by the macro market, domestic consumption continues to be weak, and facing the dual extrusion of foreign fast fashion and luxury brands, the speed and popularity of new products of local brands are both weak and difficult to attract consumers' attention and recognition.

With the change of policies and market environment, changes in consumption psychology and consumption habits, and the rapid development of online shopping, our traditional "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "will also face more arduous challenges.

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< p > looking at the brand that has been running around the world for many years, mergers and acquisitions are committed to innovation and prudent and prudent conduct, while bringing high-quality products to consumers, at the same time, it can also bring spiritual satisfaction.

The successful starting point of any clothing brand must be design.

They are not the followers of fashion trends, but the advocates of Frontier design, and the shapers of classic ideas.

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< p > consumers' popularity comes from the huge energy contained in the brand design. Many successful people have flaunted their reputation with a set of classic styles to show their financial power and eyesight. A kind of inner fanatical approval also encourages consumers to buy large quantities of derivatives.

Some big international stores are almost impossible to find. If they can become VIP, the right to make an appointment is enough to show off.

The penetration of this brand is strong, and is also the most lacking of our local brand.

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< p > 9 Mu Wang, as the leader of China's men's trousers industry, almost occupies the "a href=" http://www.91se91.com/news/index_s.asp "market < /a > half of the border. It is bound to take the lead force to guide consumers' dress concept and aesthetic taste. If we want to further enhance the bottleneck of the further improvement of China's men's wear industry, there will still be much room for improvement in the overall design level and brand building power of the king.

Whether or not the king can create a unique dress language in the future, accurately express his qualities through clothing, and continue to accept the discerning eyes of consumers.

In addition to being strong at the product level, it is also necessary to stand at a higher level and attach importance to the value of brand. Brand is not a continuous piece of publicity, nor is it worth thousands of advertisements. Perhaps it is a casual taste of elegance at the stitching link.

We also see that on the basis of a mature market, King Mu has put forward a strategy to build a dress consultant, so as to pform the role of clothing providers to dress consultant.

This is also a huge change that we will wait for.

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